What Makes a Good Dental Practice? (Hint: It’s Not Just the Smiles)

July 18, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Ever wondered why some dental practices have a packed schedule, five-star reviews out the wazoo, and happy, loyal patients for years – while others struggle to keep the chairs warm? It’s NOT just about being “nice” or having fancy equipment. No, no, no. There’s a secret sauce, and today, we’re exposing it – data, laughs, and all.


STORY:

Picture this: Two dental practices, both alike in dignity… but only one is printing money with recurring revenue, patient love, and a reputation that spreads like a TikTok meme. The difference? A killer membership program.

Before you roll your eyes – yes, membership programs are the not-so-secret weapon that’s helping practices 2x, 3x, and even 4x their patient revenue, retention, and sanity. (And yes, we’ve got the receipts!)

But let’s back up. What actually makes a good dental practice in 2025? It’s a blend of clinical excellence, unforgettable patient experience, next-level convenience, and – here’s the kicker – financial systems that make your cash flow as predictable as Amazon Prime delivery.


If you want to build a dental business that grows itself (instead of eating your weekends and causing you to “stress floss”), you need to optimize three things:

  • Patient Loyalty: Not just satisfaction. I’m talking RAVING fans.

  • Revenue per Patient: More treatments, more often, less “salesy” hustle.

  • Predictable Income: Say goodbye to insurance headaches. Hello, recurring revenue.

And the best way to hit all three at once? A dental membership plan.

Enter: BoomCloud™

The secret weapon of over 1,000+ dental practices who’ve built, managed, and scaled membership programs that print money while they sleep.


Why Membership Programs Are the Ultimate Dental Hack ✨

Let’s get real:
Dental insurance? It’s a bureaucratic nightmare. Patients hate it. Dentists hate it. Everyone loses.

But a good dental practice flips the script. Instead of bending to the insurance overlords, they build their own in-house membership plan – a simple monthly or annual subscription that covers preventive care, locks in loyalty, and gives patients discounts on bigger treatments.

DATA TIME:

  • Patients with memberships visit 2X-4X more often than non-members. (Source: BoomCloud™ customer data, 2023)

  • Membership patients spend 2X-4X more per year on dentistry. Why? Because they come in more, trust more, and buy more.

  • Practices with strong membership programs see a 30%-60% increase in MRR (Monthly Recurring Revenue) within the first year.

  • 95% patient retention rate (compared to ~40% for typical practices).


Case Study: How “BrightSmile Dental” 4X’d Their Revenue With BoomCloud™

Dr. Jen was burnt out. Her practice was busy but broke. Insurance claims took months, cash flow was unpredictable, and patients kept ghosting after their first visit. Enter: BoomCloud™.

Here’s what happened:

  1. Launched a custom membership plan (simple, clear, easy for patients to join – think “Netflix for dental care”).

  2. Promoted it at every visit, on the website, and even through fun emails and texts.

  3. Within 6 months, over 300 patients joined – many of whom hadn’t been in for years.

Results?

  • MRR (Monthly Recurring Revenue): Grew from $0 → $12,000/month in recurring fees.

  • ARR (Annual Recurring Revenue): $144,000 in predictable income, before a single filling is sold.

  • Per-Patient Value: Doubled. Membership patients accepted 2X more treatment (because trust + discounts = “Yes, Doc!”).

  • No more insurance drama. Patients raved, staff loved it, and Jen could finally sleep at night.

P.S. She used BoomCloud™ to automate the whole thing. Billing, reminders, upgrades, even tracking revenue. Slick!


So, What Really Makes a Good Dental Practice in 2025?

Let’s get specific – here’s your checklist:

1. Exceptional Patient Experience

  • Friendly staff, zero wait times, and a Netflix-level membership program.

  • Patients want to feel valued, not processed.

2. Membership Plans (The Revenue Multiplier)

  • Offer clear, tiered plans for individuals, families, and even small businesses.

  • Use tools like BoomCloud™ to manage everything (signups, payments, marketing).

  • BONUS: Membership patients spend more, stay longer, and refer like crazy.

3. Focus on MRR & ARR – Not Just Collections

  • Track Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).

  • Shift from “feast or famine” to steady, predictable income.

4. Smart Technology & Automation

  • Online scheduling, text reminders, digital forms.

  • Membership software that does the heavy lifting (no more spreadsheets).

5. Relentless Follow-Up & Value

  • Automated reminders. Birthday cards. Newsletters.

  • Make every patient feel like a VIP.


The “Aha” Moment: Revenue Per Patient is Everything

If you want to grow profitably (not just “busily”), you need to increase revenue per patient.
Membership programs are the single best way to do this:

  • They boost visit frequency (so you fill holes in your schedule).

  • They drive up case acceptance (because discounts remove sticker shock).

  • They create sticky loyalty (patients don’t leave because their benefits are too good to lose).

Quick Stat Bomb:

  • According to BoomCloud™, the best practices have 20-40% of their active patient base on a membership plan. Their average revenue per patient? Up to 4X higher than the national average.

  • Practices with membership patients are 3X more likely to survive economic downturns, because their income is steady.


Bullet List: How to Make Membership Magic (with BoomCloud™)

  • Offer 2-3 plan options (individual, family, perio).

  • Price plans so they’re a no-brainer – less than dental insurance, with more value.

  • Promote everywhere: front desk, website, social, emails, texting.

  • Automate everything: BoomCloud™ does signups, billing, reminders, analytics.

  • Track and celebrate your MRR/ARR growth every month.

  • Use patient feedback to improve – make your plan better every year.

  • Feature success stories on your site and social media.

  • Don’t forget: Membership is the new word-of-mouth!


BoomCloud™ Pro Tips for Next-Level Growth


Final Word: Good Dental Practices Create Predictable Revenue

The best dental practices in 2025 aren’t just “good” – they’re optimized, automated, and powered by membership revenue. If you want to double, triple, or 10X your revenue-per-patient, it’s time to ditch the old-school insurance grind and launch your own membership plan.

You’ll boost loyalty, help more patients get the care they need, and sleep better knowing your business is finally predictable.


Links & Resources


Ready to build a practice that patients love (and your accountant high-fives)? Go implement these tips. Then thank me later.


Author: Jordon Comstock (in spirit!)

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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