Buckle up, because we’re diving into how you can supercharge productivity, attract the 76 million uninsured Americans looking for affordable dental care, and optimize your practice with the tools of the trade—including BoomCloud™.
Start with the Elephant in the Room: 76 Million Uninsured Patients
Here’s a staggering stat for you: nearly 76 million Americans don’t have dental insurance. That’s 76 million people who could be walking through your doors if you gave them a reason to. Membership programs are that reason. By offering a subscription-based model, you’re giving patients the affordability they crave and your practice the predictable revenue it needs.
The Secret Sauce: Launch a Patient Membership Program
Membership programs don’t just attract uninsured patients—they’re a game-changer for productivity and production. How? Glad you asked:
- Higher Patient Value: Membership patients spend 2X to 4.5X more than insured patients.
- Predictable Revenue: Monthly or annual fees create steady cash flow.
- Increased Case Acceptance: Membership patients say “yes” to treatment 50% of the time, compared to 30% for PPO patients.
- Simplified Admin: No insurance claims, no third-party headaches—just straight-up patient care.
Let’s break down how one practice nailed it with BoomCloud™.
Case Study: 1,500 Members in 28 Months with BoomCloud™
The Challenge
This practice wanted to break free from the shackles of PPOs while attracting more uninsured patients. They needed a system that was easy to manage and delivered results.
The Solution
Enter BoomCloud™, the ultimate membership management platform. The practice created a plan offering cleanings, exams, and discounts for just $45/month.
The Results
- Active Members: 1,500 patients in 28 months.
- Monthly Recurring Revenue (MRR): $67,500.
- Annual Recurring Revenue (ARR): $810,000.
- Average Revenue Per Patient (ARPP): Membership patients spent 3X more than PPO patients.
- Case Acceptance Rates: Jumped from 30% to 50%.
BoomCloud™ handled the nitty-gritty—billing, renewals, and analytics—so the team could focus on what matters most: patient care.
Marketing Tactics to Fill Those Chairs
A membership program without marketing is like a Ferrari without gas—it’s not going anywhere. Here’s how to rev up your outreach:
1. SEO: Be Where Patients Search
Make sure your website screams “affordable dental care” with keywords like “dental membership plan near me.” Optimize for local search so patients in your area find you first.
2. PPC: Pay to Play
Invest in Google Ads that highlight your membership program’s perks. Target uninsured patients with compelling messaging.
3. Referral Program: Your Patients Are Your Best Salespeople
Offer existing members a discount or free service for every new patient they refer. Watch your patient base grow like wildfire.
4. Social Media Blitz
Create engaging posts that showcase the benefits of your membership program. Facebook and Instagram are goldmines for local outreach.
5. Business Partnerships
Collaborate with local businesses to offer your membership plan as an employee benefit. It’s a win-win for everyone involved.
Optimize Your Practice for Maximum Productivity
What Can Increase Productivity in a Dental Office? Now that you’ve got patients flooding in, let’s make sure your practice is running like a well-oiled machine.
1. Nail Your ICP (Ideal Customer Profile)
Focus on patients who fit your membership plan’s sweet spot—families, seniors, or young professionals.
2. Renegotiate or Drop PPOs
PPOs are the ultimate productivity killer. Renegotiate those contracts or phase them out entirely to reclaim your profit margins.
3. Track ARPP Like a Hawk
Use metrics to monitor how much revenue each patient generates. Membership patients will blow PPO patients out of the water.
4. Simplify Admin with BoomCloud™
Let’s be honest—admin work is a productivity black hole. BoomCloud™ automates billing, renewals, and member tracking, so your team can focus on patient care.
How Membership Plans Boost Productivity
Here’s the kicker: a well-run membership plan doesn’t just attract patients—it makes your practice more productive.
- Fewer Insurance Headaches: Say goodbye to time-consuming claims and approvals.
- Streamlined Scheduling: Membership patients are more likely to book regular appointments.
- Higher Case Acceptance: Patients commit to treatment plans, increasing chairside efficiency.
- Predictable Revenue: Steady income means less stress and more focus on delivering quality care.
BoomCloud™: Your Productivity Powerhouse
BoomCloud™ isn’t just software—it’s your practice’s secret weapon for scaling memberships and maximizing revenue.
- Automated Management: Billing, renewals, and member tracking are a breeze.
- Custom Plans: Tailor your offerings to fit your patients’ needs.
- Real-Time Insights: Track MRR, ARR, ARPP, and patient retention with ease.
With BoomCloud™, the practice in our case study reached $67,500 MRR in just 28 months. That’s productivity you can take to the bank.
The Bottom Line: What Can Increase Productivity in a Dental Office?
If you’re serious about increasing productivity in your dental office, it’s time to stop relying on outdated systems and start thinking like a boss. Create a membership program that attracts uninsured patients, optimize your marketing, and streamline your operations with BoomCloud™.
The result? More patients, higher revenue, and a team that actually enjoys coming to work. It’s a win-win-win. Let’s get to work!