You Can’t Fix What You Don’t Measure—Let’s Talk Numbers That Actually Matter
Most dentists track the WRONG numbers. Let’s talk about Practice Analytics
You obsess over new patient counts… but ignore case acceptance rates.
You check production reports… but don’t track write-offs.
You bill insurance… but don’t measure how much PPOs are stealing from you.
Reality check: If you’re not tracking MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and revenue per patient, you’re flying blind.
✅ The average dental practice writes off $35,000+ per month in PPO discounts.
✅ Membership patients spend 2X-4X more than insurance-based patients.
✅ Optimizing revenue per patient is the #1 way to scale a practice profitably.
And here’s the kicker: If you’re not offering a membership plan, you’re leaving THOUSANDS on the table.
In this guide, you’ll learn:
✅ How to use practice analytics to stop losing money.
✅ Why MRR, ARR & revenue per patient are the only numbers that matter.
✅ How BoomCloud™ helps practices generate predictable revenue & happier patients.
Let’s go.
Story: How One Dentist Used Practice Analytics to 10X Revenue
Meet Dr. Nathan Reynolds.
He was:
❌ Obsessing over new patient counts but ignoring profitability.
❌ Losing money every month to PPO write-offs.
❌ Constantly stressed about inconsistent cash flow.
Then, he made ONE SIMPLE CHANGE—he stopped focusing on production and started tracking MRR, ARR, and revenue per patient.
Fast forward 12 months:
He dropped 3 low-paying PPOs.
His practice added $50,000/month in predictable recurring revenue.
Case acceptance skyrocketed (because patients had a simple way to pay).
That’s the power of tracking the right numbers & launching a membership plan.
The 3 Key Metrics Every Dentist Should Track (But Probably Isn’t)
1. MRR (Monthly Recurring Revenue) – The Secret to Predictable Income
RULE #1: If you don’t have MRR, you don’t have financial stability.
What is MRR?
✅ MRR = The revenue you generate every month from subscriptions or memberships.
✅ Example: 500 patients paying $30/month for your membership plan = $15,000 MRR.
✅ Why It Matters: Predictable income = No more “slow months” or cash flow rollercoasters.
Why This Works:
✔️ You no longer rely on insurance payments.
✔️ Your revenue is stable, no matter how many new patients you get.
✔️ Your practice becomes more valuable (great for selling or expanding).
Want to automate your membership plan & grow MRR? Check out BoomCloud™
2. ARR (Annual Recurring Revenue) – The Ultimate Wealth Builder
RULE #2: If you’re not tracking ARR, you’re leaving money on the table.
What is ARR?
✅ ARR = The total annual revenue generated from memberships & recurring services.
✅ Example: $15,000 MRR x 12 months = $180,000 ARR.
✅ Why It Matters: ARR helps you predict growth, expand, and make smart hiring decisions.
Why This Works:
✔️ A strong ARR makes your practice more profitable.
✔️ It allows you to invest in marketing & better patient experiences.
✔️ You can scale without adding more insurance headaches.
Want to build a practice with a six-figure ARR? Check out BoomCloud™
3. Revenue Per Patient – The Number That Actually Matters
RULE #3: Not all patients are created equal.
What is Revenue Per Patient?
✅ Total Revenue / Number of Active Patients = Revenue Per Patient
✅ Example: $1,000,000 revenue / 2,000 patients = $500 per patient.
✅ Why It Matters: More high-value patients = Higher profits WITHOUT seeing more people.
Why This Works:
✔️ PPO patients bring in LESS revenue per visit.
✔️ Membership patients spend 2X-4X more than insurance patients.
✔️ Focusing on quality > quantity = Less burnout, more profit.
Want to increase revenue per patient & stop depending on PPOs? Check out BoomCloud™
How to Use Practice Analytics to Drop PPOs & Scale Revenue
STEP 1: Analyze Your PPO Write-Offs
How much are you losing every month?
If you’re writing off $30K+ monthly, it’s time for a change.
STEP 2: Calculate Your MRR, ARR & Revenue Per Patient
Track how much revenue comes from memberships & fee-for-service.
Compare membership patients vs. insurance patients.
STEP 3: Launch a Membership Plan to Increase Recurring Revenue
Offer a $30-$50/month membership to uninsured patients.
Provide free cleanings, exams & discounts on major treatments.
STEP 4: Market Your Membership Plan Like Crazy
✅ Run Facebook & Instagram ads targeting uninsured patients.
✅ Use SEO & Google PPC to rank for “No Insurance Dentist Near Me.”
✅ Leverage email marketing to convert existing patients.
STEP 5: Use BoomCloud™ to Automate & Scale Memberships
Track revenue, manage renewals & optimize pricing.
Easily integrate memberships into your patient flow.
Want to launch a membership plan & scale predictable revenue? Check out BoomCloud™
How BoomCloud™ Helped One Practice Scale to $500K in Recurring Revenue
Dr. Simmons stopped relying on insurance patients and started offering a membership plan.
What He Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used social media & SEO to attract high-value patients.
✔️ Implemented AI booking & same-day treatment for convenience.
Results in 12 Months:
1,800 patients joined the membership program.
MRR hit $42,000/month.
ARR surpassed $504,000/year.
Now, Dr. Simmons has predictable revenue, loyal patients, and NO PPO headaches.
