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A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
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2942 articles
Dental Marketing Training: Turn Your Practice into a Patient Magnet
“Marketing isn’t just for fancy agencies—it’s your secret weapon to skyrocket your dental practice’s growth.” Welcome, dental rockstars! If the phrase “dental marketing training” makes your eyes glaze over like a cold molar on a frosty morning, think again. Marketing is where the magic happens, the patients roll in, and your bottom line goes from […]
The DSO Business Model That’s Breaking the Mold
“Because dentistry isn’t just about teeth—it’s about running a business that makes cents and dollars!” Let’s get one thing straight. The DSO business model (Dental Support Organization) doesn’t have to mean selling your soul to a corporate overlord. Nope, we’re talking about building a sustainable, profitable, patient-centered practice without becoming a cog in someone else’s […]
Average Dental Office Production: Break the Benchmarks and Rule Your Revenue
Compare dental production on a consistent basis, separate production from collections, and build practical daily goals using your practice’s capacity, costs, and payer mix.
Marketing Plan for a Dental Office: Smiles, Strategy, and Skyrocketing Revenue
Alright, dental pros, let’s cut to the chase and discuss a Marketing Plan for a Dental Office. You’ve got the skills, the shiny chairs, and the world’s best hygienist (don’t tell Karen in the back office). But if you don’t have a killer marketing plan for your dental office, you’re leaving money—and new patients—on the […]
The Best Dental Marketing Is More Than Ads—It’s a Strategy That Prints Money
Let’s get one thing straight: if you think the best dental marketing is about flashy ads and a fancy website, you’re missing the point. Sure, those things help, but they’re not the foundation of a successful dental marketing strategy. The real MVP? A stellar patient experience paired with rock-solid numbers like ARPP (Average Revenue Per […]
Appealing Dental Claim Denial: When Insurance Says “No,” You Say “Watch Me!”
Let’s talk about appealing dental claim denial – There’s nothing quite like the joy of getting a dental claim denial letter, right? Just kidding—it’s the stuff of nightmares. You’ve already done the work, your patient is happy, and then bam—the insurance company swoops in with their favorite two-letter word: NO. But here’s the good news: […]
How to Value a Dental Practice: The Ultimate Guide to Dollar Signs and Smiles
Let’s get real for a second—valuing a dental practice isn’t just about counting chairs, equipment, and how many times you’ve upgraded your whitening machine. Nope, it’s about the bigger picture—the revenue, the patient loyalty, and how much future awesomeness your practice can deliver. So, whether you’re looking to sell, buy, or just flex about your […]
Negotiating Fee Schedules with Insurance Companies: A Battle Worth Fighting
If you’ve ever tried negotiating fee schedules with insurance companies, you probably know it’s like arm-wrestling a sumo wrestler—slow, exhausting, and you’re not entirely sure it’s worth the effort. But here’s the kicker: it is worth it—if you do it right. Let’s dive into how renegotiating dental insurance fees can skyrocket your average revenue per […]
Dental Billing Tools: How to Stop Losing Your Mind (and Money)
Let’s face it: dental billing is a dumpster fire waiting to happen. One wrong code, one missed payment, or one stubborn insurance claim, and suddenly, your practice feels like it’s trapped in a billing black hole. But guess what? It doesn’t have to be that way. What if I told you there’s a lineup of […]
Terminate Contract with a Dental Insurance Company: Escape the PPO Circus
Lets talk about – How to Terminate Contract with a Dental Insurance Company Let’s face it, folks: working with dental insurance companies can feel like running on a hamster wheel made of red tape, write-offs, and endless denials. You’re grinding away, but at the end of the day, your revenue is squeezed tighter than a […]
The Ultimate Dental Referral System: Turning Patients into Your Best Marketers
Let’s cut to the chase & talk about a dental referral system for your practice, dentists: most referral programs are…well, kind of lame. A fridge magnet and a polite “please tell your friends about us” just won’t cut it in today’s world. If you want referrals to pour in, you need a referral engine, not […]
How to Get More Patients Into Your Dental Practice: The Ultimate Guide
This article discusses how to get more patients into your dental practice! Let’s talk about the big elephant in the dental room: patients. You need more of them. Not just any patients, though—great patients. The kind that pay on time, don’t ghost you after their first cleaning, and actually floss (or at least lie about […]