If you’re ready to dominate the dental world, demand generation isn’t just a strategy—it’s your golden ticket. Below are the top 5 demand generation services making waves in the dental industry, paired with the game-changing magic of patient membership plans through BoomCloud™ to truly turbocharge your practice.
1. Gargle: Comprehensive Marketing Arsenal
Gargle is the Swiss Army knife of dental marketing. Their services include website design, SEO, PPC campaigns, and even video production to showcase your practice’s personality. But what sets them apart is their ability to integrate local-focused strategies, ensuring your clinic is the first name that pops up when someone Googles “dentist near me.”
How BoomCloud Fits:
Pair Gargle’s PPC campaigns with BoomCloud membership plans. Ads can directly promote the membership benefits, showcasing affordable and high-quality care options that build long-term loyalty.
2. SMC National: Digital Demand Done Right
SMC National is known for using data to drive results. Their focus on patient journey optimization, from lead capture to conversion, ensures your marketing dollars are well spent. Whether it’s automating appointment scheduling or creating personalized email campaigns, SMC keeps the pipeline full.
How BoomCloud Fits:
With SMC’s lead capture system, incorporate membership plan sign-ups right into the patient journey. New leads can see the value of becoming part of your dental family before their first appointment!
3. Golden Proportions: Aesthetic Meets Analytics
Golden Proportions blends creative campaigns with hard data to give practices a winning edge. From custom branding to strategic patient acquisition programs, they focus on turning potential patients into loyal advocates.
How BoomCloud Fits:
Leverage Golden Proportions’ branding expertise to market BoomCloud membership plans as a unique selling point. Think “Smile Protection Plans” that elevate your practice’s image and resonate with patients.
4. Wonderist Agency: Millennial-Friendly Marketing
Wonderist knows how to attract younger demographics with Instagram-worthy campaigns and edgy strategies. They excel in social media marketing, content creation, and even guerrilla marketing tactics to give your practice an unforgettable presence.
How BoomCloud Fits:
Combine Wonderist’s millennial-targeted campaigns with BoomCloud. Picture Instagram ads with punchy taglines like: “Your Smile Subscription Awaits—Join Our Membership Plan Today!” Pair that with a swipe-up link to join your plan.
5. Rosemont Media: SEO & Content Wizards
Rosemont Media’s forte is SEO optimization and crafting compelling content that puts your practice in the digital spotlight. Their efforts ensure that your practice appears in search engines for both broad terms like “dentist” and niche ones like “affordable dental care.”
How BoomCloud Fits:
Rosemont Media’s optimized websites and content can seamlessly promote BoomCloud membership plans with a dedicated page. Highlight benefits like affordability, no insurance hassles, and priority scheduling.
Why BoomCloud Membership Plans Are the Perfect Pairing
BoomCloud™ isn’t just an add-on; it’s the backbone of demand generation. Here’s why it works:
- Enhances Marketing ROI:
Every ad dollar stretches further when paired with a membership plan. Patients are 2-4.5x more likely to stay loyal and invest in additional treatments once they’re committed financially. - Improves Patient Experience:
Membership plans eliminate the dreaded “insurance runaround.” Patients love the simplicity and transparency of a subscription model, while practices enjoy predictable recurring revenue. - Boosts Case Acceptance:
Membership patients aren’t just cost-conscious; they’re care-focused. They say “yes” to treatment plans more often, ensuring your bottom line grows alongside patient satisfaction. - Streamlines Demand Generation:
BoomCloud integrates with your practice’s existing systems, making it easy to onboard new patients from PPC campaigns, email marketing, or social media.
How to Implement a Winning Strategy with BoomCloud™
- Leverage Marketing Partners:
Work with agencies like Gargle or SMC National to build campaigns around the membership plan benefits. - Educate Your Patients:
Use demand generation tools like email sequences or Facebook ads to educate patients on why a membership plan beats traditional insurance. - Optimize Your Website:
Use SEO-powered content from agencies like Rosemont Media to ensure your membership plans rank high in search results. Include a user-friendly sign-up process powered by BoomCloud. - Target Local Employers:
Offer membership plans as a perk for local small businesses. It’s a win-win: businesses look generous, and you gain a steady stream of new patients.
Case Study: Membership Plans + Demand Generation = Big Wins
Dr. Smile-a-Lot (name changed for anonymity) implemented BoomCloud membership plans alongside a PPC campaign run by SMC National. Over six months, they saw:
- 25% increase in new patients.
- 30% reduction in no-show rates.
- $200,000 in additional annual revenue from membership subscriptions.
The kicker? Membership patients opted for 3x the restorative treatments compared to non-members. Cha-ching!
7 to 7 Dental: A Case Study in Practice Growth and Patient Loyalty
7 to 7 Dental, a prominent dental group in the greater San Antonio area, has achieved significant growth and patient loyalty through strategic initiatives and partnerships. With nine locations and over 40 providers, the practice has focused on delivering quality patient experiences and comprehensive dental and orthodontic care.
Implementing a Membership Plan with BoomCloud
In 2009, 7 to 7 Dental began offering a manual membership plan to retain patients, especially those who had lost their jobs and needed affordable dental care. However, managing the plan manually presented challenges in tracking and automation. In 2021, the practice partnered with BoomCloud to streamline and scale their membership program.
The results were impressive:
- Active Members: 3,484
- Monthly Recurring Revenue: $156,780
- Annual Recurring Revenue: $1,881,360
- Average Members per Location: 387
By leveraging BoomCloud’s platform, 7 to 7 Dental effectively managed subscriptions and automations, leading to substantial growth in their membership base and recurring revenue.
Conclusion: Demand Generation + BoomCloud = Practice Growth
If you want to crush it in today’s competitive dental market, demand generation is your ticket to the top. But without a solid membership plan like BoomCloud™ in your toolkit, you’re leaving revenue on the table. Partner with any of these top-notch marketing services and watch your patient volume—and profits—soar.
