Best Dental Service Organization Marketing Strategies

Download "The Million Dollar Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

Marketing for dental support organizations (DSOs) requires a strategic approach that integrates multiple channels and techniques to effectively reach and engage potential patients. In this comprehensive guide, we will dive into some of the most effective marketing strategies for DSOs and dental practices, with a particular focus on building, launching, and scaling patient membership plans. We will also explore how BoomCloud has been instrumental in helping DSOs scale their membership plans & dso marketing in the dental industry. Additional key topics include operational efficiency, Google Maps optimization for dental offices and group practices, identifying target audience/ideal customer profile (ICP), Google Ads, SEO with low competition keywords, partnerships with other medical businesses for referrals, and leveraging social media.

Building, Launching, and Scaling a Patient Membership Plan

Why Membership Plans Matter

PPOs give heavy administrative burdens for DSOs & private practices. When you do the math the average location loses about $36,000 per month because of PPO write offs. The American Dental Association is constantly working with practices to understand PPO issues and help practices overcome the problems with PPOs within dentistry.

In recent years, Patient membership plans are a cornerstone for DSOs, general dentists, pediatric dentists and perio offices looking to improve patient loyalty, increase recurring revenue, and provide affordable care options. These plans offer patients an alternative to traditional insurance, often including preventive care and discounts on other services.

Steps to Build and Launch a Membership Plan

  1. Identify Patient Needs: Understand the common needs and concerns of your patient base. Conduct surveys or interviews to gather insights.
  2. Design the Plan: Create a tiered membership structure that includes various levels of benefits. Ensure that each tier provides value and meets the needs of different patient segments.
  3. Set Pricing: Price your membership plans competitively while ensuring they are financially sustainable. Consider offering monthly and annual payment options.
  4. Legal and Compliance: Ensure your membership plans comply with local regulations and laws. Consult with legal professionals to avoid any legal pitfalls.
  5. Marketing and Promotion: Develop a marketing strategy to promote your membership plans. Use your website, social media, email marketing, and in-office materials to spread the word.

Scaling the Membership Plan – Dental Service Organization Marketing

Scaling a membership plan requires consistent effort and the right technological advancements. BoomCloud has been a game-changer for many DSOs in this regard. BoomCloud provides a platform that simplifies the management of membership plans, making it easy to track enrollments, payments, renewals and the use of artificial intelligence to find new patient opportunities. Their tools also help in automating marketing efforts to attract new members and retain existing ones. This type of dental technology is crucial to implement in your DSO or private practice. Schedule a demo to see if it is the right time to set up and scale a membership plan.

Uninsured Patient Market GrowthThe market for uninsured patients continue to grow, it is estimated that over 70 million people do not have dental insurance in North America. Mastering your membership plan strategy will allow your DSO to attract more high value patients.

Operational Efficiency

Operational efficiency is crucial for the success of any DSO. Streamlining operations not only reduces costs but also improves patient satisfaction.

Key Strategies for Improving Operational Efficiency

  1. Automate Administrative Tasks: Use software solutions to automate appointment scheduling, billing, and patient reminders. This reduces the workload on staff and minimizes errors.
  2. Standardize Procedures: Implement standardized procedures across all locations. This ensures consistency in patient care and improves overall efficiency.
  3. Training and Development: Invest in regular training for your staff. Well-trained employees are more efficient and provide better patient care.
  4. Monitor Performance Metrics: Use key performance indicators (KPIs) to monitor the efficiency of your operations. Identify areas for improvement and implement necessary changes.

Google Maps Optimization (Search Engines)

Optimizing your presence on Google Maps is essential for local SEO and attracting new patients. Here are some tips to improve your Google Maps listing:

  1. Claim and Verify Your Listing: Ensure that your DSO is listed on Google My Business and that the information is accurate.
  2. Optimize Your Profile: Add relevant keywords to your business description, update your hours of operation, and include high-quality images of your office.
  3. Encourage Reviews: Positive reviews boost your visibility and credibility. Encourage satisfied patients to leave reviews on your Google My Business page.
  4. Local Citations: Ensure your business information is consistent across all online directories and citation sites.

Identifying Target Audience/Ideal Customer Profile (ICP)

Dental Professionals need Understand that target audience is critical for effective marketing. Your ideal customer profile (ICP) should be based on detailed research and data analysis.

