Unitas Dental vs. BoomCloud™ Membership Plans: Which One Actually Moves the Needle?

June 28, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

“You Don’t Negotiate With Pirates. You Build Your Own Ship.” ‍☠️⛵

Every dental practice that’s ever felt bullied by PPOs knows the pain.
You bust your butt doing high-quality work, and what do you get?

Reduced reimbursements
Piles of paperwork
Endless phone trees
Patients confused by EOBs that look like ransom notes

Enter Unitas Dental—a company that helps you negotiate better PPO contracts. Sounds helpful, right? It is… to a point.

But here’s the kicker:

“Negotiating better terms with pirates doesn’t make them less pirate-y.”

You might claw back a few percentage points, but what if you could break free entirely?
What if you could create your own dental economy—predictable, profitable, and powered by monthly recurring revenue?

You can. And BoomCloud™ is showing dentists how every day.
Let’s unpack why membership models beat negotiation games—and how practices are using them to explode revenue, loyalty, and case acceptance.


Story: From Unitas Dental to Unstoppable With Membership

Dr. Mark Caldwell ran a high-volume practice in Denver.
His write-offs were bleeding him dry—nearly $36K/month to PPOs!

He hired Unitas Dental, and to their credit, they negotiated some stronger fee schedules. He got about a 10% bump in reimbursements across a few contracts. Not bad!

But guess what?

Insurance companies still dragged their feet.
Claim denials still rolled in.
His admin team was still buried under appeals.

That’s when he discovered BoomCloud™.

Within a year:

  • 826 patients on his membership plan

  • $28,910 in Monthly Recurring Revenue (MRR)

  • $346,920 in Annual Recurring Revenue (ARR)

  • 3.2x higher treatment plan acceptance from members

  • Admin stress? Cut in HALF.

“I didn’t need better pirates,” he said. “I needed my own fleet.” ⚓


What Is Unitas Dental? (And What Do They Actually Do?)

In a nutshell, Unitas Dental is a PPO fee negotiation service. Their pitch?

Review your current PPO contracts
Identify underpaying plans
Negotiate higher fee schedules
Consolidate PPO networks when possible
Help you get credentialed across multiple plans

That’s good stuff—especially if you’re stuck deep in the PPO trenches.
They can absolutely help you get a better deal… temporarily.

But don’t confuse a better PPO rate with a better business model.


Unitas Dental vs. BoomCloud™: Who’s Actually Helping You Scale?

Feature/Outcome Unitas Dental BoomCloud™
Negotiates better fees
Ends dependence on PPOs
Builds monthly recurring revenue (MRR)
Increases patient loyalty ⚠️ ✅✅✅
Grows ARR year-over-year
Cuts admin workload ⚠️ ✅✅✅
Boosts revenue per patient ⚠️

Bottom line?
Unitas Dental helps you survive.
BoomCloud™ helps you scale and thrive.


Stop Tweaking Broken Models. Build Your Own.

Let’s channel Dan Kennedy for a minute:

“The best way to deal with a broken system is to stop using it.”

BoomCloud™ lets you build your own quality dental plan, with perks and pricing tailored to your patients—and designed to create sustainable cash flow for your practice.

The result?

Membership patients pay monthly
You generate recurring revenue
Patients are more loyal and say yes to bigger cases
You NEVER file claims again (yup, seriously)


Data That Drops Jaws: Membership Plans in Action

Average BoomCloud™ member stats:

  • $25–$50/month per member

  • 500+ active members in year one

  • $150,000–$300,000 in ARR

  • 2x–4x more revenue per member

  • 90%+ patient retention on plans

  • Admin time for billing/claims reduced by 60%

Compare that to Unitas Dental gains:

7%–15% bump in PPO fees (which are still 30–40% below UCR)
No long-term control over renewals
Still drowning in EOBs and denials


BoomCloud™ Case Study: “Membership Revenue Saved Our Practice During a Recession”

Practice: Family Dental Group, Austin, TX
Goal: Reduce insurance dependence and grow net revenue
Results with BoomCloud™ after 9 months:

  • 578 active members

  • $22,470 in MRR

  • 3.6x boost in revenue per member

  • 51% increase in cosmetic/elective procedures

  • 94% renewal rate on annual memberships

Dr. Shawna Reed:

“We considered Unitas Dental. But why keep fighting for scraps when we could build our own pie?”


Want to Replace PPOs With Predictable Revenue? Start Here

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a BoomCloud™ Demo
https://boomcloudapps.com/demo-schedule/

Create Your Free BoomCloud™ Account
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page


Cool Ideas to Supercharge Your Membership Strategy

Tiered Plans (basic, perio, cosmetic)
In-office promos + referral bonuses
Annual pay = bonus gift (e.g. electric toothbrush)
Monthly email newsletter for members
Testimonial videos from happy patients
Track MRR/ARR and churn like a SaaS company
‍⚕️ Train staff to talk membership fluently


FAQs

Should I use Unitas Dental AND BoomCloud™?
You can. But if you’re going to invest time, go with the model that grows your freedom and revenue.

How long does it take to set up a BoomCloud™ plan?
Most practices launch in 7–14 days with help from their onboarding team.

Do patients like membership plans?
They LOVE them. Predictable pricing, instant benefits, and they feel like VIPs.

What if I’m in-network with a bunch of PPOs?
Start offering memberships to your uninsured patients. Then slowly transition. Many practices eventually go insurance-free.

Can I cancel Unitas Dental if I go all-in on memberships?
Absolutely. Once your membership MRR covers your write-off losses, you’re golden.


Conclusion: Unitas Dental Is Great—But It’s Not the Final Answer

If you’re buried in bad PPO contracts, Unitas Dental might help you negotiate a little breathing room.
But if you want to truly transform your practice, it’s time to go beyond survival mode.

BoomCloud™ gives you the tools to:

  • Build recurring revenue

  • Optimize revenue per patient

  • Cut dependence on insurance

  • Deliver value patients actually understand

So yeah, you could keep negotiating with pirates…
Or you could build a self-sustaining revenue ship that sails toward real freedom.


Inbound Link Suggestions

  • Your membership pricing page

  • Practice blog: “Why We Created Our Own Dental Plan”

  • FAQ: “What’s Better Than PPOs?”

Outbound Link Suggestions


My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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