Who are your competitors?
No, seriously. If you said “other dentists” or “the DSO down the street,” you’re only seeing half the battlefield. In 2025, the unusual competitors for oral health aren’t just the office with newer chairs or cheaper cleanings—they’re tech bros, TikTok stars, direct-to-consumer brands, dogmatic nutritionists, and every “wellness” influencer with a ring light.
If you don’t know who your weirdest rivals are, you’re not just competing for patients—you’re competing for attention, loyalty, and recurring revenue.
Let’s decode the new threat landscape—and show you how to dominate with patient loyalty, smart marketing, and a membership model that builds unbreakable trust (and cash flow).
STORY
Let’s rewind to 2022. Dr. Patel, a rockstar dentist, saw her practice get blindsided. Not by a DSO, but by… a subscription toothpaste company and a YouTuber claiming coconut oil could “cure” cavities.
Her new patient numbers dropped. Hygiene compliance? Tanked. Her staff started asking, “Are we losing to… influencers?”
Instead of panicking, Dr. Patel went on offense:
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She mapped out her unusual competitors for oral health—everything from Amazon to wellness podcasts.
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She built a dental membership plan with BoomCloud™, bundling hygiene, whitening, and actual education.
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She started hosting monthly “Myth Busting” webinars and TikTok reaction nights.
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The result? MRR exploded, retention soared, and her reviews started mentioning “the only dentist who explains the REAL science.”
Here’s your wake-up call:
The real battle for oral health isn’t just against the practice across town—it’s against every app, fad, influencer, and tech startup trying to “disrupt” dentistry.
Your defense?
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Build trust with a rock-solid membership program (and recurring revenue)
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Get loud on digital channels (out-teach, out-entertain, out-educate the noise)
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Show your value, not just your skills
If you want to win, you need to know your enemy—and outmaneuver them with smarter, more engaging patient experiences.
THE DATA: THE WILD WORLD OF UNUSUAL ORAL HEALTH COMPETITORS
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Direct-to-consumer oral care brands grew 15x faster than dental office visits from 2020–2024 (Dental Economics, 2024)
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Over 50% of Gen Z gets oral health advice from TikTok, YouTube, or Instagram before seeing a dentist (ADA, 2023)
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Patients using oral health apps were 32% less likely to show up for regular cleanings (NexHealth study)
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Membership patients are 3.4x more likely to follow through on preventive care and refer friends (BoomCloud™ analytics)
THE UNUSUAL COMPETITORS FOR ORAL HEALTH (AND HOW TO BEAT THEM) ⚡
1. Direct-to-Consumer Subscription Brands
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Examples: Quip, Burst, SmileDirectClub, Hismile
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They promise “convenience,” “personalization,” and “no dentist required”
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Your move: Offer a real membership plan—cleanings, consults, discounts, education, perks. Show why in-person care + your plan = actual health.
2. Social Media Influencers and TikTok “Experts”
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They go viral with hacks: lemon juice whitening, charcoal toothpaste, oil pulling, DIY aligners (!)
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Your move: Host reaction videos, “Ask Me Anything” sessions, and myth-busting TikToks. Use stories (and science) to win back trust.
3. Wellness Gurus and Alternative Health Coaches
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“You don’t need a dentist, just eat kale and meditate.”
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Your move: Out-teach with evidence. Run webinars on nutrition AND dental health. Build content that shows how your membership covers the holistic side too.
4. Apps & Telehealth Startups
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“Snap a pic of your teeth, get a ‘diagnosis’ and products shipped to your door.”
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Your move: Offer virtual consults as part of your membership. Prove the value of in-person exams and long-term relationships.
5. Big Retailers & Amazon
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Amazon Basics toothbrushes, OTC nightguards, whitening pens, you name it.
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Your move: Curate pro-level products in your office and online store, bundle with your plan, and show what “professional grade” actually means.
CASE STUDY: Dr. Patel’s BoomCloud™ Comeback Against the Unusual Competition
Situation: Dropping patient visits, TikTok-driven DIY disasters, subscription toothpaste cannibalizing hygiene visits
What She Did:
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Launched an in-house membership plan (BoomCloud™ integration)
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Created a monthly “Dental Mythbusters” event—free for members, $25 for non-members
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Automated virtual consults for members (no more “Dr. Google”)
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Curated a “real deal” product bundle for members—no charcoal toothpaste allowed
Results in 10 Months:
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280+ new membership signups
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MRR up 400% (from $2,200 to $8,900)
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Members referred friends 2.7x more often
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Drop in no-shows and “miracle cure” requests
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Dr. Patel’s reviews? “She’s the real expert. Plus, her TikTok reactions are hilarious.”
QUICK BULLET LIST: HOW TO OUTRANK THE WEIRD COMPETITORS IN ORAL HEALTH
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Launch an irresistible membership plan (recurring hygiene, whitening, telehealth, exclusive Q&As)
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Be visible where your patients hang out (social, YouTube, podcasts, community events)
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React fast to trends (post about that viral dental “hack”—and why it’s dangerous/fake)
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Curate and recommend legit products (don’t leave this to Amazon)
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Run “Ask Your Dentist” days—open DMs, quick email replies, or live chats for members
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Automate education and follow-up (BoomCloud™ makes it easy)
MEMBERSHIP: THE SECRET WEAPON AGAINST UNUSUAL COMPETITORS
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Recurring revenue = stability even when new fads launch
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More touchpoints with patients: loyalty, trust, referrals, less price-shopping
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Patients spend 2–4X more per year (BoomCloud™)
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You build the tribe—not just a transaction
SEO/ENGAGEMENT CHECKLIST FOR “UNUSUAL COMPETITORS FOR ORAL HEALTH”
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Keyword in Title, Meta, H1, first/last paragraphs, subheads, image ALT (1–2% density)
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Long-form value (1200+ words), bullet lists, case study, data, external links
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Outbound links: BoomCloud™, ADA, Dental Economics, oral health news
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Internal links: “Best Dental Membership Plans,” “How to Educate Dental Patients Online”
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CTA + comment prompt: “Who’s your strangest competitor? Drop your story below!”
THE TAKEAWAY
You’re not just competing against other dental offices.
The unusual competitors for oral health—apps, influencers, wellness gurus, subscription brands—are coming for your patients’ loyalty (and wallets).
Your best defense?
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Educate, entertain, and build relationships everywhere patients get info
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Launch a membership plan that bundles real value
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Stay ahead of trends and offer the truth, with a side of fun
The future isn’t about being the only dentist in town. It’s about being the only dentist that matters.
Want to outsmart the weirdest competition in dentistry?
References:
Author: Jordon Comstock (by spirit)
Dental Mythbuster, Membership Evangelist, TikTok Critic
Who’s your weirdest oral health competitor? What’s the strangest dental myth your patients believe? Drop your story below and let’s battle the bizarre—together!
