Getting new patients through the door can feel like trying to floss with a noodle—challenging, to say the least. But don’t worry, you’re not alone. Every dental practice wants a steady stream of new patients while keeping the loyal ones happy.
Here’s the good news: with the right mix of referral programs, membership plans, SEO, and PPC, you can attract new patients AND turn them into long-term, loyal customers. Add BoomCloud™ to the mix, and you’ll make patient management as seamless as a perfectly fitted crown.
Let’s dive into the strategies that’ll make your practice the hottest ticket in town.
Why Dental Marketing Is the Key to New Patient Growth
The truth is, people don’t just stumble into dental practices—they search online, ask friends, or get lured by irresistible offers. That’s why you need to:
- Get Found: Be visible where potential patients are looking (hello, Google).
- Build Trust: Showcase why you’re the best choice.
- Encourage Loyalty: Turn new patients into lifetime members.
Proven Dental Marketing Strategies for New Patients
1. Referral Programs: Leverage Word-of-Mouth
Why It Works:
People trust recommendations from friends and family. Referral programs incentivize happy patients to spread the word.
How to Set It Up:
- Offer perks like free whitening, gift cards, or membership discounts for every referral.
- Include an easy-to-share link or QR code on your website and in-office materials.
Pro Tip:
Make it social! Ask patients to post about your practice on social media for extra rewards.
2. Membership Plans: The Ultimate Loyalty Builder
Membership plans aren’t just a marketing strategy—they’re a retention and revenue machine.
For Patients:
- Affordable care without the insurance headaches.
- Discounts on big-ticket treatments like implants or veneers.
For Practices:
- MRR (Monthly Recurring Revenue): Predictable income that stabilizes cash flow.
- Higher Case Acceptance: Patients are more likely to say “yes” when they see discounted prices.
- Loyalty: Members stick around and refer others.
How BoomCloud™ Helps:
- Simplifies membership management.
- Automates billing and renewals.
- Tracks key metrics like active members and ARR (Annual Recurring Revenue).
3. Digital Marketing: Be Where Your Patients Are
SEO: Get Found Online
Optimize your website with local keywords like “family dentist in [city]” or “dentist near me no insurance.”
PPC: Pay for Results
Run Google Ads targeting high-intent searches like:
- “Affordable teeth cleaning in [city].”
- “Emergency dentist open now.”
Social Media Marketing
Share patient success stories, promote referral programs, and run targeted ads to reach local patients.
4. Partner with Local Businesses
Small business outreach can help you tap into a new pool of patients. Offer group memberships as part of employee benefits. It’s a win-win for everyone involved!
5. Community Engagement: Be the Go-To Practice
Host events like free care days or sponsor local sports teams to build goodwill and attract patients. Include QR codes linking to your membership page on all promotional materials.
Real-World Success Stories: BoomCloud™ in Action
7 to 7 Dental: Scaling Memberships to $1M ARR
Justin Koch’s 7 to 7 Dental cracked the code for patient loyalty with BoomCloud™.
The Strategy:
- Promoted membership plans via PPC and SEO.
- Used BoomCloud™ to streamline sign-ups and billing.
The Results:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
- Case Acceptance: Increased by 50%.
Wood River Dental: Growing a Community-Driven Practice
Dr. John Smith at Wood River Dental used a mix of referral programs, memberships, and local outreach to grow his patient base.
The Strategy:
- Promoted group memberships to local businesses.
- Ran digital marketing campaigns highlighting membership benefits.
The Results:
- Active Members: 700 patients.
- MRR: $40,000.
- ARR: $480,000.
- Case Acceptance: Jumped 60%.
FAQs
What’s the best way to attract new dental patients?
Combine referral programs, membership plans, and digital marketing strategies like SEO and PPC to reach new patients and keep them loyal.
Why are membership plans so effective?
They provide predictable revenue, encourage loyalty, and simplify billing for both patients and practices.
How does BoomCloud™ help with marketing?
BoomCloud™ automates membership management, tracks revenue, and integrates seamlessly with your marketing campaigns.
Final Call to Action: Transform Your Marketing with BoomCloud™
Ready to implement these dental marketing new patients strategies and grow your practice? With BoomCloud™, you can attract patients, build loyalty, and scale your revenue effortlessly.
Click HERE to schedule your free demo and see how BoomCloud™ can revolutionize your dental marketing efforts today!
Inbound Links:
- How to Scale Membership Plans for Dentists
- Case Acceptance Tools
- 5 Productive Things to Do When on Hold with a PPO
Outbound Links:
