Chiropractic Social Media Marketing
Let’s call it out: Most chiropractic social media marketing is hot garbage.
You’ve seen it…
✅ A chiropractor cracking someone’s back on video.
✅ “Happy Spine Day” with a blurry photo of the front desk.
✅ Inspirational quotes slapped over stock photos.
Spoiler alert: that doesn’t convert. It entertains, sure—but it doesn’t pay your bills.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m going to show you how to use social media like a grown-up business owner:
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To generate leads
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Build trust
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Sell care
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And lock in recurring monthly revenue with membership plans
Let’s flip your feed into a funnel.
The Right Way to Do Chiropractic Social Media Marketing
Social media isn’t just a branding tool—it’s a revenue funnel. You’re not just creating content. You’re:
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Attracting cold traffic
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Retargeting warm leads
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Delivering a real offer
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Retaining long-term members
Here’s how to do it right…
Step 1: Define Your Ideal Patient (ICP)
Before you write a single caption, you need to know who you’re talking to.
Your Ideal Chiropractic Patient (ICP):
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Health-conscious (not just in pain)
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No or limited insurance
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Willing to pay monthly for wellness
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Open to recurring care
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Wants simplicity & affordability
You’re not marketing to everyone with a spine. You’re marketing to people who’ll commit.
Step 2: Cold Traffic Ads (Top of Funnel)
These are the people who’ve never heard of you, and frankly, don’t care yet.
Your mission? STOP the scroll.
Use Hook – Story – Offer to make them care.
HOOK (headline or first line)
“Still paying $80 per visit for chiropractic care? That’s adorable.”
STORY (caption)
“We created a $79/month wellness plan that includes 4 adjustments, massage discounts, and no insurance headaches. Yes, it’s real. Yes, it’s awesome.”
OFFER (CTA)
“Click to join the plan or schedule your first visit.”
Use BoomCloud™ to create the membership plan, landing page, and embedded signup button.
Step 3: Retargeting Ads (Middle/Bottom Funnel)
Most people need 5–7 touchpoints before they act. Retarget everyone who:
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Visited your website
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Engaged with your video
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Clicked on your ad but didn’t convert
Show:
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Patient testimonials
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“Here’s what’s included in our $79/month plan” breakdowns
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“We saved our patients $18,000 last year by ditching insurance”
BoomCloud™ clients who use retargeting + membership offers convert 2–3x higher.
Step 4: Post Organic Content That Educates & Converts
You’re not just running ads. You’re building a brand people trust.
Post Ideas:
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“3 Reasons We Don’t Accept PPOs (And You’ll Love It)”
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Behind-the-scenes care plans
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Reels explaining your membership benefits
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Interview a current member about how they’re saving money
Always include a call-to-action in the caption:
“Join our membership plan for $79/month and never pay out of pocket again.”
Why Membership Plans Make Social Ads Work
Running social ads to promote a one-time $49 exam is a cash burn.
Running social ads to promote a $79/month recurring membership? That’s a money machine.
Here’s why:
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You acquire once, but get paid monthly
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Members show up more = better outcomes
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Case acceptance is 3x higher than PPO/cash
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Churn drops when you deliver consistent value
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BoomCloud™ tracks all of it—MRR, ARR, LTV, and usage
Real Practice Wins: Rise Chiropractic + BoomCloud™
Before BoomCloud™:
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$47 new patient promos = high churn
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37 active care plan members
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No backend offer in ads
After launching Facebook + Instagram retargeting ads promoting a $149/month Family Plan:
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643 Active Members
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$28,935 MRR
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$347,220 ARR
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3X case acceptance increase
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Facebook ROAS: 7.1X
They built a funnel:
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Cold traffic ad
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Retargeting video
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BoomCloud™ membership landing page
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Email/SMS follow-up
It worked. Because they didn’t sell an adjustment—they sold a solution.
Tools to Power Your Social Media Funnel
| Tool | Purpose | BoomCloud™ Role |
|---|---|---|
| Meta Ads | Run cold + retargeting ads | Promote your membership offer |
| BoomCloud™ | Membership signup + tracking | Convert leads + build recurring revenue |
| Weave | SMS & reviews | Automate reminders + reviews post-visit |
| Canva/Reels | Post content + video marketing | Explain plan benefits visually |
| Google Drive | Plan out weekly content | Organize Hook–Story–Offer ideas |
Final Word: Stop Winging It. Start Building a Funnel.
Chiropractic social media marketing isn’t about posting cute memes and hoping someone clicks.
It’s about:
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Attracting the right people
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Educating them on what makes you different
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Offering a membership plan that keeps them loyal
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Using BoomCloud™ to track every step and build recurring revenue
No more freebie hunters. No more PPO puppets. Just predictable growth on autopilot.
Want a Social Funnel That Converts Clicks Into Monthly Revenue?
Get Started Now at BoomCloudApps.com
How to Grow My Chiropractic Clinic
