Implementing the best dental marketing ideas from the article is guaranteed to give you results that drive revenue growth, but you have to put in the time and effort! Dental marketing is an important investment for a successful practice. It involves activities to promote the dental services offered and generate more leads for appointments. Effective dental marketing can help your practice reach out to potential patients, increase their patient base and grow the practice revenue.
Lead generation is one of the most important aspects of effective dental marketing. It involves identifying potential customers who are interested in dental services and communicating with them to generate inquiries that lead to appointments. Appointment setting is the process of scheduling appointments for prospective patients and keeping track of existing ones.
Another effective dental marketing strategy is when patients join a dental membership plan. Membership plans offer discounts to members on various dental treatments and services. They also provide a great way to build relationships with existing and potential patients and encourage them to return for regular checkups and treatments.
The benefits of a dental membership plan are twofold. Firstly, it provides a source of recurring revenue as members pay an annual fee or upfront payment to join the plan and receive discounts on treatments. Secondly, it gives the practice visibility within their local community and encourages people to remember them for all their dental needs. It can also help with managing patient appointments and keeping track of patient records more efficiently.
By implementing effective dental marketing strategies, you can increase your practice’s growth and success. Dental membership plans are a great way to drive revenue growth for your practice and create loyal customers who return for their regular checkups and treatments.
Free Marketing Resources
Download our free ebook or visit boomcloudapps.com to learn the best tactics to market your practice and attract the best types of patients. This comprehensive guide covers the various strategies you need to take your practice to the next level and offers step-by-step guidance on how to create an effective dental marketing plan. It’s a must read for any dentist looking to create an impactful online presence and streamline their lead generation efforts.
Here are some of the best dental marketing ideas that help drive revenue growth:
Best Dental Marketing Ideas # 1 of 10 – Networking
Networking with local chamber of commerce is one of the best dental marketing ideas to grow your practice. By joining a local chamber, you can gain visibility in the business community and make connections with other businesses and potential customers. Participating in events planned by the chamber can be a great way to showcase your dental services and meet prospective customers.
Another great group for networking is BNI:
BNI (Business Network International) is another effective way to network within your community. It’s a great platform to present your dental practice, understand the local business environment, identify potential customers and build relationships with other local businesses. BNI meetings are usually structured and conducted in a professional manner, allowing you to present your services and gain valuable referrals from other members.
Dental Marketing Ideas # 2 of 10 – B2B Marketing
B2B (Business to Business) marketing is an effective way to reach out to local businesses and offer them a dental membership plan. This strategy involves reaching out directly to the owners of small businesses in your area, building relationships and offering them discounts or benefits when they sign up for your dental membership plan. B2B marketing is an effective way to generate recurring revenue from small businesses and their employees, as well as create loyal customers who come back for regular checkups and treatments. It also gives you visibility in the business community and helps boost your reputation among potential customers.
The greatest benefit of offering a dental membership program to small business owners and their employees is it allows your practice to take a “one to many” approach to marketing and sales. if you sell your membership plan to a business owner and they have 45 employees, you just spoke to one person but got 45 new patients out of it! Practice owners can generate a lot of recurring revenue from businesses that will lead to more treatment revenue as well.
Greatest Dental Marketing Ideas # 3 of 10 – Social Media
Social media is a great way to market your dental practice. It helps you create an online presence, build relationships with existing and potential customers and showcase your services in the most effective way. You can use social media platforms such as Facebook, Instagram and Twitter to create posts about offers, discounts and services for your dental practice. You can also use social media to engage with customers by responding to their comments and inquiries. This helps create a positive reputation among potential customers as they feel valued and important. Remember people do business with people they know like and trust so be creative online and showcase your team’s culture and personalities to attract potential customers and inspire them to join your dental membership plan.
Fantastic Dental Marketing Ideas #4 of 10 – Unlimited Whitening Subscription
Whitening is one of the most searched terms in dentistry, it searched for millions of times per year. By offering an unlimited whitening subscription plan where patients pay a monthly subscription to get access to your whitening kits and services can help you attract new patients and retain the existing ones. This allows patients to have a monthly or annual plan that gives them access to unlimited touch-up in-office treatments that they can use any time. It’s an affordable option for many people and helps boost patient retention as they can keep their teeth looking bright throughout the year. Offering whitening subscription plans can also help you increase recurring revenue as it is a recurring service that patients will pay for on a regular basis. I know of a 15 location practice that only offers whitening subscription plans and each location has roughly 2,000 active members which makes it a million dollar subscription business model!
