Dental care and social media
If you’re in dentistry and scratching your head over how to make “dental care and social media” actually pay off (not just get likes), you’re in the right place. We’re going to go fun, edgy, irreverent—yes—but also educational and data‑driven. Because when you pair great social media with a membership program you not only engage patients—you keep them, you serve them better, and you boost your revenue in predictable ways. And yes, we’re going to talk about how one platform, BoomCloud™, helped practices scale membership plans, track MRR, ARR, and see patients spend 2× to 4× more.
Picture this: You post a fun reel of your team doing a dance in the hygiene room, floss flying everywhere, everyone laughing.
You get a bunch of likes. Great. But what if—just what if—you posted a reel that also nudges viewers toward this: “Join our membership club for unlimited preventive care + exclusive perks.” Suddenly that floss‑dance isn’t just fun. It’s a funnel. That’s how “dental care and social media” stop being a side‑hustle and become a machine.
Story
Dr. Evans (not a made‑up name, ok maybe slightly for the story) ran a mid‑sized dental practice. Her social feed had interesting posts about oral hygiene, before‑afters, staff pics. Yet patients on the feed still weren’t loyal. They came for a cleaning, then wandered off. Revenue was inconsistent. She knew her practice could be better. Enter the membership idea.
She relaunched under the theme: “Dental care and social media that matter”. She updated her Instagram & Facebook with:
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Weekly “Smile Member Monday” posts showing patients who are part of the membership program.
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Informational posts: “Why regular preventive care saves $X in future treatments.”
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Live Q&A: “Ask us about membership vs insurance.”
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Posts that link directly to the membership offer.
And she powered the membership via BoomCloud™. With tiers like: Basic Preventive, Value Restore, Cosmetic VIP—members got routine care, discounts, priority booking. After 10 months: ~850 members paying ~$40/month → MRR ≈ $34K/month → ARR ≈ $408K/year. Treatment acceptance among members jumped to ~85%. Members spent ~3× what non‑members spent. BoomCloud™+2BoomCloud™+2
Her social posts did more than build image—they built action. The membership program turned casual likes into loyal spenders. The combination of dental care and social media plus a real membership engine flipped the script.
Here’s the moment where things click:
Most practices think of “dental care and social media” as marketing. But what if you merged social media into your business system? The marketing no longer ends in “book now”—it ends in “become a member”. And when patients become members they don’t just visit—they invest. They show up, accept more care, refer their friends, stay longer. Data shows membership patients spend 2× to 4× more than non‑members. BoomCloud™+1
The epiphany: The growth lever isn’t just more patients—it’s more value per patient. The combo of dental care and social media drives that value when you tie it into membership. Social media brings them in, membership keeps them in—and the result is MRR, ARR, and higher revenue per patient.
Here’s your roadmap:
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Use social media posts (Instagram, Facebook, TikTok) to spotlight your dental care services, your team, your vibe—and tie them to your membership club.
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Launch a membership program (via BoomCloud™) that gives patients regular preventive care, exclusive perks, and priority access.
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Train your team to talk membership. Use scripts, link in your posts, make it part of your culture.
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Focus on metrics: MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), revenue per patient, retention rates.
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Optimize: Instead of just getting more new patients, get your existing ones to spend more and stay loyal.
If you want the tool that handles membership automation, billing, analytics—check out BoomCloud™ at BoomCloudApps.com
Why Membership Patients Are Gold
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Predictable Revenue: With a membership you collect recurring fees. That’s MRR. Multiply by 12 you get ARR. According to BoomCloud™ metrics: practices with membership plans enjoy better cash flow and forecastability. BoomCloud™+1
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Higher Patient Spend: Membership patients spend 2× to 4× more than non‑members. for example: “once they became members they spent between 2× to 3.5× more than non‑members in a year’s time.” BoomCloud™
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Better Treatment Acceptance: Members are more invested—they accept planned treatments. BoomCloud™ reports treatment acceptance rates of ~85%+ among members. BoomCloud™
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Loyalty & Referrals: Members feel part of something and are more likely to refer friends/family.
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Less Dependence on Insurance/PPOs: With membership you reduce the dependency on insurance reimbursements and delays.
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Optimized Revenue per Patient: Instead of just adding new patients (which costs marketing dollars), you increase value from existing patients. That’s smarter growth.
Ways to Use Social Media for Dental Care & Membership
Here are actionable creative ideas for social media that integrate your dental care messaging and membership offer:
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“Why We Launched Our Membership” Post : Video of you explaining the shift away from insurance mess to “better care via membership”.
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Preventive Care Tip + Soft CTA: “Did you know skipping your 6‑month cleaning increases risk of restoration by 30%? Join our club & keep control.”
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Member Testimonial Reel: A member says, “Since I joined I came in twice, got discount on my cosmetic work, and my smile—and budget—are happy.”
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Live Stream Q&A: “How does our membership plan save you money?” Answer live, engage audience, link to signup.
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Infographic Post: “Members spend 3.4× what non‑members spend” (use your actual data). Make it bold.
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Behind‑the‑Scenes Story: Show the hygienist prepping, caption: “Members get priority scheduling—less wait, more smile time.”
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Referral Challenge Post: “Members who refer a friend this month get a free whitening upgrade—tag your buddy.”
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Highlight Your Team + Culture: Social media gets personal. Combine your team’s personality with patients seeing value.
