Tired of Random Marketing That Doesn’t Work? It’s Time to Build a Real System
Let’s face it—most dental offices don’t have a patient acquisition system…
They have a hope strategy.
“Let’s boost a post and hope for calls.”
“Maybe that billboard will work this time.”
“We’ll just discount a cleaning and pray someone books.”
Reality check: That’s not a marketing strategy—that’s throwing spaghetti at the wall while blindfolded.
✅ You need a step-by-step, repeatable system that turns clicks into booked appointments.
✅ You need PPC + SEO + retargeting + a membership plan.
✅ You need BoomCloud™ to track MRR, ARR, and revenue per patient.
And you need this article. Because it’s about to change the way you think about marketing. Forever.
How One Dentist Built a Patient Acquisition Machine That Prints Money
Meet Dr. Freeman.
He was:
❌ Running random Facebook ads with no strategy.
❌ Chasing PPO patients who no-showed their appointments.
❌ Bleeding money from inconsistent new patient volume.
Then he decided to stop guessing and build a real patient acquisition system.
Fast forward 12 months:
1,000+ new patients
1,600 members on his in-house plan
$58,000/month in MRR
$696,000 ARR
And the kicker? Those membership patients spend 3X more than his old PPO patients ever did.
How to Build a Scalable Patient Acquisition System (That Doesn’t Suck)
Step 1: Start With the Right Offer – Your Membership Plan
RULE #1: If your offer is weak, nothing else matters.
What is the best patient acquisition offer?
✅ An in-house dental membership plan.
✅ Something like: “Get 2 cleanings, exams, and X-rays for $35/month—no insurance needed!”
✅ Better than $99 cleanings, because it creates recurring revenue AND loyalty.
Why This Works:
✔️ Eliminates the #1 objection (cost).
✔️ Builds monthly recurring revenue (MRR).
✔️ Boosts revenue per patient 2X–4X.
BoomCloud™ helps automate the entire membership system. Check it out here
Step 2: Use PPC Ads to Generate Immediate Leads
Your Google Ads Campaign Should Look Like This:
✅ Target Keywords:
- “Affordable dentist no insurance”
- “Teeth cleaning near me”
- “Best cosmetic dentist in [City]”
✅ Ad Copy Example:
Headline: “No Insurance? Join Our Smile Club for $35/Month”
Description: “Includes cleanings, exams, X-rays & discounts. No claims, no hassle. Book online now.”
✅ Landing Page Funnel:
- Ad → Lead capture page → Upsell to membership → Book appointment
Why This Works:
✔️ Patients are ALREADY searching for these solutions.
✔️ Your offer stands out like a beacon in a sea of PPO BS.
✔️ PPC is instant traffic to your patient acquisition funnel.
Step 3: Build Organic SEO That Scales Your Reach Long-Term
Your SEO Strategy Should Include:
✅ A blog (yep, even for dentists)
✅ Landing pages for each service + membership plan
✅ Google My Business optimized with reviews & photos
Top SEO Blog Topics That Drive Leads:
“How to Get Dental Work Without Insurance”
“Best Membership Dental Plans in [City]”
“Smile Makeovers That Won’t Break the Bank”
Why This Works:
✔️ SEO generates FREE traffic month after month
✔️ Patients trust the practices that educate them
✔️ Membership content = perfect for converting info-seekers
BoomCloud™ can be featured in your content with direct sign-up links.
Step 4: Retarget Every Click That Doesn’t Convert (Yet)
RULE #2: Only 2% of people convert on their first visit. The rest need follow-up.
Retargeting Ad Examples:
✅ “Still thinking about it? Our $35/month plan ends soon!”
✅ “Save $250 on your next visit—Join Our Smile Club Today!”
✅ “Let’s turn that smile dream into a reality.”
Why This Works:
✔️ Keeps your brand top-of-mind
✔️ Converts cold traffic into warm leads
✔️ Low-cost, high-return ad strategy
Use BoomCloud™ metrics to retarget based on plan interest.
Step 5: Optimize Revenue Per Patient With Data
Track these metrics religiously:
✅ MRR (Monthly Recurring Revenue)
✅ ARR (Annual Recurring Revenue)
✅ Revenue per Patient
Why It Matters:
✔️ Membership patients stay longer, spend more
✔️ You know exactly how profitable your patient acquisition system is
✔️ No more guessing or “gut-feel” growth
BoomCloud™ has all of this built-in. Real dashboards. Real data. Real growth. Start tracking smarter
Why a Membership Plan Isn’t Just a Service—It’s a SYSTEM
Dr. Freeman used to dread his numbers.
He didn’t know what was working, what wasn’t, or how to fix it.
Then he launched a membership plan with BoomCloud™.
✅ His offer was clear.
✅ His ads converted.
✅ His SEO actually generated leads.
✅ His membership created loyal, high-value patients.
Now?
$58,000 MRR
$696,000 ARR
Revenue per patient over $1,500
He stopped running a practice and started running a business.
Final Thoughts: A Real Patient Acquisition System = Predictable Growth
The biggest mistake most dentists make? Treating marketing like a one-off campaign instead of building a system.
✅ Start with an irresistible membership offer
✅ Fuel it with PPC, SEO & retargeting
✅ Automate billing, upsells & tracking with BoomCloud™
✅ Watch your MRR and ARR grow like clockwork
Marketing isn’t magic. It’s math + momentum.
Ready to build a patient acquisition system that prints revenue? Start with BoomCloud™
