Dental Facebook Marketing Ideas That Convert Scrolls into Patients (and MRR)

November 09, 2025
Topics: Dental
Written by: Keilani

Facebook Posts That Don’t Make You Money Are Just… Digital Decorations

You know what’s worse than bad dental ads?

✨Cute Facebook posts that get a handful of likes and do absolutely nothing for your practice revenue.

  • You post a “Did you know?” tooth fact…

  • Drop a few emojis…

  • Maybe show a team member in scrubs…

And boom… 4 likes (3 of them from your staff).

❌ No new patients.
❌ No recurring revenue.
❌ No membership signups.

Let’s fix that.


How Dr. Lisa Turned Facebook Into a $13K/Month Revenue Stream

Dr. Lisa had 800 Facebook followers and was spending $300/month boosting posts. Zero ROI. Her front desk was literally tracking likes in an Excel sheet.

Then she switched her strategy and plugged in BoomCloud™.

Here’s what she did:

  1. Built out a membership page using BoomCloud™

  2. Created educational, trust-building posts

  3. Shared behind-the-scenes videos + stories

  4. Promoted her Smile Club directly — with a link to join

In 90 days:

  • ✅ 71 new memberships

  • ✅ $13,342 in new MRR

  • ✅ $51,000+ in booked treatments

  • ✅ 14 referrals from members

Now THAT’S marketing.


Facebook Isn’t About Going Viral — It’s About Creating Patient Loyalty Engines

You don’t need 10,000 likes. You need 100 engaged, educated, and ready-to-join local followers.

And if you’ve got BoomCloud™ set up?
You turn posts into subscriptions.

Real talk: Facebook is now one of the BEST tools for building recurring revenue.

Especially when you know what to post…


11 Dental Facebook Marketing Ideas That Actually Work

Here are high-converting Facebook post types you can steal starting today:


1️⃣ “What’s Our Membership Plan?” Post

Explain your plan like you’re talking to a friend:

“Don’t have dental insurance? Our Smile Club gives you 2 cleanings, exams, x-rays, and 15% off ALL treatment for just $38/month. No middlemen. No BS. Just better care.”

Link to BoomCloud™ in the post.


2️⃣ “Before & After” + CTA

Show transformation + a call-to-action:

“Emily couldn’t stop smiling after her whitening treatment — and she saved $120 as a member Want in? Join our Smile Club here [link]”


3️⃣ Staff Spotlight with Personality

Show off your team’s quirks. Example:

“This is Karen, our hygiene queen — she’s secretly obsessed with true crime podcasts and is the reason your cleanings feel like spa days. She’s also the biggest fan of our Smile Club!”

✅ People trust people.


4️⃣ “Myth-Busting Mondays”

“MYTH: You need dental insurance to afford the dentist.
FACT: Our in-house membership is cheaper, simpler, and actually gets you the care you need.”


5️⃣ “Ask Me Anything” Lives

Go Live. Answer patient questions. Promote the plan.

“Going live this Thursday to talk about how we help uninsured patients save and stay healthy — drop your Qs below or join us at 6pm!”


6️⃣ Member-Only Perks

“Our members get 15% off ALL treatment + free whitening every year! Want in? Click here [BoomCloud™ link]”


7️⃣ Success Stories

Share real patient wins — especially those who used the membership plan to finally afford care.

“Rick avoided the dentist for 8 years… now he’s healthy, smiling, and saving $$ every visit thanks to our Smile Club.”


8️⃣ Educational Reels or Shorts

Quick explainer videos:

  • “Why gum disease is silent — and deadly”

  • “3 ways to protect your enamel today”

  • “Insurance vs Membership Plans: What you need to know”


9️⃣ Giveaways + Contests

“Tag a friend who needs a smile makeover — we’re giving away a $100 credit to new members who join this week!”


Treatment Tips & Tools

“Is your toothbrush doing its job? Most people use theirs for 9 months (gross). We give members a free one every 6 months — want in? Link in bio.”


Behind-the-Scenes Fun

Staff birthday celebrations
New equipment unboxing
Dentist’s weird lunch habit

✅ Builds connection = builds trust = builds sales.


STATS THAT SLAP: Why Membership Patients are Marketing GOLD

Here’s the revenue breakdown of a membership-driven Facebook strategy:

  • Members spend 2x–4x more than non-members

  • Average monthly MRR per patient = $45–$65

  • Retention rates = 70–90%

  • Referral rate = 1 new patient for every 4 members

  • Revenue Per Patient = 2x average

That means ONE Facebook post could be worth $5,000+ in lifetime value.

All tracked through BoomCloud™.


CASE STUDY: $72K ARR From Facebook + BoomCloud™

Let’s bring back Dr. Lisa’s numbers:

  • 71 signups

  • $13,342 MRR

  • $72,000 ARR

  • 2.7x avg RPP vs non-members

  • Monthly Facebook content = sustainable growth

She doesn’t stress over ads anymore. She just builds relationships and promotes a plan that pays for itself (and then some).


Facebook Is Not Dead — It’s Just Been Used Poorly

Dental Facebook marketing isn’t about being trendy or perfect.

It’s about showing up consistently, being real, and giving people something they actually want:

✅ Affordable care
✅ Personal connection
✅ Simplicity without the insurance red tape

And when you wrap that in BoomCloud™’s system?

You get monthly cash flow, loyal patients, and total peace of mind.


NEXT STEPS & RESOURCES

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule

Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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