Dental Membership Plan Marketing: The Ultimate Guide to Recurring Revenue

Let’s Be Honest: Most Dental Marketing Is Weak

You’ve got a killer team, a beautiful practice, high-tech gear, and you’re still wondering:

“Where the hell are my loyal patients?”

You run new patient specials… they ghost.
You accept 10+ PPOs… and get paid like you’re a dental intern.
You post on Instagram… and your only like is from your hygienist.

Here’s the truth:

“If you don’t have a clear offer, a conversion funnel, and a retention system, you’re marketing on hope. And hope isn’t scalable.”
– Jordon Comstock, BoomCloud™ Founder & Recurring Revenue Evangelist

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The Solution: Sell the Plan, Not the Procedure

You don’t need more discounts.

You don’t need more insurance patients.

You need a recurring-revenue-generating machine that makes people say:

“I’m in. Let’s stay connected.”

That’s what dental membership plan marketing is all about.

This isn’t about slapping a flyer on the wall and hoping someone bites. It’s about building a growth engine that works 24/7 — fueled by:

✅ Strategy
✅ Systems
✅ And one damn good offer

Let’s break it down.

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What is Dental Membership Plan Marketing?

It’s not just “telling people” about your plan. It’s a system that:

• Attracts new patients

• Converts traffic into paying members

• Keeps them loyal

• Increases treatment acceptance

• Boosts your MRR and ARR

With the right marketing, your membership plan becomes your best offer, your retention tool, and your exit strategy all in one.

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Why You NEED to Market Your Membership Plan

Here’s what BoomCloud™ users are seeing:

• Membership patients spend 2–4X more than insurance patients

• They show up more often

• They say “yes” to treatment

• They stay 3–5X longer

• They pay you monthly — no collections, no BS

Need I say more?

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Case Study: Dr. Rachel’s Membership Marketing Funnel

Dr. Rachel had tried everything:

❌ Facebook ads for whitening
❌ Free exam offers
❌ Postcard mailers

Results? Meh.

Then she launched a $49/month BoomCloud™ membership plan and rebuilt her funnel:

1. Created a landing page (BoomCloud™-powered)

2. Added a pop-up to her site

3. Posted video explainers on IG

4. Ran a Google ad:

“No insurance? No problem. $49/month dental plan. Cleanings, exams, discounts. Join now.”

6 months later:

• 411 members

• $20,139/month in MRR

• $241,668 ARR

• Treatment acceptance up 47%

• And she fired 6 PPOs

Now THAT is how you do dental membership plan marketing.

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Epiphany: Patients Want Simplicity and Value — Not Coverage Confusion

Let’s face it: most patients hate insurance just as much as you do.

• High deductibles

• Mystery co-pays

• Annual maxes that haven’t changed since the ‘80s

What they really want is:

✅ Straightforward care
✅ Transparent pricing
✅ Something they can budget for
✅ Perks for loyalty

A well-marketed membership plan gives them exactly that.

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The 6-Part Membership Plan Marketing Framework (That Actually Works)

Here’s the system Jordon (that’s me) uses with BoomCloud™ clients to build marketing machines that convert.

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✅ 1. Build a Killer Offer

Your membership plan has to be:

• Clear

• Valuable

• Easy to say “yes” to

Best practices:

• $29–$59/month

• 2 cleanings/year

• Exams + X-rays included

• 10–20% off additional treatment

• Perks like whitening, free brush kit, or priority booking

Then name it. Brand it.

“The Smile Club” > “Bright Plan” > “Elite Dental Access”
BoomCloud™ gives you tools to launch this instantly.

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✅ 2. Design a Landing Page That Sells

Forget general info. Your landing page should:

• Break down benefits

• Show price

• List savings

• Answer FAQs

• Feature testimonials

• Include a “Join Now” button that’s so obvious a caveman would click it

Pro tip: Use BoomCloud™ landing pages — built to convert and integrate with your billing system.

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✅ 3. Add the Plan EVERYWHERE

No one can buy what they don’t know exists.

Put your membership plan on:

✅ Homepage banner
✅ Service pages
✅ Online booking flow
✅ Treatment plans
✅ Email footers
✅ Front desk displays
✅ New patient welcome kits
✅ Social media bios

No excuses. Plaster it.

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✅ 4. Create Campaigns Around Your Plan

Don’t just post once. Run campaigns.

Campaign types:

Launch Campaign:

“Introducing our Smile Plan — $49/month. Say goodbye to insurance.”

Referral Campaign:

“Refer a friend and get a free whitening kit. They join. You win.”

Seasonal Campaign:

“Spring Smile Sale! Join now and get your first month FREE.”

Use email, text, social, Google Ads, and in-office signage to promote these campaigns.

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✅ 5. Use Social Media (But Make It Convert)

Here’s how to market your plan on social like a pro:

• Reel: “Why I dumped my dental insurance and joined this plan instead.”

• Carousel: “5 Perks of Our $49/Month Dental Plan”

• Testimonial: “Before I joined, I skipped cleanings. Now I never miss.”

• Promo Post: “Join by Friday, get $25 off your first month.”

Don’t just post. Pitch.

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✅ 6. Run Paid Ads to Your Funnel

Let’s talk traffic.

Facebook and Google Ads = fast leads. But only if you send them to the right page.

Use this ad copy:

“No Insurance? No Problem. Our Dental Membership Plan Covers Your Cleanings, Exams & More. Join Today.”

Target:

• Uninsured adults

• Families

• Self-employed

• Retired boomers

Track conversions in BoomCloud™ and double down on what works.

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What’s MRR & ARR and Why You Should Obsess Over It

MRR = Monthly Recurring Revenue
ARR = Annual Recurring Revenue

These metrics make your practice predictable, valuable, and sellable.

Here’s what happens when your marketing clicks:

That’s money hitting your account every month — before you pick up a scaler.

That’s how you grow without stress.

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Tools to Supercharge Your Membership Plan Marketing

✅ BoomCloud™ – the #1 dental membership platform
✅ Canva – for pro-level social graphics
✅ Mailchimp or Klaviyo – email automation
✅ Meta Ads Manager – Facebook/IG targeting
✅ Google Ads – pay-per-click search campaigns
✅ Linktree or Taplink – direct traffic to one central offer

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Common Mistakes to Avoid

❌ Confusing plans
❌ No clear call-to-action
❌ Offering discounts instead of value
❌ Not following up with leads
❌ Failing to train your team to promote the plan

Fix these, and your marketing ROI will shoot through the roof.

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Final Thoughts: Want Loyal Patients and Predictable Growth? Market the Damn Plan.

You can keep:

• Fighting insurance

• Running last-minute promos

• Watching patients come and go like it’s a revolving door

OR…

You can market a real offer, build recurring revenue, and run a practice that grows with predictability, profit, and peace of mind.

“The membership plan isn’t just a product. It’s your business model.”
– Jordon Comstock

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Ready to Build Your Membership Marketing Machine?

Book your BoomCloud™ demo now
Get a plug-and-play plan
Launch campaigns that convert
Scale your practice without burnout

Let’s go build something that pays you — monthly.