Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance.
Don’t just take my word for it—let’s talk about how Justin Coke and 7 to 7 Dental scaled their dental membership plan to over $1 million in ARR with the help of BoomCloud™.
The Building Blocks of a Winning Dental Membership Plan
Scaling a membership plan to seven figures doesn’t happen by accident. It takes strategy, execution, and the right tools. Here’s the blueprint:
1. Identify Your Ideal Customer Profile (ICP)
Who are your dream patients? For 7 to 7 Dental, it was patients who wanted flexibility and high-quality care without insurance hassles. Tailoring their plan to these patients was the first step.
2. Small Business Outreach
Justin and his team partnered with local businesses to offer group membership discounts, attracting employees who didn’t have dental insurance.
3. Digital Marketing
With tools like PPC Ads, SEO, and social media marketing, 7 to 7 Dental reached patients actively searching for affordable dental care.
4. Community Marketing
Justin didn’t stop at online efforts—he went local, sponsoring events and partnering with organizations to promote their membership plan.
How BoomCloud™ Powered 7 to 7 Dental’s Success
Justin started offering a membership plan back in 2009, but it wasn’t until 7 to 7 Dental teamed up with BoomCloud™ in 2021 that they unlocked the full potential of their program.
What BoomCloud™ Brought to the Table:
- Automation: BoomCloud™ made it easy to track, renew, and manage memberships.
- Flexibility: Patients could choose between monthly or annual plans, making membership more accessible.
- Insights: The team gained access to critical data, like how many members were active and when renewals were due.
The Results: A Million-Dollar Membership Plan
In just 18 months, 7 to 7 Dental achieved incredible results:
- Active Members: 2,200 patients.
- MRR (Monthly Recurring Revenue): $85,000.
- ARR (Annual Recurring Revenue): $1,020,000.
- Case Acceptance Rates: Increased by 50%.
Justin’s team now adds 150–200 new members monthly, with a balance of low-need and high-need patients.
Key Lessons from Justin’s Story
1. Offer Options
7 to 7 Dental introduced tiered membership plans—basic, mid-tier, and premium—catering to patients with varying needs and budgets.
2. Make Onboarding a Priority
Justin’s team personally welcomes every new member, ensuring they schedule their first appointment quickly. This approach keeps patients engaged and loyal.
3. Think Big with Marketing
From radio ads to Hulu commercials, 7 to 7 Dental uses a multi-channel approach to promote their membership plan.
Why Patients Love Membership Plans
For Patients:
- Affordable access to care without insurance hassles.
- Discounts on services like crowns and implants.
- Predictable monthly costs.
For Practices:
- Recurring revenue with MRR and ARR metrics.
- Improved patient retention and satisfaction.
- Higher case acceptance rates.
Tools to Scale Your Membership Plan
Here’s a toolkit for scaling your own membership plan:
1. BoomCloud™
The ultimate platform for creating, managing, and growing dental membership plans.
2. Weave
Simplifies communication with patients, making renewals and follow-ups seamless.
3. Meet Edgar
Automates your social media posts, keeping your practice top of mind for patients.
4. ChatGPT
Generates compelling marketing content, from email campaigns to blog posts, in minutes.
FAQs
How does BoomCloud™ help scale a membership plan?
BoomCloud™ automates renewals, tracks members, and provides insights that make scaling easier.
Why is MRR important for a dental practice?
MRR (Monthly Recurring Revenue) ensures predictable income, helping practices plan for growth.
Can small practices benefit from a membership plan?
Absolutely! Membership plans work for practices of all sizes, creating loyalty and financial stability.
What marketing channels work best for membership plans?
A mix of PPC ads, SEO, social media, and community outreach delivers the best results.
How quickly can I scale my membership plan with BoomCloud™?
Most practices see significant growth within 6–12 months.
Final Call to Action: Start Scaling with BoomCloud™
Ready to turn your membership plan into a million-dollar revenue stream? Take a page from Justin’s playbook and partner with BoomCloud™.
Click HERE to schedule your free demo and start growing your dental membership plan today.
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