You Can’t Fix What You Don’t Measure—Let’s Talk REAL Metrics
Most dentists track the WRONG numbers. Let’s talk about Dental Analytics!
You count new patients… but ignore revenue per patient.
You look at production… but don’t track PPO write-offs.
You celebrate “busy months”… but don’t check your case acceptance rate.
Reality check: If you’re not tracking MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and revenue per patient, you’re flying blind.
✅ The average dental practice writes off $35,000+ per month in PPO discounts.
✅ Membership patients spend 2X-4X more than insurance-based patients.
✅ Optimizing revenue per patient is the #1 way to scale a practice profitably.
And here’s the kicker: If you’re not using analytics software to track these numbers, you’re probably leaving hundreds of thousands on the table.
In this guide, you’ll learn:
✅ The most important dental analytics to track.
✅ Why MRR, ARR & revenue per patient are the ONLY numbers that matter.
✅ How BoomCloud™ helps practices scale membership programs & boost recurring revenue.
Let’s go.
How One Dentist Used Analytics to 10X Revenue
Meet Dr. Tyler Simmons.
He was:
❌ Obsessing over new patient counts but ignoring profitability.
❌ Losing money every month to PPO write-offs.
❌ Constantly stressed about inconsistent cash flow.
Then, he made ONE SIMPLE CHANGE—he stopped focusing on production and started tracking MRR, ARR, and revenue per patient.
Fast forward 12 months:
He dropped 3 low-paying PPOs.
His practice added $50,000/month in predictable recurring revenue.
Case acceptance skyrocketed (because patients had a simple way to pay).
That’s the power of tracking the right numbers & launching a membership plan.
The Most Important Dental Analytics to Track & How to Use Them
1. Monthly Recurring Revenue (MRR) – The Secret to Predictable Income
RULE #1: If you don’t have MRR, you don’t have financial stability.
What is MRR?
✅ MRR = The revenue you generate every month from memberships or subscriptions.
✅ Example: 500 patients paying $30/month for your membership plan = $15,000 MRR.
Why It Matters:
✔️ Predictable revenue = No more “slow months.”
✔️ Increases financial stability, making growth easier.
✔️ Membership revenue is NOT dependent on insurance payments.
How to Improve It:
✅ Launch a membership plan (if you don’t have one, start now).
✅ Market it consistently to uninsured patients.
✅ Use BoomCloud™ to automate billing & renewals.
Want to automate your membership plan & grow MRR? Check out BoomCloud™
2. Annual Recurring Revenue (ARR) – The Ultimate Wealth Builder
RULE #2: If you’re not tracking ARR, you’re leaving money on the table.
What is ARR?
✅ ARR = The total annual revenue generated from memberships & recurring services.
✅ Example: $15,000 MRR x 12 months = $180,000 ARR.
Why It Matters:
✔️ ARR shows long-term financial health.
✔️ Helps you predict cash flow & expansion opportunities.
✔️ Membership ARR is highly profitable compared to insurance revenue.
How to Improve It:
✅ Increase membership pricing annually.
✅ Add more patients to your membership program.
✅ Offer premium membership tiers with extra perks.
Want to scale ARR? Check out BoomCloud™
3. Revenue Per Patient – The Number That Actually Matters
RULE #3: Not all patients are created equal.
What is Revenue Per Patient?
✅ Total Revenue / Number of Active Patients = Revenue Per Patient
✅ Example: $1,000,000 revenue / 2,000 patients = $500 per patient.
Why It Matters:
✔️ Higher revenue per patient = A more profitable practice.
✔️ PPO patients bring in LESS revenue per visit.
✔️ Membership patients spend 2X-4X more than insurance patients.
How to Improve It:
✅ Track PPO vs. Fee-for-Service revenue per patient.
✅ Upsell premium services like whitening or high-end eyewear.
✅ Use a membership plan to increase loyalty & case acceptance.
Want to boost revenue per patient? Check out BoomCloud™
4. Case Acceptance Rate – The Key to Higher Revenue
RULE #4: If patients aren’t saying YES to treatment, you have a problem.
What is Case Acceptance Rate?
✅ Total Treatment Accepted / Total Treatment Presented = Case Acceptance %
✅ Example: You present $100,000 worth of treatment, and patients accept $60,000 → Case Acceptance Rate = 60%.
Why It Matters:
✔️ Low case acceptance = Lost revenue & untreated patients.
✔️ Patients with membership plans say YES 2X more often.
How to Improve It:
✅ Use financing options & memberships to reduce sticker shock.
✅ Train staff on sales techniques & patient education.
✅ Offer same-day dentistry & convenient scheduling.
Want to increase case acceptance? Check out BoomCloud™
Final Thoughts: Stop Guessing—Start Tracking the RIGHT Dental Analytics
The biggest mistake practices make? Tracking the WRONG numbers instead of BUILDING RECURRING REVENUE.
Step 1: Track MRR, ARR, Revenue Per Patient & PPO Write-Offs.
Step 2: Offer a membership plan to increase case acceptance & retention.
Step 3: Use BoomCloud™ to automate memberships & scale revenue.
More patients. More revenue. Less stress.
Ready to build a membership plan that scales? Check out BoomCloud™
