Chiropractic Advertising
If your chiropractic advertising strategy is still stuck on “free exam” flyers and radio ads sandwiched between weather updates, let me hit you with some reality:
You’re not advertising. You’re burning cash like a PPO co-pay.
Modern advertising isn’t about shouting into the void—it’s about strategy, systems, and offers that turn one-time visits into long-term revenue.
I’m Jordon Comstock, CEO of BoomCloud™, and this is your no-fluff, all-fire guide to chiropractic advertising that actually works—featuring the Hook-Story-Offer framework, a recurring revenue model, and membership plans that make your marketing funnel pay you back every month.
Let’s go.
Why Your Advertising Should Revolve Around a Patient Membership Plan
Most ads are a race to the bottom:
-
“$29 adjustment!”
-
“Free consult!”
-
“We take your insurance!”
Hard pass. That attracts discount hunters and ghosts. ☠️
Instead, advertise a wellness membership plan using BoomCloud™.
Example Plan:
ChiroWellness+ – $79/month
✅ 2 adjustments/month
✅ 15% off massage
✅ Priority scheduling
✅ No insurance needed
✅ Auto-renewing (you get MRR )
BoomCloud™ automates the billing, tracking, and sign-ups. You just focus on care and marketing this offer-based advertising system.
The Copywriting Framework: Hook – Story – Offer
This applies to every channel—Facebook ads, Google Ads, landing pages, even blog posts.
HOOK – Stop the Scroll or Skim
This is the headline. The attention grabber.
“Still paying $80 per adjustment? That’s adorable.”
“No insurance? You’ll love our $79/month plan.”
“Crack your back, not your bank account.”
STORY – Build Trust Fast
Show the pain. Then the relief. Make it relatable.
“Michelle had chronic migraines. Meds didn’t help. She joined our plan and started weekly adjustments. After month 2? No more missed work and no more side effects. That’s what predictable care does.”
OFFER – Give Them a Reason to Act NOW
“Join today and get your first massage FREE.”
“Only 10 new members accepted per month.”
“Family Plan: $149/month for up to 3 members.”
Link to a BoomCloud™ landing page with a clear CTA and signup.
Chiropractic Advertising Channels That Work (When Done Right)
✅ 1. PPC Ads (Google Ads)
These are your “buy now” people. High-intent. High reward.
Target keywords like:
-
“Affordable chiropractor near me”
-
“No insurance chiropractor [city]”
-
“Monthly chiropractic plan”
Send traffic to a BoomCloud™ plan landing page, not your homepage.
Track conversions with Google Ads + BoomCloud™ revenue dashboard.
✅ 2. Social Ads (Facebook, Instagram, TikTok)
Social = interruption marketing, so your HOOK needs to slap.
Use:
-
Reels of patient testimonials
-
Doctor intros explaining the plan
-
“Day in the life of a member” walkthroughs
Retarget clicks with follow-up offers:
“You forgot something… Like saving $300 this year on chiropractic care.”
✅ 3. SEO (Search Engine Optimization)
Slow burn, long gain. Target people who search stuff like:
-
“How much does chiropractic care cost without insurance?”
-
“What’s a chiropractic membership plan?”
-
“Best chiropractor for maintenance care”
Use Yoast on WordPress, write 1–2 blogs a week, and link to your membership offer every time.
Example Post: “Why Membership Plans Beat Insurance for Chiropractic Care”
✅ 4. Retargeting Ads
These are the people who clicked your ad but didn’t convert. You must follow up.
Use Facebook/Instagram to show:
-
Testimonials from current members
-
“Last chance” promos
-
Breakdown of what’s in your plan
Bonus: Run a “re-engagement campaign” with:
“Haven’t booked yet? Join our plan by Friday and get a free bottle of magnesium spray.”
Case Study: ChiroEdge Wellness
Before BoomCloud™ + a real ad strategy:
-
Ran random $49 promos
-
37 members
-
High drop-off after 2–3 visits
After:
-
643 Active Members
-
$28,935 in Monthly Recurring Revenue
-
$347,220 in ARR
-
3X case acceptance increase
-
Facebook Ads ROAS: 6.9X
-
Google Ads CPL: $24
They built a full-funnel system:
-
Cold traffic ad →
-
BoomCloud™ landing page →
-
Email/SMS follow-up →
-
Auto-renewing membership plan
Your Chiropractic Advertising Stack
| Tool | Purpose | BoomCloud™ Integration |
|---|---|---|
| BoomCloud™ | Core offer & revenue engine | Build/automate plans + track MRR & ARR |
| Google Ads | PPC for high-intent traffic | Drive clicks to plan signup pages |
| Facebook Ads | Social ads & retargeting | Promote offers + testimonials |
| Yoast SEO | Rank blogs and content | Optimize plan content pages |
| Weave/Podium | Reviews + SMS follow-up | Keep leads warm + boost social proof |
Final Thoughts: Stop Discounting. Start Advertising With Purpose.
If your chiropractic advertising is just “run a promo,” you’re not building a business—you’re feeding the churn machine.
Instead:
-
Use the Hook – Story – Offer framework
-
Funnel traffic to your BoomCloud™ membership plan
-
Build monthly recurring revenue that grows every time you run an ad
That’s how real chiropractors advertise.
