Best Chiropractic Marketing Ideas
Let’s be honest — most chiropractors are stuck in 2008 when it comes to marketing.
Still doing free exam flyers? Still hoping referrals magically appear? Still praying your last blog post ranks on Google someday?
Spoiler alert: Hope is not a strategy.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to give you the best chiropractic marketing ideas that actually generate patients who stay, pay monthly, and spend more over time — not one-off coupon-chasers who never return.
Let’s break down what works right now (and what scales like a beast).
PPC Ads – Fast, Targeted, and Built for Quick Wins
Need patients now? Google Ads is your best friend.
Here’s the play:
-
Target high-intent keywords like:
-
“Chiropractor near me”
-
“Affordable chiropractic care”
-
“Chiropractic membership plan [City]”
-
-
Send traffic to a dedicated landing page (not your homepage) that highlights your BoomCloud™ membership offer — like:
$79/month – 2 adjustments/month + 10% off massage therapy
$149/month – 4 adjustments + spinal rehab + priority scheduling
⚡ Why it works:
-
Patients are already searching
-
You only pay when they click
-
You can scale spend based on performance
-
It’s fast — you can launch in 24 hours
BoomCloud™ lets you track which ad brought in which patient — and what they’re worth monthly.
SEO – Slow Burn, Massive Long-Term ROI
Yeah, SEO takes time. But when it kicks in, it’s a lead faucet that never shuts off.
Optimize your content for:
-
“Chiropractor without insurance”
-
“How to save money on chiropractic care”
-
“Best wellness membership plans for back pain”
Use Yoast SEO to build blog posts, FAQs, and location pages that actually rank.
Why SEO matters:
-
It builds authority
-
It attracts higher-intent patients
-
It works 24/7 once it ranks
-
It’s free (after your time investment)
Pro Tip: Write a blog post titled “Why More Patients Are Choosing Monthly Chiropractic Plans Instead of Insurance” — and link it to your BoomCloud™ signup page.
Reviews – The Social Proof That Closes the Sale
Online reviews are digital referrals. Patients trust them like a friend’s recommendation.
Use Weave, Birdeye, or Podium to:
-
Request reviews automatically after visits
-
Respond and engage with reviews (especially the bad ones)
-
Display top testimonials in your email and ad campaigns
Add your BoomCloud™ membership offer CTA at the end of every email asking for a review. Many patients don’t even know you offer a plan — this fixes that.
The MVP: A Patient Membership Plan
If you’re serious about growth, you need a recurring revenue engine. Not a discount plan. Not another free visit offer. A real, scalable membership plan.
Why Membership Plans Work:
-
Patients commit with a monthly or annual subscription
-
You get predictable, recurring revenue (MRR & ARR)
-
Case acceptance skyrockets
-
Loyalty and lifetime value (LTV) soar
-
No insurance BS. No delayed payments. No write-offs.
BoomCloud™ lets you build and automate every part of your membership system — from the signup to renewal to revenue reporting.
Real Story: How Renew Chiropractic Turned Marketing Into a Membership Machine
Before BoomCloud™:
-
Stuck with low-margin PPOs
-
Random ad campaigns with no ROI tracking
-
Patients ghosted after 1–2 visits
After launching a membership system and rebuilding their marketing around it:
-
412 Active Members
-
$20,764 MRR
-
$249,168 ARR
-
Conversion rate from PPC traffic: 16.9%
-
Treatment plan compliance jumped 62%
They used Google Ads, Yoast SEO, Weave reviews, and BoomCloud™ to build a flywheel of traffic → conversion → loyalty → recurring revenue.
Best Marketing Tools for Chiropractors (To Power This System)
Here’s your tech stack if you want to dominate:
-
BoomCloud™ – Membership engine + revenue dashboard
-
Weave or Podium – Reviews + communication automation
-
Yoast – SEO optimization for content and site pages
-
Google Ads – Fast traffic with scalable ROI
-
WildfireSites – Landing page builder optimized for healthcare
Pair these with a smart strategy and your practice becomes a monthly subscription business, not a one-time services shop.
Final Word: Marketing Isn’t Just About Getting Patients — It’s About Keeping Them
The best chiropractic marketing ideas don’t stop at conversion. They drive MRR, LTV, and loyalty.
You don’t need another “new patient special.”
You need a system built around:
-
Recurring revenue
-
High-spending, loyal patients
-
Strategic marketing campaigns
BoomCloud™ gives you that system.
Want a Marketing Funnel That Converts Clicks Into Monthly Revenue?
Start Now at BoomCloudApps.com
