Want to Own Multiple Dental Offices Without Losing Your Mind? Read This.
If you think running one dental office is chaotic, wait until you try scaling to two, three… or ten.
More locations = more problems if your systems suck.
You can’t copy-paste success without replicable offers and data-driven decisions.
Without recurring revenue, you’re just multiplying chaos.
Reality check: Group model dentistry isn’t just for DSOs and corporate sharks anymore. Smart, scrappy practice owners are scaling from solo to multi-location empires—IF they have the right systems in place.
✅ The group model allows you to own multiple practices without trading time for money.
✅ In-house membership plans are the #1 way to build loyalty and recurring revenue across multiple locations.
✅ BoomCloud™ helps you scale your plan with metrics like MRR, ARR, and revenue per patient.
And if your current operations feel like juggling chainsaws, this guide is your protective gear.
Let’s go.
How One Dentist Went From 1 to 6 Locations With Membership Revenue
Meet Dr. Hamilton.
He was:
❌ Overworked, underpaid, and suffocating under PPO write-offs.
❌ Trying to expand but stuck with poor patient retention and unreliable marketing.
❌ Tired of throwing spaghetti at the wall in every location.
Then he did something smart:
✅ Launched a scalable, in-house membership plan across all locations.
✅ Used BoomCloud™ to automate billing and track MRR per office.
✅ Built systems that ran without him at the center of every decision.
Fast forward 24 months:
6 thriving locations
$96,000 in MRR
$1.1M ARR in predictable, subscription-style revenue
He turned his group model into a REVENUE ENGINE—and so can you.
How to Build & Scale a Group Model Dentistry Business
Step 1: Start With the Core—In-House Membership Plans
RULE #1: If you don’t have a plan, you can’t scale.
Your Membership Plan Should Be:
✅ Standardized across every location
✅ Easy to enroll, with automated billing
✅ Branded (e.g., “Smile Club,” “BrightPlan,” “Healthy Mouth VIP”)
✅ Priced for profitability ($25–$50/month or $300–$500/year)
Why This Works:
✔️ Recurring revenue makes each location more profitable—even on “slow” months
✔️ Membership patients are 2X–4X more loyal & spend more
✔️ You can track growth by location using BoomCloud™ dashboards
BoomCloud™ is the only software that scales with multi-location membership plans. Start Here
Step 2: Streamline Marketing with Smart Campaigns
RULE #2: If your marketing doesn’t scale, it’s just noise.
Here’s Your Group Marketing System:
✅ Run geo-targeted Facebook/Instagram ads for each location
✅ Retarget website visitors with a “Join Our Smile Club” offer
✅ Use Google PPC to dominate local search for each office
✅ Offer the same high-converting CTA:
“No Insurance? Join Our Membership Plan & Save 30% on Dental Care!”
Why This Works:
✔️ You don’t reinvent the wheel for every location
✔️ Membership plans boost ad ROI and simplify cost objections
✔️ Every dollar spent is trackable back to MRR or new signups
BoomCloud™ integrates with landing pages, CRMs, and your marketing team’s goals.
Step 3: Standardize Operations Across All Locations
RULE #3: If you want to scale, you need SYSTEMS.
Use Practice Playbooks for:
✅ Membership sales scripting
✅ Membership plan FAQs for front desk staff
✅ Metrics tracking: new signups, cancellations, upgrades
✅ Monthly revenue reports per office
BoomCloud™ Analytics Dashboard Shows:
✔️ MRR by location
✔️ ARR growth month-over-month
✔️ Revenue per patient across all locations
✔️ Plan performance: who’s enrolling, renewing, canceling
Want your team selling like seasoned pros? Train them with BoomCloud™
Step 4: Optimize Revenue Per Patient
RULE #4: You don’t need more patients—you need better patients.
How to Increase Revenue Per Patient in the Group Model:
✅ Promote cosmetic and implant procedures with membership-based discounts
✅ Offer tiered plans that include whitening, ortho, perio maintenance
✅ Add membership perks (priority booking, family add-ons, etc.)
✅ Use BoomCloud™ data to see which procedures convert best per plan type
What Happens Next:
✔️ Your average revenue per patient goes from $500 to $1,200
✔️ Your hygiene schedule becomes your HIGHEST profit center
✔️ You reduce patient churn and increase lifetime value
Use BoomCloud™ to segment and upsell based on patient behavior and spend.
Why Membership Plans Scale Better Than PPO Contracts
When Dr. Hamilton tried expanding with PPOs, he realized every new location meant:
❌ New PPO contracts
❌ More write-offs
❌ Increased complexity
But with a unified membership system, each new location added:
✅ Predictable revenue (MRR/ARR)
✅ A marketing campaign that was already tested
✅ Patients who paid cash, stayed loyal, and referred friends
BoomCloud™ helped him manage and grow it all from one dashboard.
Group Dentistry Metrics That Matter (And That You Should Be Tracking)
✅ MRR (Monthly Recurring Revenue)
Formula: Members x Monthly Price
Example: 600 members x $40 = $24,000/month
✅ ARR (Annual Recurring Revenue)
Formula: MRR x 12
Example: $24,000 x 12 = $288,000/year
✅ Revenue Per Patient
Formula: Total Revenue / Total Active Patients
✅ BoomCloud™ users report 2X–4X higher spend per member vs. PPO patients
✅ Retention Rate (by plan + location)
Formula: Active Members at Year-End / Total Members at Start of Year
✅ Target 85%+ retention to keep ARR scaling
BoomCloud™ tracks all these metrics in one sleek, dentist-friendly dashboard. See the magic here
Final Thoughts: Group Model Dentistry Only Works If It Scales—Memberships Make That Possible
The biggest mistake group dental operators make? Scaling locations before scaling systems.
Start with one high-performing in-house membership plan
Use it as the backbone of your marketing, operations, and patient retention
Use BoomCloud™ to manage, automate, and SCALE the plan across all locations
It’s not just about growth—it’s about predictable, trackable, PROFITABLE growth.
Ready to scale your group model dentistry business the smart way? Start with BoomCloud™
