D0120: How This Tiny Code Can Make or Break Your Dental Profits (And How to 4X It!)

Hey dentist! If D0120 sounds familiar (spoiler: it should), then congrats — you’ve found the gold vein in your practice you’re probably not mining properly.

In plain English:
D0120 = Periodic Oral Evaluation = the fancy code for your bread-and-butter routine checkup.

It’s the spark plug for nearly every cleaning, crown, filling, or Invisalign case you’ll EVER diagnose.

But here’s the kicker: insurance companies reimburse D0120 like it’s worth a stale bagel and a polite thank you.

So, how do you make D0120 actually work for you?

Answer: Wrap that baby in a membership plan and watch your Monthly Recurring Revenue (MRR) turn into a steady waterfall of cash.

Stick around — I’ll show you EXACTLY how.

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Meet Dr. Ben

Small-town practice. Big dreams. Killer playlists in the operatory (90s hip-hop, thank you very much).

For years, D0120 felt like a joke to him:

• $38 from insurance

• 45 days to get paid (maybe)

• Patients ghosted on checkups because “insurance won’t cover another one yet.”

Translation: wasted time, lost revenue, empty chairs.

Then Dr. Ben discovered BoomCloud™ and a radical idea:
What if I stop letting insurance dictate when patients come in, and start charging THEM directly through a simple membership plan that covers D0120 (and more)?

Within 10 months:
✅ 380 active members
✅ $15,200 in Monthly Recurring Revenue (MRR)
✅ $182,400 in locked Annual Recurring Revenue (ARR)
✅ Patients showed up like clockwork, paid upfront, and said YES to treatment 2X more often.

D0120 went from a penny-ante insurance write-off to a patient loyalty magnet that funded Dr. Ben’s new CBCT scanner and a family vacation to Maui. ️

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Now it’s YOUR turn.

Take your routine D0120.
Build it into a killer membership plan.
Let BoomCloud™ handle the automation, billing, renewals, and reminders.

Result?
✅ Predictable MRR
✅ Happier patients
✅ Less dependence on tightwad insurance companies.

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Russell Brunson would say: Sell certainty, not confusion.

Guess what D0120 is? A big ol’ pile of confusion for patients:
“How often is it covered?”
“Do I have to wait six months?”
“Is it free?”

They hate that game.

But a membership plan?
✅ One flat fee.
✅ Two D0120 checkups a year.
✅ Cleanings, X-rays, perks — all covered.

They show up. They spend more. They refer friends. YOU control the schedule and the revenue.

It’s the Dan Kennedy dream: predictable cash flow, fewer excuses.

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Real Numbers That Should Wake You Up:

Membership patients spend 2X–4X more per year than uninsured patients.

BoomCloud™ practices reduce insurance dependency by up to 60%.

Practices with 300+ members easily hit $10k–$20k in MRR.

Patients stick around 80% longer than pay-per-visit patients.

Your D0120 is your gateway to this.

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Dr. Ben’s D0120 Master Plan:

✅ Before:

• $42 insurance reimbursement for D0120.

• 30% hygiene no-show rate.

• Treatment acceptance under 50%.

✅ After:

• D0120 included in Smile Club plan.

• 92% hygiene show-up rate.

• Treatment acceptance over 80% (because loyalty = trust).

• MRR pays the overhead — everything else is profit.

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