Online Dental Advertising That Actually Works: Funnels, Memberships, and Predictable Growth

May 05, 2025
Written by: Jordon Comstock

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Your Online Ads Shouldn’t Just Get Clicks—They Should Get REVENUE

Let’s talk about a online dental advertising strategy!

If your current ad strategy looks like this: Boosting a $99 cleaning offer on Facebook
Driving clicks to your homepage
Getting ghosted after consultations

Then you’re not doing online dental advertising—you’re playing digital bingo and hoping to hit a patient jackpot. ‍

Real dental advertising doesn’t start with visibility.
It starts with a SYSTEM:
✅ A membership offer that drives retention
✅ Funnels that convert
✅ PPC that attracts buyers
✅ Retargeting ads that close the deal

Let’s build your new-patient pipeline using BoomCloud™, direct response marketing, and data-driven growth.


Story: How Dr. Snow Scaled From $0 to $384K in Recurring Revenue Using One Funnel

Dr. Snow had a decent practice…
But it felt like she was always one no-show away from panic mode.

She decided to go all in on: ✅ BoomCloud™ membership plans
✅ Online ad funnels
✅ Tracking her MRR and ARR like a boss

In 10 months:

  • 1,200 members

  • MRR = $32,000/month

  • ARR = $384,000

  • Case acceptance = 85%

  • Cost per acquisition: $112

  • RPP = 3.4X higher than PPO patients

Online dental advertising wasn’t just a campaign—it was her cashflow engine.


How to Build Online Dental Advertising That Prints Revenue


✅ Step 1: Start With a Membership Plan Offer

No one wakes up craving a $99 cleaning.
But they DO want peace of mind, predictable care, and simplicity.

Killer Ad Offer: “Join Our Smile Club – $35/month includes cleanings, exams, and 30% off all dental treatment. No insurance needed.”

BoomCloud™ helps:


✅ Step 2: Run Google & Facebook Ads That Target High-Intent Patients

Google PPC Keywords:

  • “Affordable dentist near me”

  • “No insurance dental plan [City]”

  • “Best membership dentist [City]”

Ad Copy: “No Insurance? No Problem. Join our Smile Club for just $35/month—includes everything you need to keep your smile healthy.”

Facebook Ads = Demand generation
Retarget with:
“Still thinking about it? Join now & save 30% on your next visit!”

Better targeting = lower CPA = better ROI


✅ Step 3: Send Every Click to a Dedicated Funnel Page

Stop sending traffic to your homepage.
✅ Send them to a funnel that SELLS.

Your BoomCloud™ Funnel Page Should Include:

  • Benefits of the membership plan

  • Simple pricing structure

  • Urgency CTA (“Only 10 spots left this month!”)

  • Before/after photos + reviews

  • Embedded BoomCloud™ sign-up button

BoomCloud™ tracks which funnel pages convert best. Optimize, test, scale.


✅ Step 4: Retarget the Fence-Sitters With Follow-Up Ads

Most people won’t join or book the first time.
That’s okay—retargeting exists for this exact reason.

Facebook + Instagram Retargeting Strategy:

  • Visitors to your landing page

  • Form openers who didn’t complete

  • 50%+ video viewers

Retargeting Ad: “Join our membership today and get a FREE whitening kit! Offer expires Friday.”

Higher conversion
Lower cost per acquisition
BoomCloud™ lets you track every signup back to the ad


✅ Step 5: Track the Right Metrics Like a Real Business Owner

Stop obsessing over likes. Track these instead:

MRR – Monthly Recurring Revenue
Ex: 900 members × $40 = $36,000/month

ARR – Annual Recurring Revenue
$36,000 × 12 = $432,000/year

RPP – Revenue Per Patient
PPO: $600–$900
Membership: $1,500–$2,500+

BoomCloud™ = your membership marketing dashboard


From Boosting Posts to Building a Scalable Patient Pipeline

Dr. Snow didn’t change her zip code.
She changed her mindset.

✔️ Offered real value
✔️ Built a funnel with BoomCloud™
✔️ Ran ads with targeting that made sense
✔️ Retargeted until leads converted
✔️ Tracked every metric daily

Now she doesn’t need PPOs, coupons, or high-stress production days.
Her practice runs like a subscription business—with loyalty baked in.


Final Thoughts: Online Dental Advertising Isn’t About Impressions—It’s About Recurring Revenue

Want your marketing to actually work?

✅ Start with a membership offer
✅ Run PPC + social ads that lead to a real funnel
✅ Retarget like your business depends on it (because it does)
✅ Track your growth with BoomCloud™

Want to grow to 6-figure MRR using online dental advertising?

Start now at BoomCloudApps.com

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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