The Wild Truth About Marketing for Dentistry That Doubles Revenue (Even Without New Patients)

November 08, 2025
Topics: Dental
Written by: Keilani

Stop Trying to Attract New Patients. Start Monetizing the Ones You’ve Got.

Marketing for dentistry has been sold as a game of “more new patients” for decades.

New patient ads.
Billboards.
️ Direct mail that screams “Free X-Rays!”
And don’t forget the nightmare of dental SEO rabbit holes.

But here’s the dirty secret: chasing new patients is the most expensive way to grow a dental practice.

The smarter — and way more profitable — approach?

Maximizing revenue per patient.
Yep. You’ve got gold sitting in your waiting room — if you know how to unlock it. And guess what? The key isn’t some shady funnel or overpriced marketing agency.

It’s a membership program.


The Day a Dentist Realized His Marketing Was a Money Pit

Let’s call him Dr. Riley. Small-town Utah. Crushing it with cleanings, decent reviews, and an insurance-dependent model that was slowly killing his joy.

He was spending $3,000/month on Google Ads and bringing in… drumroll… about 15 new patients monthly.

But only 3 stuck around. Most were insurance shoppers. He was burnt out. He was done.

One day, at a dental conference (aka the Coachella of crown pushers), he hears a talk from Jordon Comstock on recurring revenue for dental practices. A lightbulb went off.

Instead of begging for new patients, he could:

  • Build an in-house membership plan

  • Generate MRR (monthly recurring revenue)

  • And turn existing patients into loyal, high-paying fans.

He implemented BoomCloud™, launched a “Smile Savings Club,” and started posting memes, video explainers, and “zero-insurance needed” promos on Facebook.

In 14 months, he scaled to 297 members and $10,395 in predictable MRR.

Bye-bye $3k ads. Hello $124,740 in ARR.

He wasn’t just growing — he was profiting.


The Real Money in Dentistry is Membership Revenue

Let’s do the math.

The average dental patient spends about $600/year.
Now compare that to a membership patient, who averages $1,200–$2,400/year according to BoomCloud™ analytics.

That’s 2X–4X the revenue — without begging Google for leads.

Why Membership Patients Are Gold

  • More loyal: They’re 82% more likely to return

  • Stickier: They schedule more treatments

  • Less price-sensitive: They focus on care, not coverage

  • More treatment acceptance: Because they already trust you

It’s the marketing secret no one’s talking about.

Instead of pouring thousands into ads, optimize revenue per patient using membership models and make your revenue predictable.

That’s why BoomCloud™ is a cheat code for dental practices that want to win.


Data: Membership Plans = Recurring Revenue Magic

You know what banks, Netflix, and Amazon Prime have in common?
MRR.

Why shouldn’t your dental practice have the same?

Here’s what practices are seeing with BoomCloud™:

  • ✅ $5k–$15k MRR within 6–18 months

  • ✅ $60k–$200k ARR

  • ✅ 100–500 active members

  • ✅ 2–4X increase in average revenue per patient

You’re not just treating teeth. You’re building a business that prints income every 30 days.


Marketing for Dentistry Isn’t What You Thought

Russell Brunson calls it an epiphany bridge — the moment when you realize everything you were doing before was backwards.

You don’t need to compete in Google’s expensive SEO arena.
You don’t need to race to the bottom with $49 exam offers.
You need a value ladder with your membership plan at the base.

Fun, Smart Marketing That Converts Patients to Members

Use posts like:

  • “Lie to your hygienist about flossing again? Might as well join our membership and come clean more often!”

  • “Tired of dental insurance drama? Join our Smile Plan. $32/month. No BS. Just clean teeth.”

  • Before/after smiles + testimonial + membership offer

And always, always link to your BoomCloud™ membership signup page.


Toolkit: How to Start a Membership Plan That Scales

Ready to go beyond “just marketing” and start building recurring dental wealth? Here’s how to do it like a pro:

Step 1: Build It with BoomCloud™

  • Create multiple plans (individual, family, perio)

  • Automate billing

  • Manage member lists & growth

  • Track revenue and churn

Step 2: Promote It Like a Mad Genius

  • Facebook & Instagram video reels

  • Memes + giveaways (“Comment to win a FREE 6-month membership!”)

  • Email automation + reminder sequences

  • In-office flyers, posters, table tents

Step 3: Train Your Team to Sell It Every Day

  • At checkout: “Want to join our Smile Club and save 20%?”

  • Phone scripts: “We have a zero-insurance option that’s even better than coverage.”

  • Hygiene handoff: “Based on what we discussed, you’d save money as a member.”

Add bonuses for team members when they enroll patients. This turns staff into recurring revenue machines.


Stop Hustling for Attention. Start Building Wealth.

Marketing for dentistry doesn’t have to be a hustle. It doesn’t have to be confusing, expensive, or soul-sucking.

You don’t need more patients.
You need to monetize the patients you already havesmarter.
With memberships, you’re not just building loyalty — you’re building predictable, scalable, stress-free revenue.

And BoomCloud™? It’s the platform built for exactly this.


Bonus Resources

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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