Stop Wasting Money on Bad PPC Ads—Here’s How to Get REAL Patients
Most dentists run PPC ads the wrong way. Let’s talk about dental ppc ads
They throw money at generic “We’re Accepting New Patients” ads.
They attract low-value, price-shopping leads who never book.
They have no strategy for converting clicks into high-paying patients.
Reality check: PPC ads should bring in high-value patients—not just more people looking for a cheap cleaning.
✅ Google Ads drive 63% of all new patient inquiries for dental practices.
✅ The average PPC conversion rate for dentists is only 3%—but top practices hit 15%+.
✅ A membership plan makes every ad 10X more profitable by increasing case acceptance.
And here’s the kicker: If you’re not promoting a great offer (like a membership plan), you’re just burning cash.
In this guide, you’ll learn:
✅ How to set up high-converting PPC ads for your dental practice.
✅ Why a membership plan is the BEST offer for PPC success.
✅ How BoomCloud™ helps scale recurring revenue & optimize revenue per patient.
Let’s go.
Story: How One Dentist Used PPC Ads & Memberships to 10X Revenue
Meet Dr. Rachel Simmons.
She was:
❌ Running PPC ads with no strategy.
❌ Getting clicks but no new patient bookings.
❌ Struggling with inconsistent revenue due to PPO write-offs.
Then, she made ONE SIMPLE CHANGE—she stopped running generic ads and started promoting her membership plan.
Fast forward 12 months:
She lowered her cost per lead by 40%.
Her practice added $42,000/month in predictable recurring revenue.
Case acceptance skyrocketed (because patients had a simple way to pay).
That’s the power of a smart PPC strategy combined with a membership plan.
Step-by-Step Guide to Setting Up High-Converting Dental PPC Ads
Step 1: Define Your Offer (Hint: Membership Plans Work Best)
RULE #1: PPC ads are only as good as the offer behind them.
Best PPC Offers for Dentists:
✅ Membership Plan Ads: “No Dental Insurance? No Problem! Get 2 Cleanings & Discounts for $35/Month!”
✅ High-Value Treatment Ads: “$500 Off Invisalign – Limited Time Offer”
✅ Emergency Dentist Ads: “Tooth Pain? Same-Day Appointments Available!”
Why This Works:
✔️ People click when they see VALUE.
✔️ A membership plan removes the #1 patient objection: COST.
✔️ Exclusive deals create urgency & drive more bookings.
Want to automate your membership plan & increase conversions? Check out BoomCloud™
Step 2: Set Up Your Google PPC Campaign
Here’s how to set up a campaign that actually converts:
✅ Step 1: Go to Google Ads and click “New Campaign.”
✅ Step 2: Select “Leads” as your campaign goal.
✅ Step 3: Choose Search Ads (because patients are actively looking).
✅ Step 4: Use location targeting to show ads in your service area.
✅ Step 5: Set a daily budget (start with $20-$50 per day).
✅ Step 6: Write a high-converting ad (see next step).
Pro Tip: Use Call-Only Ads for emergency appointments—patients want FAST answers, not a landing page.
Step 3: Write High-Converting Ad Copy
RULE #2: Your ad needs to STOP the scroll & get clicks.
Best Performing PPC Ad Copy Examples:
✅ Membership Plan Ad:
Headline: “No Dental Insurance? Get 2 Cleanings for $35/Month!”
Description: “Join our membership plan & save 30%+ on dental care. No insurance needed. Book online today!”
✅ Emergency Dentist Ad:
Headline: “Tooth Pain? Same-Day Appointments – Call Now!”
Description: “Fast relief for dental emergencies. Open late & weekends. Accepting new patients!”
✅ Invisalign Promo Ad:
Headline: “Limited Time: $500 Off Invisalign – Book Now”
Description: “Get a perfect smile with Invisalign. Payment plans available. Free consultation!”
Why This Works:
✔️ Clear benefit-driven headlines.
✔️ Calls-to-action that make people BOOK NOW.
✔️ Offers that make sense & eliminate cost concerns.
Want to 10X your case acceptance with a membership plan? Check out BoomCloud™
Step 4: Set Up Retargeting & Lookalike Audiences
RULE #3: Most people don’t book on the first click—RETARGET THEM.
How to Retarget Website Visitors & Leads:
✅ Step 1: Install the Google Ads Tag & Facebook Pixel on your website.
✅ Step 2: Create a Retargeting Campaign to show ads to people who visited but didn’t book.
✅ Step 3: Use Lookalike Audiences to target people similar to your best patients.
Why This Works:
✔️ Patients rarely book on the first visit—retargeting brings them back.
✔️ Lookalike audiences find more high-value patients.
✔️ Retargeting ads convert 70% better than cold ads.
Want to scale your practice with retargeting & memberships? Check out BoomCloud™
Why Membership Patients Are 2X More Profitable
Dr. Simmons stopped relying on insurance patients and started offering a membership plan.
What He Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used PPC ads to attract HIGH-VALUE patients.
✔️ Implemented retargeting & Lookalike Audiences to increase conversions.
Results in 12 Months:
1,800 patients joined the membership program.
MRR hit $42,000/month.
ARR surpassed $504,000/year.
Now, Dr. Simmons has predictable revenue, loyal patients, and NO PPO headaches.
Want the same results? Check out BoomCloud™
Final Thoughts: Stop Playing the PPC Guessing Game & Start Scaling Profitably
The biggest mistake dentists make? Running generic PPC ads instead of promoting HIGH-VALUE OFFERS.
Step 1: Set up Google PPC Ads with a clear offer (like a membership plan).
Step 2: Write killer ad copy that gets clicks & converts.
Step 3: Use Retargeting & Lookalike Audiences to maximize ROI.
Step 4: Offer a membership plan to increase case acceptance & retention.
Step 5: Use BoomCloud™ to automate memberships & scale revenue.
More patients. More revenue. Less stress.
Ready to build a membership plan that scales? Check out BoomCloud™
