Let’s Be Honest: Most Dental Marketing Is Weak
You’ve got a killer team, a beautiful practice, high-tech gear, and you’re still wondering:
“Where the hell are my loyal patients?”
You run new patient specials… they ghost.
You accept 10+ PPOs… and get paid like you’re a dental intern.
You post on Instagram… and your only like is from your hygienist.
Here’s the truth:
“If you don’t have a clear offer, a conversion funnel, and a retention system, you’re marketing on hope. And hope isn’t scalable.”
– Jordon Comstock, BoomCloud™ Founder & Recurring Revenue Evangelist
The Solution: Sell the Plan, Not the Procedure
You don’t need more discounts.
You don’t need more insurance patients.
You need a recurring-revenue-generating machine that makes people say:
“I’m in. Let’s stay connected.”
That’s what dental membership plan marketing is all about.
This isn’t about slapping a flyer on the wall and hoping someone bites. It’s about building a growth engine that works 24/7 — fueled by:
✅ Strategy
✅ Systems
✅ And one damn good offer
Let’s break it down.
What is Dental Membership Plan Marketing?
It’s not just “telling people” about your plan. It’s a system that:
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Attracts new patients
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Converts traffic into paying members
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Keeps them loyal
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Increases treatment acceptance
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Boosts your MRR and ARR
With the right marketing, your membership plan becomes your best offer, your retention tool, and your exit strategy all in one.
Why You NEED to Market Your Membership Plan
Here’s what BoomCloud™ users are seeing:
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Membership patients spend 2–4X more than insurance patients
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They show up more often
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They say “yes” to treatment
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They stay 3–5X longer
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They pay you monthly — no collections, no BS
Need I say more?
Case Study: Dr. Rachel’s Membership Marketing Funnel
Dr. Rachel had tried everything:
❌ Facebook ads for whitening
❌ Free exam offers
❌ Postcard mailers
Results? Meh.
Then she launched a $49/month BoomCloud™ membership plan and rebuilt her funnel:
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Created a landing page (BoomCloud™-powered)
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Added a pop-up to her site
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Posted video explainers on IG
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Ran a Google ad:
“No insurance? No problem. $49/month dental plan. Cleanings, exams, discounts. Join now.”
6 months later:
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411 members
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$20,139/month in MRR
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$241,668 ARR
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Treatment acceptance up 47%
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And she fired 6 PPOs
Now THAT is how you do dental membership plan marketing.
Epiphany: Patients Want Simplicity and Value — Not Coverage Confusion
Let’s face it: most patients hate insurance just as much as you do.
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High deductibles
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Mystery co-pays
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Annual maxes that haven’t changed since the ‘80s
What they really want is:
✅ Straightforward care
✅ Transparent pricing
✅ Something they can budget for
✅ Perks for loyalty
A well-marketed membership plan gives them exactly that.
The 6-Part Membership Plan Marketing Framework (That Actually Works)
Here’s the system Jordon (that’s me) uses with BoomCloud™ clients to build marketing machines that convert.
✅ 1. Build a Killer Offer
Your membership plan has to be:
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Clear
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Valuable
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Easy to say “yes” to
Best practices:
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$29–$59/month
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2 cleanings/year
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Exams + X-rays included
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10–20% off additional treatment
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Perks like whitening, free brush kit, or priority booking
Then name it. Brand it.
“The Smile Club” > “Bright Plan” > “Elite Dental Access”
BoomCloud™ gives you tools to launch this instantly.
✅ 2. Design a Landing Page That Sells
Forget general info. Your landing page should:
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Break down benefits
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Show price
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List savings
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Answer FAQs
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Feature testimonials
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Include a “Join Now” button that’s so obvious a caveman would click it
Pro tip: Use BoomCloud™ landing pages — built to convert and integrate with your billing system.
✅ 3. Add the Plan EVERYWHERE
No one can buy what they don’t know exists.
Put your membership plan on:
✅ Homepage banner
✅ Service pages
✅ Online booking flow
✅ Treatment plans
✅ Email footers
✅ Front desk displays
✅ New patient welcome kits
✅ Social media bios
No excuses. Plaster it.
✅ 4. Create Campaigns Around Your Plan
Don’t just post once. Run campaigns.
Campaign types:
Launch Campaign:
“Introducing our Smile Plan — $49/month. Say goodbye to insurance.”
Referral Campaign:
“Refer a friend and get a free whitening kit. They join. You win.”
Seasonal Campaign:
“Spring Smile Sale! Join now and get your first month FREE.”
Use email, text, social, Google Ads, and in-office signage to promote these campaigns.
✅ 5. Use Social Media (But Make It Convert)
Here’s how to market your plan on social like a pro:
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Reel: “Why I dumped my dental insurance and joined this plan instead.”
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Carousel: “5 Perks of Our $49/Month Dental Plan”
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Testimonial: “Before I joined, I skipped cleanings. Now I never miss.”
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Promo Post: “Join by Friday, get $25 off your first month.”
Don’t just post. Pitch.
✅ 6. Run Paid Ads to Your Funnel
Let’s talk traffic.
Facebook and Google Ads = fast leads. But only if you send them to the right page.
Use this ad copy:
“No Insurance? No Problem. Our Dental Membership Plan Covers Your Cleanings, Exams & More. Join Today.”
Target:
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Uninsured adults
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Families
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Self-employed
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Retired boomers
Track conversions in BoomCloud™ and double down on what works.
What’s MRR & ARR and Why You Should Obsess Over It
MRR = Monthly Recurring Revenue
ARR = Annual Recurring Revenue
These metrics make your practice predictable, valuable, and sellable.
Here’s what happens when your marketing clicks:
| Members | Monthly Fee | MRR | ARR |
|---|---|---|---|
| 100 | $49 | $4,900 | $58,800 |
| 300 | $49 | $14,700 | $176,400 |
| 500 | $49 | $24,500 | $294,000 |
That’s money hitting your account every month — before you pick up a scaler.
That’s how you grow without stress.
Tools to Supercharge Your Membership Plan Marketing
✅ BoomCloud™ – the #1 dental membership platform
✅ Canva – for pro-level social graphics
✅ Mailchimp or Klaviyo – email automation
✅ Meta Ads Manager – Facebook/IG targeting
✅ Google Ads – pay-per-click search campaigns
✅ Linktree or Taplink – direct traffic to one central offer
Common Mistakes to Avoid
❌ Confusing plans
❌ No clear call-to-action
❌ Offering discounts instead of value
❌ Not following up with leads
❌ Failing to train your team to promote the plan
Fix these, and your marketing ROI will shoot through the roof.
Final Thoughts: Want Loyal Patients and Predictable Growth? Market the Damn Plan.
You can keep:
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Fighting insurance
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Running last-minute promos
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Watching patients come and go like it’s a revolving door
OR…
You can market a real offer, build recurring revenue, and run a practice that grows with predictability, profit, and peace of mind.
“The membership plan isn’t just a product. It’s your business model.”
– Jordon Comstock
Ready to Build Your Membership Marketing Machine?
Book your BoomCloud™ demo now
Get a plug-and-play plan
Launch campaigns that convert
Scale your practice without burnout
Let’s go build something that pays you — monthly.
