Same-Store Growth, Membership Plans, and Telling PPOs to Take a Hike
Alright, DSO owners, operators, and future dental moguls: we’re talking growth. Not just any growth—“holy cow, our revenue doubled” kind of growth. If you want to turn your dental service organization into an unstoppable, profit-pumping machine, you’ve come to the right place.
Today, we’re diving into:
- Same-store growth (maxing out your existing locations before empire-building)
- Boosting revenue per patient with ICP-driven strategies (your ideal patient criteria, for those of you still drinking your morning coffee)
- Membership plans (the ultimate weapon for predictable revenue and loyal patients)
- PPO contracts—how to renegotiate them or dump ‘em like a bad ex.
Let’s get to work.
What’s the Deal with Same-Store Growth? Dental Service Organizations Growth
Same-store growth is the art of squeezing more revenue out of your existing practices. Sounds fancy, but really, it’s about getting hyper-focused on optimization. Before you start slapping your logo on 10 new locations, ask yourself: “Am I maximizing what I already have?”
Because here’s the truth:
- Adding locations ≠ instant profit (ask anyone who’s bitten off more than they could chew).
- Same-store growth = efficiency + profitability, and those are the real money-makers.
So, how do you make same-store growth happen? It starts with revenue per patient.
Maximizing Average Revenue Per Patient (ARPP): Dental Service Organizations Growth
If you’re not maximizing revenue per patient, you’re leaving cash on the exam chair. Here’s where most DSOs go wrong—they’re laser-focused on patient volume and forget about patient value.
Enter the ICP (Ideal Customer Profile). This isn’t just marketing buzz; it’s a game-changer for growth.
What’s an ICP and Why Do You Need One?
Your Ideal Customer Profile is the type of patient who’s profitable, loyal, and low-drama. They show up, pay on time, and say yes to the treatment they need.
Think about it:
- PPO patients often come with garbage reimbursement rates.
- Cash patients can be hit or miss.
- Membership patients? Ding, ding, ding—they’re the jackpot.
Membership Plans: The Secret to Explosive Growth
Here’s the deal: if you want to maximize ARPP and grow your DSO without losing your sanity, you need a membership plan.
Why? Because membership plans turn your patients into raving fans who:
- Spend 2X to 5X more than PPO patients (yes, you read that right).
- Commit long-term through predictable, recurring payments.
- Say yes to treatment 40% of the time (compared to 30% for PPO patients).
Why Membership Plans Work So Freaking Well
- Predictable Revenue
- Recurring monthly revenue means you can stop stressing over “slow months.”
- Example: 1,000 members paying $40/month = $40,000 MRR (Monthly Recurring Revenue).
- Higher Patient Value
- Membership patients are twice as profitable as PPO patients because they don’t come with contractual discounts or paperwork chaos.
- Loyalty for Life
- Patients who sign up for memberships stick around. They’re invested in your practice and feel like VIPs.
Case Study: Membership Plans in Action
Let’s talk about DSO operator Dr. Amanda. Her network of 5 locations was doing well, but her PPO contracts were choking her margins.
The Strategy:
- She implemented a membership plan priced at $40/month.
- She marketed to cash patients, PPO patients, and those tired of insurance games.
- She focused on driving more high-value patients (following her ICP).
- Used BoomCloud™ to scale her membership program
The Results After 12 Months:
- 1,500 Active Members across her locations
- MRR (Monthly Recurring Revenue): $60,000
- ARR (Annual Recurring Revenue): $720,000
- Patient Spend: Membership patients spent 4X more than PPO patients.
Dr. Amanda didn’t just grow—she blew the roof off her revenue goals. And the best part? Her staff wasn’t drowning in insurance paperwork anymore.
How DSOs Use BoomCloud™ to Scale ARPP and Membership Programs
If you’re serious about scaling your Average Revenue Per Patient (ARPP) and building a bulletproof membership program, you need the right tools. Enter BoomCloud™—the rocket fuel for DSOs looking to dominate their market with predictable, recurring revenue and high-value patients.