Steps to Identify Your ICP – Dental Service Organization Marketing

  1. Demographic Analysis: Analyze the demographics of your existing patient base. Consider age, gender, income level, and location.
  2. Psychographic Analysis: Understand the lifestyle, values, and behaviors of your patients. This helps in creating more targeted marketing messages.
  3. Patient Feedback: Gather feedback from your patients to understand their needs and preferences.
  4. Market Research: Conduct market research to identify potential patient segments that you may not be currently targeting.

Google Ad Marketing Campaigns

Google Ads is a powerful tool for reaching potential patients who are actively searching for dental services.

Tips for Effective Google Ads Campaigns

  1. Keyword Research: Identify high-intent keywords that potential patients are likely to use. Focus on long-tail keywords to reduce competition and cost.
  2. Ad Copy: Create compelling ad copy that highlights the unique benefits of your DSO. Use strong calls-to-action (CTAs) to encourage clicks.
  3. Landing Pages: Ensure that your landing pages are optimized for conversions. They should be relevant to the ad content and provide a clear path for the user to take action.
  4. Monitor and Optimize: Regularly review the performance of your ads. Use A/B testing to identify what works best and adjust your campaigns accordingly.

SEO with Low Competition Keywords – Dental Service Organization Marketing

SEO is essential for driving organic traffic to your website. Focusing on low competition keywords can help you rank higher and attract more targeted traffic. the right dental marketing agency can help build this strategy for dental implants, general dentistry services and beyond

Strategies for SEO Success

  1. Keyword Research: Use tools like Ahrefs or SEMrush to identify low competition keywords relevant to your services.
  2. Content Creation: Create high-quality content that addresses the needs and questions of your target audience. Include the identified keywords naturally within the content.
  3. On-Page SEO: Optimize your website’s on-page elements, such as title tags, meta descriptions, headers, and image alt texts.
  4. Link Building: Build backlinks from reputable sites to improve your domain authority. Focus on earning links from industry-related websites and local business directories to build a strong online presence

Partnerships with Other Medical Businesses for Referrals

One of the most powerful dental service organization marketing strategies is forming partnerships with other medical businesses can be an excellent way to generate referrals. Reach out to optometrists, veterinarians, medical clinics and others to build a referral program for your DSO.

How to Build Effective Partnerships

  1. Identify Potential Partners: Look for medical businesses that share a similar target audience but are not direct competitors. This could include general practitioners, orthodontists, and pediatricians.
  2. Establish Relationships: Reach out to these businesses and propose a mutually beneficial partnership. Offer to refer your patients to their services in exchange for referrals to your DSO.
  3. Create Referral Programs: Develop formal referral programs that provide incentives for partners to refer patients to your DSO.
  4. Maintain Communication: Keep an open line of communication with your partners. Regularly update them on your services and any new offerings.

Leveraging Social Media

Social media management is a powerful platform for engaging with potential patients and building your brand with existing patients.

Effective Social Media Strategies

  1. Choose the Right Platforms: Focus on the social media platforms where your target audience is most active. For DSOs, this often includes Facebook, Instagram, and LinkedIn.
  2. Content Strategy: Create a content calendar that includes a mix of promotional content, educational posts, patient testimonials, and community engagement.
  3. Engagement: Actively engage with your audience by responding to comments, messages, and reviews. This helps build a sense of community and trust.
  4. Advertising: Use social media advertising to reach a broader audience. Target your ads based on demographics, interests, and behaviors to ensure they reach the right people.

Case Study: BoomCloud and Scaling Membership Plans

BoomCloud has been instrumental in helping DSOs scale their membership plans. Their platform simplifies the entire process, from building and launching the plan to managing memberships and payments. DSOs using BooMCloud have reported significant growth in their membership numbers and recurring revenue. The automation features allow DSOs to focus more on patient care and less on administrative tasks, leading to increased operational efficiency and patient satisfaction.


Effective marketing for dental service organizations requires a multi-faceted approach that integrates various strategies and tools. Building, launching, and scaling a patient membership plan is a critical component, with BoomCloud providing valuable support in this area. Additionally, optimizing operational efficiency, leveraging Google Maps and Ads, focusing on low competition SEO keywords, forming strategic partnerships, and utilizing social media are all essential tactics for driving growth and success.

By implementing these strategies, DSOs can improve their visibility, attract and retain more patients, and ultimately achieve their business goals. We recommend These dental marketing agencies to help you build your DSO marketing strategy – Wonderist, SMC National, Studio 88, Dental CMO. Direct mail also has a place in an effective DSO Marketing Strategy, check this article out.

Download "The Million Dollar Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!