How to Hire a Dental Office Manager That Doesn’t Burn Out or Burn You

April 16, 2025
Written by: Jordon Comstock

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Your Dental Office Manager Is Either a Revenue Generator—or a Bottleneck

Real talk?
Your dental office manager is the backbone of your practice.
They handle scheduling, insurance, billing, patient relationships, and putting out fires before they reach your op.

But if they’re not: ❌ Aligned with your business goals
❌ Trained on patient loyalty and membership growth
❌ Fluent in metrics like MRR, ARR, and case acceptance

Then you’ve got a glorified receptionist with a title.

If you’re asking, “How do I hire a dental office manager who actually helps me scale?” — this guide is your playbook.


Story: How Dr. Avery Tripled Profitability by Hiring (and Training) the Right Manager

Dr. Avery was drowning in chaos.
Her team was reactive.
Her PPOs were a nightmare.
Her front desk manager was nice… but ineffective.

So she flipped the script: ✅ Created a systemized onboarding process
✅ Trained her new manager on BoomCloud™, recurring revenue metrics, and patient loyalty
✅ Empowered them to SELL the membership plan like a boss

Results after 8 months:

  • 950 members enrolled

  • MRR = $31,000/month

  • ARR = $372,000

  • Case acceptance jumped 42%

  • Front office culture =


 How to Hire a Dental Office Manager Who Builds, Not Breaks

Let’s break down the “who,” “what,” and “how” of this hiring process:


✅ Step 1: Look for Leaders, Not “Admins”

You’re not hiring a receptionist—you’re hiring a COO in scrubs.

Top qualities to look for:

  • ✅ Leadership and delegation

  • ✅ Data-driven mindset

  • ✅ Experience with dental billing + software

  • ✅ Great at communicating value (aka, can sell your membership plan)

  • ✅ Familiar with PPOs, but not in love with them

Bonus: Ask them about experience growing or managing a membership program.


✅ Step 2: Use a Real Interview Process (With Real Questions)

Ask questions that uncover how they think under pressure and manage growth:

Sample Interview Questions:

  • “How would you handle a patient who’s hesitating about treatment cost?”

  • “What metrics would you track daily in this role?”

  • “Have you ever helped implement a new patient program or revenue strategy?”

✅ Ideal answer: “Yes, we built a membership plan and enrolled 500+ patients. It boosted our recurring revenue.”

Want help tracking those metrics? BoomCloudApps.com


✅ Step 3: Train Them to Sell and Manage Memberships

Don’t just hand them the keys—give them a roadmap.

What your dental office manager should master:

  • BoomCloud™ dashboard

  • MRR and ARR tracking

  • How to enroll patients in the membership program

  • How to explain benefits and close the deal

  • Handling cancellations and renewals

Why it matters: Membership patients spend 2X–4X more and are 3–5X more loyal.

BoomCloud™ makes this system automatic.


✅ Step 4: Give Them KPIs That Match Growth Goals

Set targets they can OWN:

KPIs to assign:

  • Memberships sold per month

  • MRR growth month-over-month

  • Revenue per patient (track by member vs. PPO)

  • Appointment fill rate

  • Patient retention rate

Your office manager should track this daily.
BoomCloud™ makes it easy.


From Front Desk Chaos to Recurring Revenue Machine

Dr. Avery didn’t just “hire better.”
She built a system.

Her manager knew: ✔️ The offer (membership plan)
✔️ The metrics (MRR, ARR, case acceptance)
✔️ The tools (BoomCloud™ and a CRM)

Now her team SELLS, RETAINS, and REPORTS on what matters—revenue and loyalty.


Final Thoughts: Hiring a Dental Office Manager = Hiring a Growth Partner

Want to grow your practice, boost loyalty, and ditch PPO headaches?

Here’s how: ✅ Hire for leadership and numbers
✅ Train on revenue-generating systems
✅ Empower with BoomCloud™
✅ Track everything: MRR, ARR, RPP, and membership growth

Your practice deserves more than chaos—it deserves predictability and profit.

Start with BoomCloudApps.com and hire a dental office manager who helps you scale

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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