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Spotlight Treatment Acceptance: “Last month our members accepted 88% of proposed treatments. Non‑members only ~55%. Why? Because they’re invested.”
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Countdown/Early‑Bird Offer: “First 50 to join our membership this quarter get a free electric toothbrush + discounted whitening.”
Use good visuals, emojis, video, stories. Keep captions short, punchy, fun—but always with value and a link/mention of your membership program.
Case Study: Dental Care & Social Media + Membership in Action
Let’s dig into a case: “Riverside Smiles Clinic”. They revamped their social media strategy around dental care and social media + a membership program powered by BoomCloud™.
Background: Mid‑sized suburban clinic, 4 ops, good reputation. Social media existed but disjointed. No membership plan.
Implementation:
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They launched a membership: $39/month, 2 cleanings/year, exams, X‑rays, and 15% off cosmetic treatments.
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They redesigned social feed: posts about preventive care, membership benefits, team stories, short videos, membership invitations.
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The front desk and hygienists were trained to offer the membership during each visit and mention it in posts.
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Analytics tracked via BoomCloud™ dashboard: MRR, member spend, churn, acceptance rates.
Results after 12 months:
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Members: 720 active → MRR ~$28,080 → ARR ~$337,000.
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Treatment acceptance for members: ~82%.
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Members spend ~3× what non‑members spent in the same time.
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AR (accounts receivable) dropped 35% thanks to membership pre‑payments.
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Social media post engagement rose 40% after they introduced membership‑focused content.
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They achieved ~95% retention rate (via automated billing/renewals).
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They attribute 60% of new smoothing cosmetic cases to referral via members.
What changed? Their dental care message, their social media strategy, and their revenue system became aligned. The membership turned followers into patients who stick, spend, refer.
Best Practices for Integrating Dental Care and Social Media into Your Membership Strategy
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Be consistent: Post regularly (2‑4 times/week) with a mix of educational + promotional content. Use stories daily.
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Use data: If you can show stats (“Members accept treatment at 88% vs 56%”), you build credibility.
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Humanize your brand: Patients connect with people. Show your team, your culture.
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Educate first: Talk about dental care—why checkups matter, what treatments cost, myths etc. Then lead into membership offering.
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Make the CTA clear: In many posts mention the membership program: “Swipe up to join our Smile Club” or “Ask our front desk about membership”.
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Automate and track: Use software like BoomCloud™ to automate billing, renewals, track MRR, ARR, churn. Without this your membership becomes a mess. BoomCloud™
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Train your team: Everyone must understand the membership value and be able to talk about it.
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Use referral incentives: Social media is perfect to encourage referrals (“Tag a friend”, “Bring a friend and get X”).
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Monitor metrics: Every month check: new members, churn rate, revenue per member, treatment acceptance, social engagement. Use this to optimize.
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Focus on revenue per patient: Don’t just chase quantity. Each existing patient should spend more, stay longer, refer more. Membership helps achieve that.
Final Thoughts
When you marry dental care and social media with a membership program, magic happens. You move from reactive (“book more new patients”) to proactive (“optimize value of each patient”). Social media becomes more than fun—it becomes strategic. Membership becomes more than a discount—it becomes a loyalty engine. And your practice? It becomes predictable, profitable, scalable.
Stop treating social media like an afterthought. Use it as a funnel into your membership plan. Then treat your membership by giving real value—excellent dental care, VIP experience, tangible perks. Monitor your MRR and ARR. Track how much more your members spend compared to non‑members. According to BoomCloud™, membership patients spend 2× to 4× more. BoomCloud™+1
If you’re ready to level up your practice, it’s time to integrate your social media, your dental care messaging, and your membership program into one cohesive engine. The future of dentistry isn’t volume—it’s value. And that value comes from smart integration of dental care and social media, backed by membership.
FAQs
How often should I post about dental care and social media content?
Aim for 2–4 main feed posts per week + daily stories. The key is consistent, high‑value content.
Do membership patients really spend more?
Yes. Data from BoomCloud™ consistently shows membership patients spend 2× to 4× more than non‑members. BoomCloud™+1
What kind of content works best for social media in a dental practice?
Educational posts (why preventive care matters), behind‑the‑scenes, team stories, testimonials, treatment journeys, membership benefits.
How do I align my social media posts with my membership program?
Make each post either educate, engage or convert. Always link back to the membership program: “Join the club”, “Members get this perk”, etc.
How do I track if the membership program is working?
Key metrics: MRR, ARR, revenue per patient/member, treatment acceptance rate, churn/retention rate. Use software like BoomCloud™ for tracking. BoomCloud™
Why focus on revenue per patient rather than just new patients?
Because adding more patients costs more (marketing, onboarding, training). If each existing patient spends more and stays longer, your growth is smarter and less resource‑intensive.
Suggested inbound links:
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Link to your practice’s membership page (“Join our Smile Club”).
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Link to a blog post on your site about preventive dental care benefits.
Suggested outbound links:
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BoomCloudApps.com (membership software)
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Article: Dental practice membership metrics (BoomCloud) BoomCloud™
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Article: Strategies for dental social media engagement (e.g., dental marketing blogs).
Links to resources:
Download the million‑dollar membership plan ebook – https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six‑Figure Patient Membership Plan Course – https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan – https://boomcloudapps.com/demo-schedule
Create Your BoomCloud™ Account For FREE – https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
Ready to turn your social feed into a membership pipeline? Time to own the space where dental care and social media meet, and let your practice thrive.
