Kukui alternative: BoomCloud™ vs Kukui
Kukui provides websites, marketing automation, and CRM for auto repair shops.
Buy Kukui if your business
wants marketing, websites and CRM for the shop.
Buy BoomCloud™ if your business
wants a membership program so you never have to re-acquire the same customer.
Membership is one module among forty. Keep the suite for booking and operations — BoomCloud is the dedicated engine that designs, prices, markets and grows the plan the suite only bills.
- $110M+
- in member revenue billed through BoomCloud™
- 3.4M+
- patients and members on plans we power
- 30 days
- free trial, no setup fee, month to month
- 100%
- of your members leave with you if you ever go
What Kukui does well
- — Auto-repair-specific marketing automation
- — Websites and reputation tooling
- — Shop management integrations
When BoomCloud™ is the better fit
- — You want recurring maintenance memberships, not just marketing campaigns
- — You want to see MRR from oil change and inspection plans
- — You want to keep your marketing stack and add memberships
BoomCloud™ vs Kukui, side by side
| Kukui | BoomCloud™ | |
|---|---|---|
| Who owns the member relationship | Varies by platform — some route members through a branded network | Your practice. Your brand, your plan, your patient list, exportable any time. |
| Recurring billing & renewals | Included | Included — monthly or annual, auto-renew, dunning, and receipts handled for you |
| Core focus | Marketing and CRM | Recurring membership revenue for the shop |
| Pricing model | Check their current pricing page | Flat software fee plus a per-member fee designed to be built into membership dues to support security, service, capacity, and member features as they scale — see /pricing |
| Who is accountable for enrollment | You are — the software bills whoever signs up | A Success rep owns your member target, with enrollment campaigns and the Patient Marketplace included |
| What happens as you grow | Check how their fee behaves at 300 members before you sign | The per-member portion is built into membership dues, so the program funds its own capacity as it scales |
| Contract and exit | Confirm contract length and what happens to your member list on exit | Month to month, 30-day free trial, no setup fee — and every member leaves with you |
Details about Kukui are summarized from their public marketing and pricing pages and can change — always confirm current details with them directly.
Switching from Kukui
No overlap to migrate — add BoomCloud alongside your current marketing tools.
Built for your vertical
Add-on ladders and per-staff pricing scale with headcount, not success
Suites price by location, by staff seat or by tier, then add marketing, apps and automation as paid rungs — and the bill rises whether or not membership revenue does. BoomCloud is $197/mo + $4.50 per active member (Basic) or $397 + $3.50 (Pro), published, with the per-member portion designed to be built into membership dues so the plan funds its own capacity and support. Keep the suite. Add the engine.
One question to ask Kukui
“You pay to acquire every customer. What's your system for never having to re-acquire them?”
Questions
- What do auto shops sell as a membership?
- Typically oil changes, safety and emissions inspections, tire rotations, and priority scheduling bundled into a monthly plan.
Switching from Kukui
Bring your plan over with renewal dates and members intact.
We import your roster, map your tiers, keep every member on their current billing cycle and run both systems in parallel until the last renewal clears. 30-day free trial, no setup fee, month to month — and if you ever leave, every member leaves with you.