Want the same results? Check out BoomCloud™
Key Practice Metrics & How to Track Them
Here’s a list of the most important metrics for dental & optometry practices, along with how to track them and what they tell you about your business.
1. Production vs. Collections
What it is:
- Production = Total amount billed for services.
- Collections = Total amount actually received from patients & insurance.
Why It Matters:
✔️ If your collections are significantly lower than production, you’re losing money somewhere.
✔️ PPO write-offs, unpaid patient balances, and slow insurance payments all affect collections.
How to Improve It:
✅ Track collections by payer (PPO vs. Fee-for-Service).
✅ Offer a membership plan to increase direct-pay collections.
✅ Use BoomCloud™ to track & automate membership revenue.
2. Monthly Recurring Revenue (MRR)
What it is:
- MRR = The revenue you generate every month from memberships or subscriptions.
- Example: 500 patients paying $30/month for your membership plan = $15,000 MRR.
Why It Matters:
✔️ Predictable revenue = No more “slow months.”
✔️ Increases financial stability, making growth easier.
✔️ Membership revenue is NOT dependent on insurance payments.
How to Improve It:
✅ Launch a membership plan (if you don’t have one, start now).
✅ Market it consistently to uninsured patients.
✅ Use BoomCloud™ to automate billing & renewals.
Want to automate your membership plan & grow MRR? Check out BoomCloud™
3. Annual Recurring Revenue (ARR)
What it is:
- ARR = The total annual revenue generated from memberships & recurring services.
- Example: $15,000 MRR x 12 months = $180,000 ARR.
Why It Matters:
✔️ ARR shows long-term financial health.
✔️ Helps you predict cash flow & expansion opportunities.
✔️ Membership ARR is highly profitable compared to insurance revenue.
How to Improve It:
✅ Increase membership pricing annually.
✅ Add more patients to your membership program.
✅ Offer premium membership tiers with extra perks.
Want to scale ARR? Check out BoomCloud™
4. Revenue Per Patient | Practice Analytics
What it is:
- Total Revenue / Number of Active Patients = Revenue Per Patient
- Example: $1,000,000 revenue / 2,000 patients = $500 per patient.
Why It Matters:
✔️ Higher revenue per patient = A more profitable practice.
✔️ PPO patients bring in LESS revenue per visit.
✔️ Membership patients spend 2X-4X more than insurance patients.
How to Improve It:
✅ Track PPO vs. Fee-for-Service revenue per patient.
✅ Upsell premium services like whitening or high-end eyewear.
✅ Use a membership plan to increase loyalty & case acceptance.
Want to boost revenue per patient? Check out BoomCloud™
5. Case Acceptance Rate | Practice Analytics
What it is:
- The percentage of recommended treatments that patients accept.
- Example: You present $100,000 worth of treatment, and patients accept $60,000 → Case Acceptance Rate = 60%.
Why It Matters:
✔️ Low case acceptance = Lost revenue & untreated patients.
✔️ Patients with membership plans say YES 2X more often.
How to Improve It:
✅ Use financing options & memberships to reduce sticker shock.
✅ Train staff on sales techniques & patient education.
✅ Offer same-day dentistry & convenient scheduling.
Want to increase case acceptance? Check out BoomCloud™
6. PPO Write-Offs (aka The Silent Killer)
What it is:
- The amount of money you “lose” due to PPO fee adjustments.
- Example: You bill $1,000 for a crown, PPO pays $600 → You “write off” $400.
Why It Matters:
✔️ PPO write-offs are the biggest source of lost revenue.
✔️ If you’re writing off $30K+/month, you need a new strategy.
How to Improve It:
✅ Track PPO write-offs by procedure (see which codes are costing you).
✅ Drop low-paying PPOs & replace them with a membership plan.
✅ Use BoomCloud™ to shift patients from PPOs to direct-pay memberships.
Want to eliminate PPO write-offs? Check out BoomCloud™
7. Patient Retention Rate | Practice Analytics
What it is:
- The percentage of patients who return for regular care.
- Example: If you had 1,000 patients last year and 800 came back → Retention Rate = 80%.
Why It Matters:
✔️ A high retention rate means stable revenue.
✔️ It’s cheaper to keep a patient than acquire a new one.
✔️ Membership patients are more loyal than PPO patients.
How to Improve It:
✅ Offer a membership plan for long-term retention.
✅ Automate recalls & appointment reminders.
✅ Engage patients via email & social media.
Want to improve retention? Check out BoomCloud™
Final Thoughts: Stop Guessing—Start Tracking the RIGHT Metrics
The biggest mistake practices make? Tracking the WRONG numbers instead of BUILDING RECURRING REVENUE.
Step 1: Track MRR, ARR, Revenue Per Patient & PPO Write-Offs.
Step 2: Offer a membership plan to increase case acceptance & retention.
Step 3: Use BoomCloud™ to automate memberships & scale revenue.
More patients. More revenue. Less stress.
Ready to build a membership plan that scales? Check out BoomCloud™
Final Thoughts: Stop Playing the PPO Game & Take Control of Your Practice
The biggest mistake dentists make? Tracking the WRONG numbers instead of BUILDING RECURRING REVENUE.
Step 1: Track MRR, ARR & Revenue Per Patient.
Step 2: Offer a membership plan to reduce insurance reliance.
Step 3: Use BoomCloud™ to automate memberships & grow predictable revenue.
More patients. More revenue. Less stress.
Ready to build a membership plan that scales? Check out BoomCloud™
