Marketing a dental office without a plan is like flossing with a rope—not effective and a little painful. If you want to attract loyal patients, generate predictable revenue, and reduce dependence on PPOs, a solid dental office marketing plan is your first step.
We’re diving into a proven four-step strategy that’s powered by patient data, membership programs, and tools like BoomCloud™. Spoiler alert: this plan has already transformed practices like Pioneer Valley Dental, Wood River Dental, and 7 to 7 Dental into membership powerhouses.
Step 1: Know Your Patient Data Inside Out
Before launching any marketing plan, you need to understand your practice’s baseline.
Key Metrics to Gather:
- Inactive Patients: How many haven’t booked in the past 12 months?
- Uninsured Patients: The goldmine for membership plans.
- Total Patients: Your overall reach and room for growth.
Why It Matters:
This data helps you target the right audience and tailor your marketing efforts to maximize ROI.
Step 2: Define Your Ideal Patient Profile (ICP)
Your Ideal Patient Profile (ICP) is the secret sauce to creating marketing messages that convert.
What Makes the Ideal Patient?
- Commitment: Patients who sign up for a membership plan are more loyal and predictable.
- Better Investment: They generate recurring revenue (MRR) and accept treatment plans more consistently than PPO or cash patients.
Pro Tip:
Focus your efforts on uninsured patients and those seeking affordable, subscription-style care.
Step 3: Launch a Patient Membership Program
Membership programs are the backbone of a successful dental office marketing plan. Why? They attract new patients, retain existing ones, and create predictable revenue streams.
3a. Example Membership Plan
Basic Membership:
- Monthly Fee: $29
- Includes: Two cleanings per year, X-rays, and 20% off treatments.
Premium Membership:
- Monthly Fee: $49
- Includes: All Basic benefits, plus whitening and discounts on Invisalign.
3b. Benefits of Membership Programs
For Patients:
- Affordable, predictable dental care.
- No insurance headaches.
For Staff:
- Less time spent managing PPO claims.
- Improved job satisfaction from happier patients.
For Practices:
- MRR (Monthly Recurring Revenue): Smooth cash flow.
- Higher Case Acceptance Rates: Discounts make it easier for patients to say “yes.”
3c. Case Studies: Real Membership Success Stories
Pioneer Valley Dental: Gina’s Success Story
- Active Members: 365 patients.
- MRR: $10,585.
- Patient Loyalty: Increased by 50%.
Wood River Dental: Dr. Dan Nelson’s Journey
- Active Members: 700 patients.
- MRR: $40,000.
- ARR: $480,000.
7 to 7 Dental: Justin Coke’s Explosive Growth
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
Step 4: Use BoomCloud™ to Streamline and Scale
What Is BoomCloud™?
BoomCloud™ is a game-changing software that helps dental practices create, manage, and grow membership plans effortlessly.
Why BoomCloud™ Was Created
Founded by Jordon Comstock, BoomCloud™ was born out of frustration with the limitations of PPOs. Its mission? To empower dental practices with predictable revenue and loyal patients through membership programs.
How BoomCloud™ Helps Over 1,600 Practices
Features:
- Billing Automation: Say goodbye to chasing payments.
- Metrics Tracking: Monitor MRR, ARR, and member activity in real time.
- Customizable Plans: Tailor memberships to fit your patient base.
Results for Practices:
- Reduced dependence on PPOs.
- Increased patient loyalty and case acceptance rates.
- More time for patient care, less time on admin tasks.
Step 5: Add SEO to Your Marketing Toolkit
Why SEO Matters
Search Engine Optimization ensures your website ranks high when patients search for dental services.
Quick Wins for SEO:
- Target Keywords:
- “Affordable dental care in [city].”
- “Best family dentist near me.”
- Optimize On-Page SEO:
- Include keywords in titles, headers, and alt text.
- Local SEO:
- Claim and update your Google My Business profile.
- Collect patient reviews to boost credibility.
Example:
If you’re in Boston, your homepage should feature phrases like:
“Offering the best dental care in Boston with affordable membership plans.”
Step 6: Run PPC Campaigns for Quick Results
What Is PPC?
Pay-Per-Click (PPC) advertising displays your dental office at the top of search engine results for specific keywords.
Benefits of PPC for Dentists:
- Instant visibility.
- Targets high-intent searches like “emergency dentist near me.”
Pro Tips for Effective PPC Campaigns:
- Landing Pages Matter: Drive PPC traffic to pages optimized for conversions, such as membership plan sign-ups.
- Ad Extensions: Use call buttons and location extensions to make booking easier.
Step 7: Boost Conversions with Retargeting Ads
What Are Retargeting Ads?
These ads target users who’ve already visited your website but didn’t convert.
Why Use Them?
- Keeps your practice top-of-mind.
- Increases chances of converting indecisive visitors into patients.
How to Use Retargeting Ads:
- Promote Membership Plans: Remind users about the benefits of joining.
- Highlight Patient Testimonials: Build trust and credibility.
- Special Offers: Use limited-time discounts to drive urgency.
FAQs
Why are membership programs so effective?
They create predictable revenue, build patient loyalty, and attract uninsured patients who value affordable care.
How does BoomCloud™ simplify membership plans?
BoomCloud™ automates billing, tracks key metrics, and integrates with your existing systems for seamless management.
What’s the first step to creating a dental office marketing plan?
Start by analyzing your patient data to identify inactive and uninsured patients.
Final Call to Action: Build Your Marketing Plan with BoomCloud™
Ready to combine membership plans with killer digital marketing strategies? Start with BoomCloud™ to grow your revenue and patient loyalty today.
Click HERE to schedule your free demo and take the first step toward predictable growth.