Best Dental Marketing Ideas #5 of 10 – Direct Mail
Direct mail is a great way to reach out to potential patients and offer them your services. You can create custom postcards with offers, discounts or giveaways and send it directly to local households in your target area. Direct mail allows you to stand out from the competition as it has a low cost of entry and is highly targeted with the ability to track success. You can also use direct mail campaigns to introduce new services, increase patient loyalty and build relationships with potential customers.
The best part about direct mail is that you can measure the return on investment by tracking how many people called or visited your practice after the mail was sent out. This makes it easy to tweak your message, offers and discounts to maximize ROI. There are many companies that specialize in direct mail campaigns for dental practices, we recommend using MVP Mailhouse as they have a great system to track and mange your ROI.
Underused Dental Marketing Ideas #6 of 10 – Coupon Books
Coupon books are a great way to attract new patients to your practice. You can create coupon booklets or mailers with discounts, special offers and coupons that can be redeemed in-office. Coupon books help you reach out to potential customers while also giving them an incentive to visit your practice and take advantage of the deals you’re offering. You can give out coupon books at local events, distribute them in your waiting room or mail them directly to households in your target area. Coupon books are a great way to advertise your services while providing value to potential customers, increasing the chances of them visiting your practice. You can also use coupon books to reward existing patients and increase loyalty.
Amazing Dental Marketing Ideas #7 of 10 – Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a great way to target potential patients with ads that are tailored for them. PPC campaigns allow you to reach out to people who are specifically looking for dental services and target them with your offers and discounts. You can run PPC campaigns on Google Ads, Facebook and other platforms to capture the attention of potential customers.
PPC campaigns are highly targeted and you only pay when someone clicks on your ad, which makes it a cost effective way to reach out to potential customers. This can help you increase your reach and bring in more patients who are looking for dental services. PPC campaigns allow you to quickly reach out to potential customers and boost your visibility online. You can use PPC campaigns to promote new services, discounts and offers while also tracking conversions so you know how well the campaigns are performing.
Easy Dental Marketing Ideas #8 of 10 – Health Care Referrals
There are many other local business like chiropractors, medical offices, optometrists and other types of health care providers that you can partner with to increase your reach. You can set up an affiliate program where the other provider will refer customers to your practice and you can offer a discount or special deal for their referrals. This is a great way to increase your customer base without spending too much. You can also cross-promote each other’s services to reach more potential customers, and both parties benefit from the increased exposure.
You can also reach out to local hospitals and doctors offices and offer promotional materials like brochures, flyers, coupons and discount cards. You can provide them with samples of your services, giveaways, dental membership plan offerings that they can give to their patients as a referral bonus. This will help you increase your customer base while providing value to the other health care providers.
Wonderful Dental Marketing Ideas #9 of 10 – SEO
Search engine optimization (SEO) is a great way to make sure your practice comes up in search results when potential patients are looking for dental services. By optimizing your website with relevant keywords, you can increase your visibility online and reach more potential customers. You should also make sure to include reviews and testimonials from current patients on your website to help build trust with potential customers. You should also keep your website updated with relevant content such as blog posts, videos and other helpful information about dental services so that you can rank higher in search results. Ekwa marketing, Digital Resource and Wonderist Agency are all great dental SEO marketing companies, go check them out!
Simple Marketing Ideas #10 of 10 – Online Reviews
Online reviews are one of the best ways to drive more customers to your practice. You should encourage current patients to leave positive reviews on sites such as Yelp, Google and other review websites. This will help you build trust with potential customers and make it easier for them to find your practice online. You should also respond to negative reviews in a positive way and make sure to address any customer issues as quickly as possible. This will help you maintain a good reputation online while increasing the chances of new customers visiting your practice.
Conclusion
By following these 10 best dental marketing ideas, you can increase your customer base and drive more revenue to your practice. By leveraging the power of online marketing, you can reach out to potential customers while building trust with current patients. Start implementing these dental marketing ideas today and watch as more people start coming to your practice for their dental needs.
