Dental Business Management
Spoiler alert: Being a great dentist doesn’t automatically make you a great CEO.
If your schedule’s full but your bank account isn’t… if your team’s always busy but never aligned… if you’re working weekends while PPOs drain your revenue faster than a TikTok trend — you don’t have a clinical problem. You’ve got a business management problem.
I’m Jordon Comstock, founder of BoomCloud™, and I’m here to help you fix it — not with fluffy advice, but with battle-tested strategies that work in real practices. Let’s talk systems, team, marketing, and the revenue machine you’re probably ignoring: membership plans.
This is your ultimate guide to dental business management. Let’s go.
Why Most Dental Practices Fail at Business Management
You went to dental school, not business school. So it’s no surprise most practices fly blind when it comes to:
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Hiring and firing
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Setting real goals
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Managing by metrics
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Knowing which patients are actually profitable
Most just wing it. Or worse — let PPOs run the show.
Spoiler: PPOs are basically vampires. ♂️ They feed on your margins, limit your care, and leave you working harder for less.
It’s time to take your business back.
Step 1: Build a Business Framework That Doesn’t Suck
We use EOS® (Entrepreneurial Operating System) in our own company. And yes — it crushes.
Here’s how it applies to your practice:
Create a Vision That Actually Means Something
Define:
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Core values
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10-year vision
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3-year picture
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1-year goals
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Quarterly ROCKs (big priorities)
Every team member should know the mission. If they can’t tell you the vision in 30 seconds, it’s not working.
Right People. Right Seats.
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Hire based on core values. Not just resumes.
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Fire based on values. Yes, even if they’ve been with you “forever.”
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Use GWC from EOS: Do they Get it? Want it? Have the Capacity to do it?
Scorecard Everything
Track weekly numbers for:
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Production
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Collections
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New patients
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Membership signups
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Treatment acceptance
If you can’t measure it, you can’t manage it.
Step 2: Master Marketing Like a CEO, Not a Technician
Marketing isn’t a mystery. It’s a funnel.
The goal? Drive quality traffic → convert them into high-profit patients → nurture loyalty.
Define Your ICP (Ideal Customer Profile)
Every ad. Every post. Every email.
All of it should be built around attracting your most profitable patient.
Not everyone is your customer.
The BEST patient?
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Doesn’t have insurance
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Pays monthly or annually
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Comes in regularly
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Accepts treatment
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Refers friends
That’s a membership patient — and BoomCloud™ makes it easy to find, convert, and keep them.
Membership Plans = Recurring Revenue & Loyal Patients
PPO patients: ~$500/year
Cash patients: ~$700/year
BoomCloud™ membership patients: $2,200/year
They show up. They accept treatment. They pay without drama.
BoomCloud™ helps you:
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Create & customize your plan
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Automate renewals & payments
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Track MRR, ARR, churn, and LTV
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Embed signup links on your website
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Run offers like: “$1 to join — Get 2 cleanings and 15% off!”
Membership plans aren’t a “nice-to-have.” They’re a marketing engine.
BoomCloud™ Case Study: From 37 to 643 Members
Practice: Riverbend Dental
PPOs ditched: 2
Growth in 18 months:
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Active Members: 643
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MRR: $28,935
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ARR: $347,220
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Revenue per patient: $2,200/year
That’s a predictable income stream powering their growth — without playing the insurance game.
Smart Traffic Channels
Use the right tools to drive the right people to your offers.
SEO (Search Engine Optimization)
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Use Yoast on WordPress or WildfireSites.com/info
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Target keywords like:
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“dentist no insurance”
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“affordable dental care near me”
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“dental membership plan [city]”
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PPC (Pay-Per-Click)
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Drive leads to your membership landing page
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Test offers like: “Join our plan for $1 today!”
Pro Tip: Track cost per acquisition vs. annual revenue per member. (Hint: $2,200 > your $27 ad cost.)
TikTok + Social Ads
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Run short videos with member testimonials
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Highlight the cost vs. insurance drama
One practice gained 37 new members in 30 days from $250 in TikTok ad spend.
LinkedIn Ads
Target small businesses for group membership plans. It’s like a local dental benefit — and way cheaper for employers.
Step 3: Don’t Forget the Clinical Side of Management
Busy isn’t profitable if your ops are chaos. Here’s how to keep your clinical team tight.
Treatment Protocols
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Standardize exams, hygiene, and post-op
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Use checklists
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Train every team member — regularly
Case Acceptance Systems
Refer to our guide here → Dental Case Acceptance Article
Membership patients = Higher case acceptance. Why?
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They’ve already paid
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They don’t need to “ask insurance”
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They trust your recommendations
Time Block Scheduling
Use “productive blocks” to reserve time for high-revenue treatment.
Stop cramming low-value cleanings into your prime slots.
The Business Side of Dentistry Doesn’t Have to Suck
You didn’t go to school to be a spreadsheet jockey. But if you ignore business management, your practice will always be reactive.
BoomCloud™ gives you the structure to build a membership-based revenue engine, the tools to track performance, and the marketing to bring in high-value patients.
Stop guessing.
✅ Start growing.
Want to Scale Like a Real Dental CEO?
Start Now at BoomCloudApps.com
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