Dental Discount Club Domination: How to Ditch Insurance, Boost Loyalty, and 4X Your Revenue with BoomCloud™

May 18, 2025
Topics: Dental
Written by: Lisa Rasmussen

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Tired of Insurance Games and Losing Patients Over Price? Welcome to the Dental Discount Club Revolution

Imagine you walk into your favorite coffee shop. ☕ You don’t haggle over price, submit a claim, or pray to Blue Cross just to get a frappuccino.

You just PAY. And GO.

Now think about your dental practice. Shouldn’t it work the same way?

That’s the philosophy behind a Dental Discount Club—a modern membership model that skips insurance, reduces friction, and gives your patients Netflix-style access to their favorite dentist (a.k.a. YOU ).

Today, you’re going to learn:

  • Why dental discount clubs beat PPOs every day of the week

  • How to build one that prints MRR like clockwork

  • A real-life case study where BoomCloud™ helped a practice 3X its revenue in 12 months

Let’s dive in.


STORY: How One Practice Escaped Insurance Hell Using a Dental Discount Club

Meet Dr. Keisha from Austin, TX.

Three years ago, she was drowning in PPO write-offs. Staff morale was tanking. Patients delayed treatment over minor costs. And her collections? A slow-moving tragedy.

Then came BoomCloud™.

She launched her Smile Saver Club at $29/month:

  • 2 cleanings per year

  • Exams & X-rays included

  • 15% off all other treatments

By month 6, she had 389 members.
By year 1, she passed $10K/month in MRR.
By year 2, PPOs were gone, and her ARR was $180K from memberships alone.

Now she works less, earns more, and her patients are ride-or-die loyal.


What’s a Dental Discount Club and Why You Need One Yesterday

A dental discount club is your insurance-free answer to predictable revenue and patient loyalty.

✅ Patients pay monthly or annually
✅ They get essential care and treatment discounts
✅ You get recurring revenue with ZERO claims

With BoomCloud™, it’s easier than ever to launch one:

Build multiple plan types
Automate payments & renewals
Track MRR, churn, and patient usage
Print reports for tax or compliance in one click

This is not a new “marketing trick.” This is the business model of the future.

And your future should look like this:
Predictable cash flow
Loyal patients
‍♂️ Less stress, fewer cancellations, and no insurance drama


Why Membership Patients Spend 2X to 4X More

Here’s what most dentists never realize:

Insurance patients limit their care based on benefits. Membership patients focus on VALUE.

That mindset shift changes everything.

BoomCloud™ found that membership patients spend between 2–4X MORE annually than insurance patients.

Why?

  • They show up more often

  • They say “yes” to elective care

  • They don’t ask, “Will insurance cover this?”

Here’s the epiphany moment:
Stop focusing on how many patients you have
Start optimizing revenue per patient

That’s how you scale a modern, profitable, sustainable practice.


THE NUMBERS: Let’s Talk MRR, ARR & Profitability

MRR = Monthly Recurring Revenue
ARR = Annual Recurring Revenue

Let’s say your dental discount club is priced at $30/month.

Here’s what your growth could look like:

Members Monthly Fee MRR ARR
100 $30 $3,000 $36,000
500 $30 $15,000 $180,000
1,000 $35 $35,000 $420,000

No insurance claims. No rejections. Just every single month.

Pro tip: BoomCloud™ has a built-in calculator so you can forecast all of this on day one.


BENEFITS OF A DENTAL DISCOUNT CLUB WITH BOOMCLOUD™

Here’s what you unlock with BoomCloud™:

Launch Fast: Create a fully branded membership in < 1 week
Automation: Payments, emails, renewals—all on autopilot
Real-Time Insights: Know your growth, churn, and patient behavior instantly
Plan Variety: Pediatric, perio, cosmetic, whitening—all customizable
Compliance Ready: HIPAA, PCI, and best-in-class security

Let’s keep it real: most dentists are still stuck in 1995. You’ll be running a subscription business while they’re still faxing claims.


WHAT MAKES MEMBERSHIP PATIENTS SO FREAKIN’ LOYAL?

They feel like VIPs, because they ARE.

  • No surprise bills

  • Discounts on premium care

  • A sense of belonging to your tribe

And loyalty = longevity.

A 2023 BoomCloud™ report showed membership patients stayed with their practice 3x longer than insurance patients.

Longer relationships = higher revenue per patient.


COOL CLUB IDEAS TO LAUNCH IN YOUR PRACTICE

Cosmetic Club – Discounts on whitening, veneers, and aligners
Perio Maintenance Plan – For your scaling + root planing warriors
‍‍‍ Family Bundle – One price, whole squad covered
Pediatric Smiles Plan – Parents LOVE fixed costs
VIP Loyalty Club – Priority scheduling, birthday gifts, etc.

With BoomCloud™, you can test and launch new plans with no tech headaches.


REAL PRACTICE CASE STUDY: How a Small-Town Doc Made Big-Time Revenue

Dr. Ben in Iowa had a modest patient base—just under 1,200.

Insurance? Killing him.
Collections? Unpredictable.
Retention? Meh.

BoomCloud™ helped him create three membership plans:

  • Basic Care Club – $25/month

  • Premium Smiles – $39/month (includes whitening)

  • Perio Protect – $45/month

In just 10 months:

  • 542 members enrolled

  • $14,380 MRR

  • New patient referrals increased 63%

  • Employee turnover? ZERO.

He now works 3.5 days/week, runs a waitlist, and laughs when someone says “What about Delta Dental?”


FAQs

Is a dental discount club legal?
Yes! BoomCloud™ helps you stay compliant with dental board and HIPAA regulations. It’s not insurance—just a direct subscription model.

Will this replace insurance?
For many patients, yes. Some practices even go 100% fee-for-service after hitting their membership goals.

How long does it take to set up?
Most practices launch in under 14 days using BoomCloud™’s onboarding and templates.

Do I need a lot of patients to make it work?
Nope! Even 100 members can bring in $3K/month in pure recurring revenue.

Can I offer discounts on ALL services?
Yes. You control the terms, discounts, and treatments included.


CONCLUSION: The Dental Discount Club is the Future—Don’t Be the Last to the Party

Insurance isn’t just broken—it’s killing your growth.

Dental discount clubs powered by BoomCloud™ give you the tools, tech, and strategy to take back control and build your dream practice.

✅ Predictable cash flow
✅ Loyal, happy patients
✅ Zero insurance BS
✅ Real practice value (yes, even for exit planning!)

It’s not just a better way to do dentistry—it’s the smartest way.

Ready to build yours? Visit BoomCloudApps.com and book your demo today.

Let’s make your practice the Netflix of dentistry.


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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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