Why BoomCloud™ is a Game-Changer for DSOs
BoomCloud™ simplifies the entire membership process, giving DSOs a systemized way to attract and retain patients who spend 2X to 5X more than PPO patients. Here’s how BoomCloud™ works its magic:
- Automated Membership Management
Say goodbye to spreadsheets, sticky notes, and confusing manual processes. BoomCloud™ automates everything: payments, renewals, and member tracking across all your locations. Your team saves time, patients get seamless service, and you rake in predictable revenue. - Scalable Across Multiple Locations
Whether you’ve got 5 practices or 50, BoomCloud™ makes scaling simple. Centralized reporting allows you to manage membership metrics (MRR, ARR, and active members) at a glance, so you can focus on growth instead of getting lost in the weeds. - Increase Patient Loyalty and Value
Membership patients are the MVPs of your practice:- They’re committed to your brand because they’re subscribed.
- They say yes to treatment more often because they’ve already bought into your care.
- They spend more money over time than PPO or cash patients—boosting ARPP and profitability like clockwork.
Real-World Example: How BoomCloud™ Transformed a DSO’s Revenue
Let’s talk about a growing DSO with 7 locations that implemented BoomCloud™ to optimize their membership program.
The Strategy:
- They launched a membership plan priced at $40/month per patient.
- Used BoomCloud™ to manage automated payments, track members, and generate reports.
- Focused on marketing the membership program to cash patients and PPO patients looking for an insurance alternative.
The Results After 12 Months:
- Active Members: 2,334 across all 7 locations
- MRR (Monthly Recurring Revenue): $93,360
- ARR (Annual Recurring Revenue): $1.12 million
- ARPP Boost: Membership patients spent 4X more than PPO patients on average.
By implementing BoomCloud™, this DSO achieved predictable revenue growth, reduced their dependence on PPOs, and created a loyal patient base that’s worth its weight in gold.
The BoomCloud™ Difference
BoomCloud™ isn’t just software; it’s a growth engine for your DSO. It streamlines membership programs, maximizes ARPP, and turns patients into long-term subscribers. Instead of chasing low-value PPO contracts, DSOs using BoomCloud™ can focus on building a membership-based revenue model that’s predictable, profitable, and scalable.
Renegotiating PPO Contracts: Dental Service Organizations Growth
PPOs: the necessary evil of the dental world. Sure, they bring in patients, but they also cut your fees faster than a kid devours Halloween candy. So what’s the game plan?
Option 1: Renegotiate Your Contracts
Call up the PPO and tell them what’s up. Be ready to negotiate:
- Higher reimbursement rates
- Tiered options to balance volume and value
If you don’t ask, you don’t get.
Option 2: Drop Bad PPOs (Strategically)
Dropping a PPO plan doesn’t have to feel like jumping off a cliff. Do it smartly, and you’ll replace those low-value patients with membership patients who pay full fees.
How to Drop PPOs Without Losing Your Mind:
- Identify Your Worst PPO Contracts: Start with the lowest reimbursement rates.
- Build Your Membership Base: Launch your plan and market it like crazy.
- Communicate with Patients: Let them know you’re dropping the plan but offer them your amazing membership program as an alternative.
Here’s a bonus tip: Start with one PPO, see how it goes, and then rinse and repeat.
Marketing Your Membership Plan for Growth
Your membership plan won’t grow itself—you need a killer marketing strategy to get the word out. Here’s what works:
- SEO & PPC: Make it easy for patients to find you when they’re searching for dental care.
- In-Office Promotion: Train your team to talk about the benefits of the membership plan.
- Social Media Ads: Target your ICP (Ideal Customer Profile) with Facebook and Instagram ads.
Why Membership Plans + Same-Store Growth Are a Winning Combo
By focusing on membership plans and patient value, you can:
- Boost same-store growth without opening a million new locations.
- Maximize average revenue per patient by attracting your ideal patients.
- Reduce reliance on PPOs (and take control of your margins).
And when you get it right, you’ll be looking at MRR, ARR, and patient spend numbers that make you want to pop champagne on a Tuesday.
Final Thoughts: Dental Service Organizations Growth
Dental Service Organizations growth doesn’t have to be a confusing, chaotic mess. If you focus on:
- Maximizing Same-Store Revenue
- Implementing a Killer Membership Program
- Renegotiating or Dropping PPO Contracts
…you’ll be unstoppable.
Remember, membership patients aren’t just profitable—they’re loyal, predictable, and downright enjoyable to treat. They’re the growth fuel your DSO needs.
So what are you waiting for? Optimize, grow, and start scaling like the dental boss you are.
