The Ultimate Guide to the Dental Business: Marketing, Memberships, Retention & Recurring Revenue

May 28, 2025
Topics: Dental
Written by: Jordon Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Your Dental Business Isn’t Just a Clinic — It’s a Company. Start Running It Like One.

Let me guess:

You’re doing the work.

✅ Delivering top-notch care
✅ Working your tail off
✅ Managing team drama
✅ Fighting PPO reimbursements
✅ Stressing about cancellations, overhead, and everything in between

You’re not just a dentist — you’re a business owner.

And it’s time your dental business ran like an actual company — with systems, marketing, profit margins, and predictable revenue.

This is your roadmap. Let’s build something scalable.


The Problem: Most Dental Businesses Are Overworked, Underpaid, and Operating Blind

You know what’s crazy?

Dentists generate millions in production…
…and often take home less than a 30% profit margin.

Why? Because:

❌ No recurring revenue
❌ PPOs eat 30–40% of every dollar
❌ Marketing is random and reactive
❌ Retention sucks
❌ Case acceptance is inconsistent
❌ Overhead is out of control
❌ Nobody’s tracking actual KPIs

If you’re nodding right now, keep reading.


The Epiphany: Dental Business Growth = Recurring Revenue + Smart Systems

You don’t need 100 more new patients.

You need:

✅ Higher case acceptance
✅ More revenue per patient
✅ Monthly recurring revenue (MRR)
✅ Loyal patients that stick
✅ Less PPO drama
✅ And one platform to tie it all together…

Enter: BoomCloud™.


Marketing That Actually Works (Not Just Gets Likes)

Marketing a dental business should do ONE thing:

Drive high-value patients into your membership funnel.

Here’s how to do that without becoming a full-time content creator:


✅ Website Funnel

Your website isn’t a brochure — it’s a conversion tool.

What to include:

  • Hero banner with your membership offer

  • Landing page with plan details + a “Join Now” button

  • Lead magnet: “How to Save $500+ a Year on Dental Care Without Insurance”

BoomCloud™ gives you branded landing pages and tools to collect leads, convert traffic, and track ROI. Built-in.


✅ SEO That Drives Real Patients

Forget “#1 Dentist in City.” Instead, target:

  • “No insurance dentist in [city]”

  • “Affordable dental plan [city]”

  • “Membership dental care [city]”

Write 2 blogs a month. Include calls to action for your membership plan. Done.


✅ Paid Ads + Retargeting

Use Google + Facebook Ads to push your plan:

“Join Our $49/Month Smile Plan – Cleanings, Exams, Discounts. No Insurance Needed.”

Target:

  • Uninsured

  • Retired

  • Self-employed

  • Moms (they book for the whole family)

Retarget website visitors who didn’t join.

BoomCloud™ helps track conversions and optimize spend.


Memberships: The #1 Dental Business Model

You want patient loyalty? You want predictable revenue? You want to stop living and dying by your monthly production?

Then sell your membership plan like your business depends on it — because it does.


What a Great Membership Plan Looks Like:

✅ $29–$59/month
✅ Includes 1–2 cleanings/year
✅ Exams, x-rays, whitening
✅ 10–20% off treatment
✅ Priority scheduling
✅ Monthly billing
✅ Family plans available

BoomCloud™ gives you everything:

  • Plan builder

  • Signup flow

  • Automated billing

  • Email/SMS marketing tools

  • Analytics dashboards

  • Team training

  • Referral tools


MRR & ARR = The Lifeblood of a Scalable Dental Business

Let’s get nerdy for a second.

Members Fee MRR ARR
300 $45 $13,500 $162,000
500 $45 $22,500 $270,000
1,000 $45 $45,000 $540,000

That’s BEFORE treatment.

Your membership plan doesn’t just stabilize income — it increases patient value and builds a business worth buying (if you ever sell).


Retention & Recalls: How to Keep ‘Em Coming Back

Retention isn’t about a cute reminder postcard.

It’s about:

✅ Membership commitments
✅ Consistent communication
✅ Predictable care plans
✅ VIP experience

BoomCloud™ automates all of it.

  • Sends renewal reminders

  • Flags churn risks

  • Re-engages cancelled members

  • Tracks recall activity

No more chasing. No more forgetting. Just retention on autopilot.


Clinical Systems + Lab Partners + Case Acceptance = Profit

Your business backend matters too. Big time.


✅ Case Acceptance Systems

Membership patients = 2–4x higher treatment acceptance.

Why?

  • They trust you

  • They’re already financially committed

  • They’re incentivized with discounts

Use BoomCloud™ to:

  • Preload discounts

  • Track who accepts

  • Run reports on treatment plan conversions


✅ Supply & Lab Partnerships

Order smart. Negotiate bulk. Build systems.

Use a KPI dashboard (BoomCloud™ helps track RPP + costs) to cut the waste and dial in your profitability.


Real Case Study: 7 to 7 Dental Scaled to 2,200 Members

BoomCloud™ helped 7 to 7 Dental:

  • Enroll 2,200 patients

  • Generate $85,000 MRR

  • Build $1.02M ARR

  • Increase treatment acceptance 40%+

  • Cut out the 3 lowest-paying PPOs

They built a real business — not a hamster wheel.

“Memberships changed everything. We’re now in control of our future.”
– Practice Owner, 7 to 7 Dental

See the full case study here


The BoomCloud™ Dental Business Toolbox

BoomCloud™ gives you:

✅ Custom plan builder
✅ Automated billing + renewals
✅ Analytics for MRR, ARR, RPP, churn
✅ Referral + reward programs
✅ Landing pages + marketing tools
✅ Real human support

It’s the ultimate dental business platform. Period.


Final Thoughts: You’re Not Just a Dentist — You’re a CEO

You can keep playing the PPO game, chasing “more new patients,” and riding the feast-or-famine rollercoaster.

Or…

You can:

✅ Launch a membership plan
✅ Build recurring revenue
✅ Improve case acceptance
✅ Retain more patients
✅ Market like a pro
✅ Run a business that pays you monthly

“If your dental business isn’t predictable, it’s not profitable. And if it’s not profitable, you’ve got a hobby — not a company.”
– Jordon Comstock


Ready to Build a Scalable, Recurring-Revenue Dental Business?

Schedule your BoomCloud™ demo today
Launch your plan
Grow your MRR
Increase loyalty and scale like a beast

Let’s go build the dental business you actually want to own.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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