Dental Facebook Content That Actually Gets You Patients (Not Just Likes)

December 07, 2025
Topics: Dental
Written by: Keilani

Your Facebook Page is Not a Billboard… It’s a Revenue Machine (If You Use It Right)

Let’s be honest.

Most dental Facebook pages are a graveyard of:

❌ Random oral hygiene tips
❌ Stock photo smiles
❌ “Happy Monday!” posts nobody cares about

And then they wonder why:

  • Engagement is frozen

  • Ads don’t convert

  • Nobody books an appointment

But here’s the TRUTH:

“Likes don’t build revenue. Systems do.”

So let’s rip out the boring stuff, toss the stock smiles, and build Facebook content that fills your chairs AND your Stripe account.


From Crickets to $9,800 MRR Using Facebook + BoomCloud™

Dr. Jenna, a general dentist in Portland, was ready to delete her Facebook page. She had 1,200 followers… but barely got 3 likes per post. No comments. No messages. No leads.

Until she tried something new:

✅ Weekly posts about her in-house membership plan
✅ Educational videos showing real patients
✅ Call-to-actions with a BoomCloud™ sign-up link

What happened?

  • Engagement exploded (avg 3x increase in reach)

  • 63 new patients joined her membership plan

  • $156 avg annual value = $9,828 in Monthly Recurring Revenue

  • Retention went through the roof

And the best part?

She spent $0 on Facebook ads to do it.


Your Content Isn’t About “Likes” — It’s About Revenue Per Patient

A like doesn’t pay your overhead.
A share doesn’t cover lab bills.

But a well-positioned Facebook post?

Can bring in recurring revenue every single month.

With BoomCloud™, your content becomes a conversion funnel:

Post → Engage → Click → Sign Up → MRR

This is where most practices miss the mark.

They treat Facebook like a digital flyer.

You need to treat it like a revenue cycle.


7 Facebook Content Ideas That Build Trust, Engagement, and Recurring Revenue

Here’s a fun list of high-performing dental Facebook content ideas that convert:


1️⃣ “Real Talk” Educational Videos

Go live or post a quick video explaining something patients care about:

  • “What to do if you break a tooth”

  • “How to whiten teeth without wasting money”

  • “Why dental insurance sucks (and how our membership plan fixes it)”

CTA: “Click here to join our Smile Plan” → BoomCloud™ sign-up link.


2️⃣ Member-Only Perk Posts

Post a smiling patient pic (with permission):

“Sarah just saved $342 with our Smile Club Want perks like this every month?”

Use hashtags like #NoInsuranceNeeded #DentalMembershipPlan


3️⃣ Testimonial Spotlights

️ Share a video or written review from a happy member. Bonus: include their favorite benefit of the membership plan.

“I used to avoid the dentist… now I actually look forward to going!”


4️⃣ Behind-the-Scenes Team Content

Show your hygienists dancing, the front desk singing, or the doc doing floss (the dance or the hygiene ).

Why? It builds trust. People buy from people.


5️⃣ “Myth-Busting Monday”

❌ Bust common myths like:

  • “You need insurance to go to the dentist.”

  • “Whitening ruins your enamel.”

  • “Root canals are scary and painful.”

Follow it up with:

“Our membership plan makes care simple, affordable, and actually fun — learn more ”


6️⃣ Dental Tips with a Twist

Post a “Did you know?” with a GIF or meme — and a quirky twist:

“Flossing adds 6.4 years to your life. Unless it’s dance-flossing. Then you’ll live forever.”

Add:

“Our Smile Plan members get free oral health checkups every 6 months — want in?”


7️⃣ Flash Offers for Members

Run a quick post like:

“Only for members: $50 off take-home whitening kits THIS WEEK ONLY ”

Drives urgency. Converts lurkers into members.


CASE STUDY: 18 Posts, $12K in Revenue

Dr. Kevin in Tampa ran 18 posts in 45 days using the ideas above. His metrics?

  • +320% engagement

  • 1,900 link clicks

  • 84 membership signups via BoomCloud™

  • $143 avg signup = $12,012 in new MRR

  • 9 referrals from members within 30 days

And these weren’t coupon-hunters. These were loyal, cash-paying patients who came back again… and again… and again.


MRR, ARR & Revenue Per Patient — The Only Metrics That Matter

Here’s how you turn Facebook into a recurring revenue engine:

  • MRR – Monthly Recurring Revenue from memberships

  • ARR – Annual Recurring Revenue (MRR x 12)

  • RPP – Revenue Per Patient = Total Revenue / Active Patients

  • Membership Conversion Rate from Facebook content

  • Referral Rate from members

BoomCloud™ tracks ALL of this. You just post, link, and let the system do the heavy lifting.


Stop Posting for Likes. Start Posting for Loyalty.

Your Facebook content isn’t a popularity contest.

It’s a strategic, patient-converting, revenue-generating machine — if you treat it like one.

Here’s the real formula for modern Facebook content that works:

Hook the viewer → Educate them → Offer a no-brainer membership → Build monthly recurring revenue

And BoomCloud™ makes the backend easy.

You’ve got the patients. You’ve got the skills.
Now let’s build a content strategy that drives revenue every day, not just “likes.”


NEXT STEPS & RESOURCES

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule

Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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