Starting a new practice can feel like trying to ride a unicycle on a tightrope while juggling flaming torches. Daunting, right? But with a solid marketing plan, you can turn that chaos into a smooth ride. If you’re ready to take your practice from “Hello, is anyone out there?” to “Wow, look at all these new patients!” buckle up because we’re diving into the ultimate guide to new practice marketing.
The Foundations of New Practice Marketing
Before you hit the ground running, let’s talk basics. Every marketing plan needs a strong foundation. Think of these as your practice’s “must-haves” for attracting and keeping patients:
- Brand Identity: Create a logo, color scheme, and tone that screams, “We’re here to help!”
- Online Presence: A slick, modern website is your digital front door.
- Patient Membership Program: Spoiler alert: This is the golden ticket to patient retention and recurring revenue.
Marketing Channels That Actually Work
1. Social Media: Your Practice’s Hype Machine
Platforms like Instagram, Facebook, and TikTok aren’t just for influencers showing off their avocado toast. They’re your secret weapon for new practice marketing.
- Show Off Your Team: Patients love relatable content. Post team bios, behind-the-scenes stories, and day-in-the-life reels.
- Educational Content: Bust myths about dental care or share the top five benefits of physical therapy in quick, digestible videos.
- Paid Ads: Target locals with promotions like “Free Consultation Fridays” to reel in potential patients.
Pro Tip: Add a Facebook Pixel to your website. It’s like planting cookies—digital ones—so you can retarget visitors with ads later.
2. Search Marketing: Be Found, Not Forgotten
When someone Googles “dentist near me” or “physical therapy for back pain,” make sure you’re the first thing they see.
- SEO: Use tools like WordPress and ChatGPT to create blog posts with juicy keywords like “new practice marketing” or “physical therapy tips.” This helps you rank higher on Google.
- PPC Ads: Pay-per-click ads put you at the top of search results, even if your website is brand new.
3. Retargeting: The Second (and Third) Impression
Not everyone books an appointment on the first visit to your site. That’s where retargeting ads on Facebook and Google swoop in.
- How It Works: Someone visits your site but doesn’t schedule. They start seeing ads like, “Still thinking about a new dentist? We’d love to meet you!”
- Why It Works: Most people need 3-7 touchpoints before making a decision.
4. Content Marketing: Share and Shine
Blog posts, videos, and newsletters aren’t just fluff—they’re patient magnets.
- Write With Purpose: Share posts like “5 Tips for Better Oral Health” or “How Physical Therapy Can Save Your Back (and Sanity).”
- Call to Action: End every piece with “Schedule your appointment today” or “Join our membership program now!”
5. Membership Programs: The Crown Jewel of Marketing
Here’s where the magic happens. Membership programs aren’t just for gyms; they’re perfect for medical practices.
- Why It Works: Patients pay a monthly or annual fee for access to services or discounts. Think predictable income, increased loyalty, and patients who actually show up.
- BoomCloud™ to the Rescue: This software simplifies managing your program while keeping your team sane.
Case Study:
A new dental practice in Denver launched a membership program with BoomCloud™. Within 12 months, they had:
- 800 active members paying $40/month.
- Monthly Recurring Revenue (MRR): $32,000.
- Annual Recurring Revenue (ARR): $384,000.
Oh, and membership patients spent 4x more on services than PPO patients. Cha-ching!
Overcoming Common Marketing Challenges
Insurance Woes
Dealing with insurance companies is like playing chess with a cat—it’s messy and unpredictable. Membership programs offer a way out.
- For Patients: No more confusing bills. Membership plans are straightforward and affordable.
- For You: Predictable income, fewer headaches, and more focus on patient care.
Building Loyalty
Marketing doesn’t stop once a patient books their first appointment. Retaining them is just as important.
- Exclusive Perks: Offer discounts or freebies to members.
- Personalized Care: Remember names, birthdays, and preferences. Small touches build loyalty.
What’s the ROI of All This?
Membership Patients:
- Spend 2x to 4.5x more than PPO patients.
- Show up for appointments (because they’re already invested).
- Stick around for years, boosting your lifetime value per patient (LTV).
Revenue Impact:
- A clinic with 500 members paying $50/month generates $25,000 in MRR. That’s $300,000 in ARR, folks.
Your Ultimate Call to Action
So, what’s next? Build that patient membership program, optimize your digital marketing, and let your new practice thrive.
Let BoomCloud™ Do the Heavy Lifting
Want to see how BoomCloud™ can transform your practice? Schedule a Demo today and start building predictable, recurring revenue while delighting your patients.
In the wise, irreverent words of Jordon Comstock: “Success isn’t reserved for the lucky—it’s for the prepared.” Go crush it!