For Practices
The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
Looking for patient-facing articles? Browse the patient library →
Your industry
3709 articles
Optical Marketing That Turns Heads (and Boosts Revenue!)
Let’s get real—optical marketing isn’t just about posting a blurry photo of a glasses frame on Instagram and hoping for the best. Nope. The game has changed, and if you’re not on top of your marketing strategy, you’re missing out on serious cash and loyal patients. But don’t worry—I’ve got your back (and your bottom […]
Digital Marketing for Optometrists: The Vision to Grow Your Practice
Optometrists, it’s time to take off those glasses and look through the lenses of digital marketing (pun absolutely intended). If you’re still relying on word-of-mouth alone, we need to talk. Because, let’s face it, in 2024, if your practice isn’t online, it’s basically invisible. So how do you take your optical business from meh to […]
How to Improve Optometry Practice: The Membership Revolution You Didn’t Know You Needed
Let’s face it: running an optometry practice can feel like juggling chainsaws while blindfolded. Between unpredictable patient flow, insurance red tape, and patients who only show up when their glasses are broken in half (with duct tape holding them together), you might find yourself asking, “How do I improve my optometry practice?” Spoiler alert: the […]
Navigating the Sticky Business of Patient Termination Letters Due to Behavior
When patients go rogue, what’s a practice to do? The dental world isn’t all pearly whites and sparkling smiles. Sometimes, you’ve got a patient who, despite your best efforts, becomes the dental version of that one relative you hope doesn’t show up at Thanksgiving. If you’ve landed here, chances are you’re ready to part ways […]
The Ultimate Playbook for Scaling Revenue in a Dental Group Practice
Running a Dental Group Practice Is Hard… But Scaling Revenue Doesn’t Have to Be Let’s face it. Running a dental group practice can feel like juggling flaming chainsaws. Between managing teams, keeping patients happy, and dodging the PPO insurance punch to your profits, it’s easy to feel overwhelmed. Here’s the truth: Your dental group practice […]
How Much Should a Dental Practice Spend on Marketing?
Let’s Talk Dental Marketing (And Why You’re Probably Underspending) If you’re still relying on postcards, word-of-mouth, or the occasional Facebook post to market your dental practice, I have some news for you: that’s not gonna cut it anymore. The question isn’t whether to spend money on marketing—it’s how much should a dental practice spend on […]
Dental Top Notch Marketing Company: Your Practice’s Ultimate Hype Squad
Dental Top Notch Marketing Company – Combo Let’s talk about leveling up your dental practice’s marketing game. Imagine you’ve got a killer smile makeover service, but nobody knows about it. That’s like owning a Ferrari and never taking it out of the garage. The solution? Partnering with a top-notch dental marketing company that knows how […]
Is It Worth Opening a Second Dental Office?
Or Are You Just Asking for Double the Headaches? So, you’ve conquered the first dental office. Your patient schedule is packed, your revenue’s solid, and your team runs like a well-oiled machine (or at least a semi-functional one). Naturally, the entrepreneurial itch sets in, and you start asking yourself: “Should I open a second dental […]
Managing a Dental Practice: Essential Tips for Total Domination
AKA: How to Be the CEO of Smiles, Not Chaos Managing a dental practice isn’t for the faint of heart. Between juggling schedules, calming nervous patients, managing insurance headaches, and keeping your team motivated, it’s like running a circus—except your clowns are wearing scrubs, and your lions have high-speed drills. But fear not! With the […]
Ideal Dental Practice Overhead: Stop Leaving Money on the Table
Running a dental practice isn’t just about saving teeth and perfecting smiles—it’s also about keeping your bottom line healthier than the pearly whites you create. Yet here we are, still finding practices operating with no clue about their overhead, cost-per-procedure, or whether they’re making $3 or $300 on a single filling. Yup, $3. Let’s dive […]
The Ultimate Guide to Dental Billing and Coding: Master the Game Like a Pro
So, you’ve entered the world of dental billing and coding, a realm where paper claims meet digital headaches, and insurance companies dance the denial shuffle. But don’t worry, friend—this guide is your new bestie, here to help you navigate the chaos. Let’s break it all down with a dash of irreverence, a splash of humor, […]
Optometry Benchmarks: Where Should Your Practice Be, and How the Heck Do You Get There?
Let’s talk benchmarks. Not the kind you park yourself on during a Sunday stroll, but the kind that keeps your optometry practice on track, profitable, and crushing it. Optometry benchmarks are the metrics that tell you whether you’re sailing smoothly or paddling against a financial riptide. Spoiler alert: if you’re not measuring these, you’re flying […]