Chiropractic Inbound Marketing: 2X–4X Revenue With Memberships

August 17, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

“Your Ads Are Bleeding Money — Here’s Why Inbound Marketing Will Save Your Chiropractic Practice”

If you’re still throwing money at Facebook ads hoping for a few new patients to limp in before the holidays… stop.

The truth? Cold ads are like asking someone to marry you on the first date. It’s awkward, needy, and 97% of the time — they run away. ‍♂️

Inbound marketing is the exact opposite. It’s like being the charming, confident person at the party who everyone just happens to want to talk to.

And when you plug inbound marketing into a membership program, you stop chasing patients and start attracting loyal ones who pay you 2x–4x more than the one-and-done crowd.


STORY: How Dr. “No-More-Cold-Calls” Tripled His Revenue

Meet Dr. Taylor — a chiropractor who used to live on the marketing hamster wheel:

  • $2K/month on Facebook ads

  • Groupon “deals” attracting bargain hunters

  • A constant flow of one-time patients who never came back

Then, he stumbled into the world of chiropractic inbound marketing and paired it with BoomCloud™ to build a membership program.

Here’s what happened in 12 months:

  • Membership sign-ups: 183 patients

  • Monthly Recurring Revenue (MRR): $22,050

  • Annual Recurring Revenue (ARR): $264,600

  • Average membership patient spend: 3.2x higher than non-members

  • Ad spend slashed by 70% — because his inbound system did the heavy lifting


The Big “Aha” Moment

Dr. Taylor realized something most chiropractors never do:

You don’t need more new patients — you need more from each patient.

Inbound marketing brings people to you because they trust you before they even walk in the door. A membership program keeps them paying you long after that first adjustment.

It’s not just “marketing.” It’s a business model shift.


WHY INBOUND + MEMBERSHIP IS A REVENUE MACHINE

Inbound marketing for chiropractors isn’t about spamming your feed with “We’re the best!” posts. It’s about creating valuable, search-optimized, shareable content that solves problems for your ideal patients — and gives them a reason to join your membership plan.

Here’s the magic equation:
Inbound Marketing Content ➡️ Leads ➡️ Membership Offer ➡️ Long-Term Revenue


How Inbound Marketing Drives Membership Sign-Ups:

  • Educational Blog Posts: Rank for local + condition keywords, funnel readers to your membership program.

  • YouTube & Short-Form Video: Show adjustments, wellness tips, and success stories.

  • Lead Magnets: Free guides like “7 Ways to End Back Pain Without Surgery” (CTA = join membership).

  • Email Nurture Sequences: Build trust over 3–5 emails, then pitch your plan.

  • Social Proof: Post member testimonials + before/after stories.


Why Membership Patients Spend 2–4X More:

  1. They Commit Long-Term – You’re not re-selling them every visit.

  2. Upsell Opportunities – Supplements, massage therapy, rehab sessions.

  3. Reduced Churn – With clear benefits, members stay for years.

  4. Steady Cash Flow – MRR + ARR give you predictable income.

BoomCloud™ tracks it all — no more guesswork.


CASE STUDY: BoomCloud™ + Inbound = Growth on Autopilot

Practice type: Suburban family chiropractic clinic
Pre-BoomCloud inbound strategy: Occasional Facebook posts, no funnel, no membership
Post-BoomCloud inbound strategy:

  • Weekly SEO blog posts targeting “back pain relief in [city]” & “family chiropractic care”

  • Lead magnet: “Holiday Stress Relief Guide” → email nurture → membership offer

  • Monthly webinar for posture & mobility tips

  • Patient success videos pushed on Instagram & TikTok

Results in 9 months:

  • 2,100% increase in organic traffic

  • 4x more email subscribers

  • 152 new membership patients

  • $18,750 MRR, $225,000 ARR

  • Members spent 3.8x more than non-members


COOL HOLIDAY INBOUND IDEAS (Membership-Focused)

“12 Days of Spinal Health” Blog Series – Publish a daily tip with a CTA to your membership.
Holiday Posture Challenge – Engage followers, reward members with exclusive content.
“Gift of Health” Email Campaign – Sell prepaid membership gift certificates.
Seasonal Wellness Guides – Optimize for “holiday stress relief chiropractor [city]”.
Local Business Collabs – Cross-promote memberships with gyms, yoga studios, and massage therapists.


OPTIMIZE REVENUE PER PATIENT (The Smart Way)

Inbound marketing is only half the game — the real win is increasing ARPP (Average Revenue Per Patient).

With BoomCloud™, you can:

  • Track ARPP in real time

  • Offer tiered membership levels for upselling

  • Add recurring add-ons (massage, supplements, workshops)

  • Identify your most profitable patients and reward them ❤️


How to Get Started Without Guesswork

Here’s your no-BS, step-by-step action plan:

  1. Download the Million-Dollar Membership Plan eBookGet it here

  2. Take The Six-Figure Patient Membership Plan CourseEnroll here

  3. Schedule a Demo of BoomCloud™Book it here

  4. Create Your BoomCloud™ Account for FREEStart here


WRAP-UP: The Future of Chiropractic Growth is Inbound

Inbound marketing is like planting seeds that grow into a forest — and your membership program is the fence that keeps those trees in your yard.

When you master chiropractic inbound marketing, you:

  • Attract high-quality leads

  • Convert them into loyal members

  • Build predictable, recurring revenue

  • Stop chasing patients and start building a tribe

So, are you going to keep buying cold leads? Or are you ready to build a system that attracts, converts, and retains patients year-round?

Inbound + Membership = Your Chiropractic Growth Engine.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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