Drop the PPO: How to Break Free and Build a Profitable Dental Practice with Membership Revenue

April 18, 2025
Written by: Jordon Comstock

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If You’re Still Working for PPOs—You’re Not Working for Yourself

Drop the PPO!!!

Here’s a cold hard truth wrapped in a molar-shaped bow:
If you’re still saying, “We’re in-network with X insurance,” you’re working harder and earning less.

PPOs slash your fees
Delay your payments
Deny your claims
Dictate your treatment plans

That’s not a partnership. That’s hostage-taking.

✅ If you want to own your business, your time, and your profits—it’s time to drop the PPO.
And the BEST way to do it?
Launch a patient membership plan with BoomCloud™ and build recurring revenue that doesn’t rely on the insurance middlemen.

Let’s dig in.


Story: How Dr. Clark Fired 4 PPOs and Made $400K in Membership Revenue

Dr. Clark had been working 6 days a week and still felt broke.
He was writing off over $40,000/month in PPO “adjustments”
Case acceptance was a nightmare.
Staff burnout?

Then he said ENOUGH.

✅ Dropped 4 low-paying PPOs
✅ Launched a BoomCloud™-powered membership plan
✅ Offered it to EVERY uninsured and PPO patient
✅ Trained his front desk to sell the value

In 12 months:

  • 1,200 members

  • MRR = $40,000/month

  • ARR = $480,000/year

  • Case acceptance: 81%

  • RPP (Revenue per patient) = 3.7X higher than PPOs

He didn’t just drop the PPO—he leveled up his entire business.


Offer: Want to Drop the PPO? Start Here

Let’s walk you through the smart, strategic steps to replace insurance revenue with loyal, paying patients.


✅ Step 1: Launch a Membership Plan That Beats Insurance

Your offer should sound like this:

“Join our Smile Club – $35/month includes cleanings, exams, X-rays, and 30% off all treatment. No insurance needed. No claim nonsense. Just care.”

BoomCloud™ helps you:

  • Set pricing tiers

  • Track member billing

  • Automate renewals

  • Monitor MRR + ARR

Why it works: ✔️ Patients LOVE simplicity
✔️ No denials, no deductibles
✔️ You keep the revenue

BoomCloudApps.com


✅ Step 2: Identify Your Worst PPO Contracts and Cut Them

Pull a report:

  • of patients per PPO

  • Revenue generated

  • Write-offs taken

  • Net profit per plan

Fire the ones that cost you more than they pay you.

Script for patients: “We’ve replaced our insurance contract with something better—our own membership plan. It’s simpler, saves you more, and helps us give you better care.”


✅ Step 3: Train Your Team to Sell the Plan (Not the PPO)

Front Desk Scripting: “Great news—we have an in-house membership plan that covers your preventive care and saves you 30% on treatment. Would you like me to enroll you now or send a link to sign up?”

Use BoomCloud™ to:

  • Track team performance

  • Set sign-up goals

  • Automate follow-ups


✅ Step 4: Use Facebook + PPC Ads to Attract Cash-Friendly Patients

Target the 50%+ of Americans WITHOUT dental insurance

Ad Example: “No insurance? No problem. Join our Smile Club for $35/month and save 30% on dental care. Join now!”

Funnel:

  • Facebook/Google Ad → Landing Page → BoomCloud™ Sign-Up

Retarget:

  • Show follow-up ads to anyone who visited but didn’t convert

✅ More memberships = More predictable revenue


✅ Step 5: Track MRR, ARR, and Revenue Per Patient

Metrics That Matter:

  • MRR = Monthly Recurring Revenue

  • ARR = Annual Recurring Revenue

  • RPP = Revenue Per Patient

BoomCloud™ lets you track: ✅ How many members you have
✅ How much they’re spending
✅ What campaigns are working

More data = More growth = More freedom


Epiphany Bridge: From PPO Prisoner to Profitable Practice Owner

Dr. Clark didn’t just get lucky.
He built a system.

✔️ Membership = recurring revenue
✔️ Targeted ads = high-quality patients
✔️ BoomCloud™ = automation + analytics

Now he chooses: ✅ What hours he works
✅ What patients he sees
✅ What his profit looks like

And he NEVER has to wait 90 days for a $35 insurance reimbursement again.


Final Thoughts: Ready to Drop the PPO?

If you’re tired of: Fighting for pennies
Being buried in paperwork
Letting insurance companies run your practice

Then it’s time to: ✅ Launch a real membership plan
✅ Build a patient base that pays YOU
✅ Use BoomCloud™ to track it all

More members
More revenue
More freedom

Want to drop the PPO and replace it with a 6-figure membership plan?
Start now at BoomCloudApps.com

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Download This E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone!

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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