Stop Wasting Ads: Online Dental Marketing That Pays

July 09, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?


“Online dental marketing is dead… unless you stop playing the insurance game.”

Yep, I said it. All those Facebook ads, Google clicks, SEO hacks — they mean nothing if your revenue model is broken. You don’t need more leads, doc.
You need better revenue per patient. You need loyalty. You need recurring revenue.

And the best-kept secret in online dental marketing today?
A powerful, automated membership program — and one badass software to build it: BoomCloud™.
Let’s talk about how to use it to transform your practice and turn clicks into predictable MRR.


STORY: How Most Dentists Burn $$$ on Marketing and Still Lose

Let’s paint a familiar picture:

You drop $2,000/month on ads.
You get 75 leads.
Your team reaches 30 of them.
12 book.
7 show up.
3 accept treatment.
And 2 disappear forever.

Now repeat. Every month. Burn cash. Get ghosted. Start over.

This is where most dental practices live — the “Hamster Wheel of Hustle.”
But what if every patient you acquired became a recurring revenue asset?
What if they stuck around for 3… 5… even 10 years?

Welcome to the membership model — the most underutilized, underhyped online dental marketing strategy in the game.


Online Dental Marketing Is About MRR, Not Just Clicks

Let me drop some truth: You don’t have a new patient problem.
You have a revenue per patient problem.

Think about it: The average dental patient under PPOs is worth $500–$700/year tops.
But a patient on a BoomCloud™-powered membership plan?

$40/month x 12 = $480 in recurring revenue
+ 2X to 4X more in accepted treatment
= $1,500–$2,800+ per patient annually

Boom. That’s the kind of ROI that makes your marketing actually matter.


CASE STUDY: Dr. Ramirez Builds a 6-Figure Recurring Revenue Machine

Dr. Ramirez runs a mid-size practice in Denver.
Like many, he was bleeding cash on ads and watching patients disappear after cleanings. So, he flipped the script and launched a BoomCloud™ membership plan:

Plan: $39/month = 2 cleanings, 2 exams, X-rays + 20% off treatment
In 12 months:

  • 1,200+ members signed up

  • Monthly Recurring Revenue = $46,800/month

  • Annual Recurring Revenue (ARR) = $561,600

  • Treatment acceptance jumped 3.5X

  • Hygiene booked out 5 months in advance

He now invests LESS in ads — but every new patient acquired becomes a profit compounder.


Why Membership > Traditional Online Dental Marketing

Here’s the data dentists can’t ignore:

  • Patients on a membership plan are 3X more likely to return

  • Treatment acceptance jumps 2X to 4X

  • Patients stay an average of 3–5 years longer

  • Predictable MRR makes hiring, scaling, and planning easier

  • Practices with 1,000 members can generate $30–$50K/month in recurring revenue

All of this without fighting for insurance reimbursements.
No pre-approvals. No waiting periods. No claim denials. Just happy patients and healthy revenue.


How to Use Membership to Supercharge Your Marketing

You’re spending money to get attention — ads, SEO, content, email, whatever.
Now imagine plugging those leads into a system that generates recurring cash.

Here’s How to Do It:

  1. Create a compelling offer (BoomCloud™ makes it easy)

  2. Promote it on your site, landing pages, & emails

  3. Run Facebook/Google ads focused on VALUE, not discounts

  4. Get patients to subscribe, not just book

  5. Automate renewals + billing

  6. Watch your MRR snowball

Think of it like Netflix for your practice — patients subscribe to YOU.


BoomCloud™ – The Marketing Engine That Keeps Paying You

BoomCloud™ isn’t just software — it’s a cash flow machine that turns one-time patients into long-term subscribers.

With BoomCloud™, you get:

  • Custom-branded membership platform

  • Automated billing, renewals, compliance

  • Legal templates (so your butt’s covered)

  • Member growth dashboards

  • Internal team training + marketing templates

  • Seamless integration with most dental software

Online dental marketing + BoomCloud™ = Profit Engine


Growth Tip: Stack BoomCloud™ With Your Existing Marketing

✅ Run “no insurance? no problem” ads
✅ Promote your plan in email newsletters
✅ Offer affiliate bonuses for referrals
✅ Include QR codes in your office + postcards
✅ Record patient testimonials about the plan
✅ Show the value, not just the price


BONUS: Sample Ad Copy That Converts

“Don’t have dental insurance? You don’t need it.
Join our in-house membership plan for just $39/mo — includes cleanings, exams & more.
No paperwork. No surprise bills. Just healthy smiles .
Learn more now.”

^^ Use that in your ads, landing pages, social posts.
Track conversions. Watch the magic happen.


TL;DR: Stop Selling Single Appointments. Start Building Monthly Revenue.

Online dental marketing should NEVER be just about lead gen. It should be about:

✅ Creating recurring cash flow (MRR)
✅ Increasing revenue per patient
✅ Retaining patients for YEARS, not months
✅ Making your ads pay off long-term
✅ Giving uninsured patients an irresistible option

And BoomCloud™ is the rocket fuel to make it happen.


READY TO SCALE SMARTER, NOT HARDER?

Here’s what you do next:

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator