How to Grow an Optometry Practice
Let’s be honest: The old model of “build it and they will come” just doesn’t cut it anymore for optometrists. ️
If you’re relying solely on insurance patients, hoping for word-of-mouth, or waiting for your front desk to magically fill your books—you’re missing the boat.
I’m Jordon Comstock, founder and CEO of BoomCloud™, and I’ve worked with hundreds of eye care and dental professionals who’ve scaled by thinking like business owners, not just clinicians.
Today, I’m giving you the no-fluff guide on how to grow an optometry practice—based on proven frameworks used by thriving private practices across the country.
Let’s get after it.
Start with Your ICP: Ideal Customer Profile
Here’s the first mistake most practices make: they try to market to everyone.
And when you market to everyone, you attract:
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Deal-seekers
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Last-minute cancelers
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Insurance-only patients who churn fast
Not all patients are profitable. You want more of the right ones.
Who’s Your Ideal Patient?
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Self-pay or underinsured
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Wears glasses/contacts and replaces regularly
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Health-conscious and values eye wellness
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Open to premium lens and frame upgrades
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Prefers a simple, subscription-style model
Sound familiar? It should.
That’s your membership patient—and they’re the foundation of recurring, scalable revenue.
Why Membership Plans Help Optometry Practices Scale
Imagine this:
Patients pay a monthly or yearly fee that includes:
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Annual eye exams
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Contact lens fittings
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Discounts on glasses and specialty lenses
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Priority scheduling
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Telehealth access
They become members of your care plan—not just customers of your product shelf.
Membership Patients Are Your Best Patients
From BoomCloud™ dental case data (which applies to optometry too):
| Patient Type | Annual Revenue | Loyalty | LTV |
|---|---|---|---|
| Insurance Patient | $400–$600 | ❌ Low | ❌ Low |
| Cash Patient | $500–$800 | ⚠️ Medium | ⚠️ Medium |
| Membership Patient | $1,800–$2,400 | ✅ High | ✅ High |
Members:
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Spend 2–4X more
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Show up for annual visits
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Purchase premium upgrades
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Refer friends and family
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Stay loyal 3–5 years on average
BoomCloud™ makes it easy to set up, manage, and automate these plans—so you can focus on care.
Now Let’s Fuel Growth with Traffic Systems
SEO (Search Engine Optimization)
Want to be found when someone searches “eye doctor near me” or “affordable vision care without insurance”?
You need SEO. Period.
Use:
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Yoast SEO for WordPress
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Location-specific keywords like “optometrist in [Your City]”
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Blog content: “Why Membership Eye Care Saves Money”
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FAQs with schema markup for better Google visibility
Pro Tip: Optimize your BoomCloud™ membership landing page with SEO-friendly headers, copy, and testimonials.
PPC (Pay-Per-Click Ads)
Still boosting Facebook posts? That’s not strategy. You need targeted Google Ads.
Run search campaigns targeting:
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“Eye exam without insurance”
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“Vision membership plan [City]”
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“Contact lens fitting [City]”
Send these to a conversion-optimized landing page that:
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Highlights your membership offer
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Breaks down the savings
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Includes a clear “Join Now” button
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Offers online scheduling
Tools like WildfireSites.com/info are perfect for building this.
Social Media Ads
Use Facebook, Instagram, and TikTok ads to:
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Show off your frames
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Share quick eye health tips
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Promote your membership plan
Target:
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Local professionals
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Millennials + Gen Z (contacts + blue light blocking lenses)
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Parents with kids who wear glasses
Funnel all ad traffic into your offer system: “Join our membership and save 20% on your next pair of glasses.”
Don’t Forget the Follow-Up System
People don’t always act on the first touchpoint. So you need automation.
Use:
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Email drips explaining your membership plan
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SMS appointment reminders
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Direct mail for high-ticket upgrades
BoomCloud™ integrates with tools that let you trigger follow-up based on site visits, partial form fills, and abandoned sign-ups.
Retention + Expansion = Real Growth
Marketing doesn’t end with conversion. The real money is in retention and upsells.
Retention System
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Auto-renew your memberships
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Send birthday and renewal reminders
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Offer referral rewards
Expansion System
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Run targeted campaigns:
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“Upgrade your lenses for 20% off this month”
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“Free second pair for members only”
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Target unscheduled follow-up visits
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Promote seasonal frame collections to your email list
Membership patients are primed to buy more—so give them reasons to.
Real Practice Results: How Optometry Grows With BoomCloud™
While BoomCloud™ started in dentistry, our system is built to help healthcare providers launch and scale recurring revenue.
Practices who implement our system often report:
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2X–4X revenue per member
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50–70% higher follow-up compliance
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3–5 year retention rates
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$25K–$40K MRR (monthly recurring revenue) within 12–18 months
And yes, they drop low-value insurance patients and replace them with loyalty-driven members.
Final Word: This Is How You Grow an Optometry Practice
If you want to build a scalable, stable, and successful optometry business, it won’t come from relying on insurance contracts or one-time product sales.
It will come from:
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Targeting the right patient
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Offering real value with membership plans
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Driving traffic with SEO, PPC, and Social Ads
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Following up and retaining long-term loyalty
That’s how you build recurring revenue and predictable growth.
BoomCloud™ helps you do all of it—with less stress and way more profit.
Ready to Grow Your Optometry Practice Like a Pro?
Start Now at BoomCloudApps.com
