Dental Marketing Consulting: How to Turn Your Practice Into a Patient-Attracting Machine

April 18, 2025
Written by: Jordon Comstock

Launch & Grow a Six-Figure Patient Membership Plan - Webinar

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

You Don’t Have a New Patient Problem—You Have a Strategy Problem

Let’s dig into dental marketing consulting

Let’s get one thing straight.
If your schedule is “busy,” but your bank account still looks like it’s on a crash diet…
If you’ve thrown cash at every new shiny “dental marketing solution” out there…
If you’re still relying on PPOs and $99 cleaning specials to fill chairs…

You don’t need another gimmick.
✅ You need dental marketing consulting that actually works.

We’re talking about:
SEO that ranks you locally
PPC that gets the RIGHT patients clicking
Retargeting ads that follow people until they book
A killer membership plan that makes your revenue predictable

Let’s break it down—Dan Kennedy & Russell Brunson style.


How a Dental Practice 4X’d Revenue With a Consultant and a Strategy

Dr. Bryan Wells was grinding.
❌ Seeing 40 patients a day
❌ Working harder, not smarter
❌ Running social media campaigns that got “likes” but no leads

Then he brought in a dental marketing consultant (smart move).
✅ They launched a patient membership plan with BoomCloud™
✅ Built a strategy around MRR, ARR, and Revenue per Patient
✅ Ditched the PPO hamster wheel and started marketing to IDEAL patients

12 months later:

  • MRR = $37,000

  • ARR = $444,000

  • Revenue per patient = 4X higher than insurance patients

  • Team burnout? Gone.

  • Profitability?


What You Actually Get From Smart Dental Marketing Consulting

Let’s kill the fluff and focus on the high-leverage stuff:


✅ 1. SEO That Dominates Local Search

Your consultant should help you:

  • Optimize your Google Business Profile

  • Build service pages that rank (e.g., “Emergency Dentist [City]”)

  • Write blogs that answer real patient questions

  • Get backlinks and reviews that matter

Result:
✔️ High-intent, organic traffic
✔️ Lower cost per lead
✔️ Patients ready to book TODAY


✅ 2. Google PPC That Attracts High-Value Patients

Target keywords like:

  • “Dentist no insurance [City]”

  • “Cosmetic dentist near me”

  • “Dental implants financing”

✅ Ad Copy Example:
“No Insurance? Join Our Smile Club – Just $35/month”
Send that traffic to a landing page with a BoomCloud™ membership sign-up widget.

Why it works:
✔️ The offer solves a pain point
✔️ Higher conversion than just a “Book Now” CTA
✔️ Tracks beautifully with BoomCloud™ analytics


✅ 3. Facebook & Instagram Retargeting Ads That Close the Deal

Most practices lose leads because they stop marketing after the first click.
Retargeting brings them back like dental boomerangs.

Ad Idea:
“Still thinking about your smile? Join our membership plan today & save 30%!”
Use a testimonial or smile makeover photo for credibility

Pro Tip: Run multiple creatives and track conversions with your consultant weekly


✅ 4. A Membership Plan That Prints Recurring Revenue

Insurance is the worst deal in dentistry—membership is your way out.
Your consultant should help you build and scale a plan like this:

Membership Plan Must-Haves:

  • $35–$50/month

  • 2 cleanings/year

  • X-rays, exams, fluoride

  • 20–30% off treatment

  • Cosmetic upgrade options

Why it works:
✔️ Patients spend 2X–4X more
✔️ Treatment acceptance goes up
✔️ Loyalty skyrockets

Use BoomCloud™ to automate billing, marketing, and reporting
BoomCloudApps.com


From Burnout to Buyout-Ready

Dr. Wells didn’t just get “marketing help.”
He got a strategy.
And a system.
And a scalable business.

✔️ Memberships brought in recurring revenue
✔️ SEO + PPC brought the right leads
✔️ Retargeting brought back lost opportunities
✔️ BoomCloud™ made it all easy to track

Now?
He works 3 days a week.
Takes vacations.
And gets offers to buy his practice at a premium valuation.

Because smart marketing = better business.


Metrics Your Marketing Consultant Should OBSESS Over

MRR (Monthly Recurring Revenue)
800 members × $40 = $32,000/month

ARR (Annual Recurring Revenue)
$32,000 × 12 = $384,000/year

RPP (Revenue Per Patient)
Total revenue ÷ number of active patients
BoomCloud™ users report 2X–4X higher per-member spend

New Patient Acquisition Cost
Cost of marketing ÷ new patients = $100–$200 is GOLD

Lifetime Value of a Member
Higher than PPO by a landslide


Final Thoughts: Dental Marketing Consulting Isn’t a “Maybe”—It’s Your Multiplier

Don’t settle for being busy. Be profitable.
Don’t settle for being liked. Be booked.
Don’t settle for random results. Build a system.

Hire the right dental marketing consultant
Launch a membership plan with BoomCloud™
Build a funnel that attracts, converts, and retains

✅ You want freedom, right?
Start building it now at BoomCloudApps.com

My Top Podcasts

Download This E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone!

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator