Running a multi-location dental practice is like juggling flaming torches while riding a unicycle—it’s exciting, impressive, but also a lot. You’ve got multiple offices to manage, teams to motivate, and patients to attract and retain. So how do you maximize revenue across all your locations without losing your mind?
Here’s the deal: The fastest way to scale revenue is with a patient membership plan. It’s predictable, scalable, and turns casual patients into loyal VIPs who spend more and stick around. With the help of tools like BoomCloud™, you can build and grow a membership plan that works across all your locations while targeting your Ideal Patient Profiles (IPPs)—uninsured patients who commit with their wallets.
Ready to level up your multi-location practice? Let’s break it down, with an epic case study to show just how big this can get.
Why Membership Patients Are the Holy Grail for Multi-Location Practices
Let’s get straight to the point: Membership patients are the ideal patients for your practice. Why?
- They Spend More: Membership patients spend 4.2x more annually than PPO patients.
- They’re Loyal: They commit to your practice with their wallets.
- They’re Low Maintenance: No insurance headaches, write-offs, or tedious collections.
- They Generate Recurring Revenue: Build predictable Monthly Recurring Revenue (MRR) and say goodbye to seasonal slumps.
If you’re managing multiple locations, these benefits aren’t just nice to have—they’re a game-changer.
Targeting Your Ideal Patients
Step 1: Tap Into Existing Uninsured and Inactive Patients
You already have a goldmine of potential members sitting in your patient database:
- Uninsured Patients: They’re searching for affordable, transparent care without the stress of traditional insurance.
- Inactive Patients: They haven’t visited in a while because they’ve fallen off the dental care wagon—or they assume it’s too expensive.
Reach out to these groups with targeted campaigns, educate them on the savings and perks of your membership plan, and watch the sign-ups roll in.
Step 2: Educate Patients About Membership Benefits
Here’s where the magic happens—education. Most patients don’t even realize a membership plan is an option, so it’s your job to spread the word.
How to Educate Patients:
- Text/SMS Campaigns: BoomCloud™ makes it easy to send personalized messages directly to patients’ phones.
- Emails: Highlight the savings, perks, and simplicity of your membership plan.
- In-Person Conversations: Train your front desk and hygienists to pitch the plan during appointments.
Step 3: Use a Marketing Agency to Attract New Uninsured Patients
If you really want to scale your membership plan, partner with a marketing agency. Experts like SMC National or Golden Proportions Marketing can help you run:
- Google Ads targeting uninsured patients searching for affordable dental care.
- Social Media Campaigns showcasing the value of your membership plan.
- Landing Pages optimized for easy sign-ups.
The BoomCloud™ Advantage for Multi-Location Practices
Scaling a membership plan across multiple locations might sound daunting, but that’s where BoomCloud™ comes in. It’s the ultimate tool for creating, managing, and growing patient membership plans.
What BoomCloud™ Does:
- Customizable Plans: Tailor membership options for each location or create a universal plan across all offices.
- Automated Billing: No more chasing payments—BoomCloud™ handles it all.
- Online Enrollment: Patients can sign up anytime through your website.
- Metrics Dashboard: Track MRR, ARR, and member growth for each location in real-time.
- Patient Communication: Use SMS and email tools to stay connected with members.
BoomCloud™ doesn’t just simplify the process—it supercharges your ability to scale, so you can focus on what you do best: delivering amazing patient care.
Case Study: 7 to 7 Dental’s Million-Dollar Membership Plan
Let’s talk about a real success story: 7 to 7 Dental, a multi-location practice that scaled its membership program to over $1 million in annual revenue.
The Numbers:
- Members: 2,500+ patients.
- Monthly Fee: $35/month.
- MRR: $87,500/month.
- ARR: Over $1 million annually.
- Additional Spend: Membership patients spent an extra $1,200/year on average, compared to $400 for PPO patients.
How They Did It:
- Targeted Outreach: They used BoomCloud™ to send SMS campaigns to uninsured and inactive patients.
- Marketing Push: Partnered with a marketing agency to run Google and Facebook ads.
- In-Person Education: Staff at each location pitched the membership plan during appointments.
- Seamless Management: BoomCloud™ handled billing, sign-ups, and metrics tracking for all locations.
The result? A thriving membership program that generated predictable revenue, reduced dependence on PPOs, and boosted overall profitability.
The Business Case for Membership Patients
Let’s break down the financial impact:
PPO Patients:
- Spend an average of $500/year.
- Case acceptance hovers around 30%, thanks to insurance limitations.
- High admin costs for claims and collections.
Membership Patients:
- Spend an average of $2,150/year.
- Case acceptance jumps to 40% because they see the value in their membership.
- Zero write-offs, claims, or insurance headaches.
In short, spending money to acquire membership patients is one of the most profitable moves your practice can make.
Final Thoughts: Scale Smarter, Not Harder
If you want to maximize revenue across your multi-location dental practice, the path is clear:
- Launch a Patient Membership Plan: Use BoomCloud™ to create and scale your program.
- Target Ideal Patients: Reach out to uninsured and inactive patients with personalized campaigns.
- Invest in Marketing: Partner with a marketing agency to attract new patients who value affordable, predictable care.
Membership patients aren’t just valuable—they’re transformational. They spend more, commit to your practice, and make your revenue predictable and scalable.
Ready to take your multi-location practice to the next level? Get started with BoomCloud™ today, and turn your membership program into a revenue machine that works for every office you own. ⚡️
