Running an optometry business isn’t just about providing vision care—it’s about building loyalty, maximizing profits, and ensuring patients keep coming back for more. And let’s face it, staying profitable while keeping patients happy isn’t always easy. But what if there was a strategy that encouraged loyalty, got patients to spend more, and turned your practice into a powerhouse of predictable revenue?
Enter the patient membership plan, a game-changing approach to retaining patients, boosting revenue, and creating a seamless experience that benefits both your practice and your patients. Think of it like Disneyland: Once your patients are “in the park,” they’re more likely to say yes to products, services, and treatments they need—and maybe even some they want.
Let’s explore how membership plans work, their benefits, and how practices like yours are using tools like BoomCloud™to turn casual visitors into loyal members.
The Vision Insurance Gap: A Huge Opportunity For your Optometry Business
Did you know that over 200 million Americans lack vision insurance? (Source). That’s a massive market of potential patients who need affordable care but don’t want to deal with the hassles of traditional insurance. Membership plans offer a simple, cost-effective solution for these patients while creating consistent revenue for your practice.
How Membership Plans Benefit Patients
Patients without vision insurance often skip essential care or delay buying new frames and contacts because of cost concerns. A membership plan solves these problems by providing predictable, affordable pricing.
Benefits for Patients:
- Savings on Care: Discounts on exams, frames, contacts, and even supplements.
- Convenience: Simple, transparent pricing—no claims, no waiting periods.
- Loyalty Perks: Exclusive deals and priority service.
When patients feel cared for and see value in your services, they’re more likely to stick around—and spend more.
How Membership Plans Benefit Your Optometry Business
For practice owners, membership plans are a goldmine of loyalty and predictable income.
Benefits for Your Business:
- Recurring Revenue: Steady income through Monthly Recurring Revenue (MRR).
- Increased Patient Spend: Members spend more on frames, contacts, and add-ons like supplements.
- Improved Retention: Membership creates a “sticky” relationship, reducing patient churn.
- Simplified Operations: No insurance hassles, no chasing claims—just direct patient relationships.
Case Study: How One Practice Scaled Their Membership Plan
Let’s look at Clear Vision Optometry, a practice that implemented a membership plan with BoomCloud™.
- The Plan: $35/month or $420/year.
- Membership Perks: Free annual exams, 25% off frames, 20% off contacts, and discounts on supplements.
- Results:
- 1,300 Members signed up in the first year.
- MRR: $45,500/month in recurring revenue.
- ARR: Over $546,000 annually from memberships alone.
- Average Patient Spend: Members spent $800/year on frames, contacts, and other services compared to $400/year for non-members.
How BoomCloud™ Makes Membership Plans Easy
If the idea of setting up a membership plan feels overwhelming, don’t sweat it—BoomCloud™ has you covered. This powerful platform makes it easy to create, manage, and scale membership plans with minimal effort.
How to Use BoomCloud™ in 5 Steps:
- Create an Account: Sign up and access the tools you need to build your membership plan.
- Customize Plans: Use pre-built templates to design plans that meet your practice’s goals and patients’ needs.
- Integrate with Your Website: Add patient enrollment directly to your site for seamless sign-ups.
- Launch SMS Campaigns: Reach out to uninsured and inactive patients with targeted messages promoting your plan.
- Monitor Growth: Use BoomCloud™’s dashboard to track MRR, ARR, and membership performance.
Why Membership Plans Are Like Disneyland for Your Practice
Think about it: When patients join your membership plan, they’re already “in the park.” That means they’re more likely to say yes to premium frames, stylish lenses, and high-quality contacts. Plus, they might even splurge on supplements or blue-light-blocking glasses because they trust your recommendations.
It’s the same psychology that makes people buy overpriced churros at Disneyland—they’re invested, and they see value in what you offer.
Final Thoughts: Membership Plans Are the Future of Optometry
If you want to grow your optometry business, focus on retaining patients and maximizing their lifetime value. A patient membership plan powered by BoomCloud™ can turn occasional visitors into loyal customers while generating predictable revenue for your practice.
With over 200 million Americans lacking vision insurance, the opportunity is massive. So, why wait? Set up your membership plan today, and watch your practice—and profits—soar. Because when it comes to patient retention, loyalty isn’t just a strategy—it’s your superpower.
