Chiropractic Wellness Plan Examples Patients Actually Buy
Four chiropractic wellness plan structures that convert — maintenance, active care, household, and bundle tiers — plus what the best-performing plans have in common.
When a practice asks me to design their plan from scratch, my answer is always the same: do not. Start with a structure that already converts and make it yours. These are the tier patterns chiropractic offices use most often. Adapt the services to what your office actually provides.
Example 1: The maintenance tier
One adjustment per month plus a discount on additional visits. Usually $39–$59 a month. This is the easiest sell to patients finishing an active care plan who would otherwise disappear.
Example 2: The active care tier
Two to four visits a month plus an annual exam. Usually $99–$159 a month. This replaces the prepaid package and spreads the cost so patients do not have to write one large check.
Example 3: The household tier
One member at full price, additional household members at 20–40% off. Households renew better than individuals because the value is obvious across the family.
Example 4: The wellness bundle
Adjustments plus one included therapy modality you already offer. Only build this if the modality is genuinely available every month — an included service you cannot staff turns into refund requests.
What the winning plans have in common
- Two or three choices, not a menu
- A named tier, a clear monthly price, and a short list of what is included
- Signup on the website, not a phone call
- No contract language that scares people off — month to month with a simple cancellation policy
From the field: boring wins
The plans that grow fastest are the boring ones. One adjustment a month at a clean price sells every day. The creative bundle with six included services sounds great in a team meeting and confuses patients at checkout. Start boring, prove the model, then get creative with tier two.
Publish it where patients can join
A plan that lives in a brochure converts nobody. Put the tiers on a page of your site with an online enrollment form. Chiropractic membership plan software gives you the plan builder and the website signup, then bills the members monthly on autopilot.
Need the pricing math behind these examples? Read the pricing guide, then follow the launch playbook.