The Smartest Move You’ll Make: Launching a Botox Savings Program That Builds Loyalty, Conversions & Big Revenue

November 18, 2025
Topics: Med Spa
Written by: Keilani

The Same Old Botox Session Isn’t Enough—Here’s What You’re Missing

You’re offering neuromodulator injections (hello, Botox®), and clients love how they look. Great. But then too many of them wander off. One session, happy face, and gone. That’s a missed opportunity.
What if you turned that “first session” into a “first of many,” by offering a Botox savings program? Clients commit to saving monthly, they’re invested, and they return. And you—boom—you’ve got a recurring revenue stream and higher lifetime spend.
It’s not just “saving money” for clients—it’s saving your business from feast-or-famine.


How One Clinic Transformed Their Business With a Botox Savings Program

Meet Luminous Aesthetics Studio, based in Denver. Owner Jordan was frustrated: bookings were solid, but retention sucked. Clients got their injection and then… silence. She asked, “How do I get them to come back? Why do they treat this like a one‑off when they need regular maintenance?”

Here’s what Jordan built:

  • A Botox savings program: Clients enroll at $80/month. Every payment builds credit toward their next neuromodulator session (every 3 months), plus they unlock perks (10% retail discount, priority scheduling).

  • Marketing tagline: “Lock in your next Botox® now. Save money, get results, stay consistent.”

  • Through the software BoomCloud™, she automated the payments, tracked credits, and reported member spend.

  • After 6 months:

    • ~120 enrolled → MRR ≈ $9,600 → ARR ≈ $115,200

    • Member visit frequency ~3.7/year vs non‑members ~1.6/year

    • Member total spend (treatments + retail) ~3× higher than non‑member clients
      Jordan’s Botox savings program didn’t just change retention—it shifted their entire business model.


How to Build Your Own Profitable Botox Savings Program

✅ Step 1: Know Why It Works

  • Membership and savings programs in med‑spas deliver big: one report found membership sales up 24% in one year, client spend up 35% and repeat visits roughly doubled. Prospyr Med

  • The U.S. medical spa market is booming—projected to continue strong growth. Grand View Research+1

  • A savings program creates psychological commitment: when people prepay or build up credits, they’re likelier to show up, redeem, and spend more.

✅ Step 2: Design The Program Structure

  • Monthly payment: e.g., $70‑$150 depending on your market, cost of neuromodulator product, and profitability.

  • Members accrue credits toward their next session.

  • Include perks:

    • Quarterly or bi‑quarterly injection included

    • Retail and add‑on discounts

    • Priority booking

  • Offer tiers for best results:

    • Basic: $79/month → session every 3 months + 10% off retail

    • Premium: $129/month → session every 2 months + 15% off retail + bonus add‑on

  • Make sure your pricing accounts for the cost of product, labour, overhead, and still leaves a margin.

✅ Step 3: Link It to Your Membership & Revenue Metrics

  • The program becomes the gateway into a membership mindset. Members feel committed.

  • Metrics to track:

    • MRR (Monthly Recurring Revenue) = # enrolled × monthly fee

    • ARR (Annual Recurring Revenue) = MRR × 12

    • Member vs non‑member average spend

    • Visit frequency (how many sessions per year)

    • Retention/churn of the savings program cohort

  • Reports show members spend significantly more and use services more consistently. Prospyr Med

✅ Step 4: Roll Out & Promote It

  • Launch messaging: “Start your Botox savings today—lock in your next session and save!”

  • Use channels: social media, email newsletter, in‑clinic signage, front‑desk pitch.

  • Show comparison: one‑time booking vs savings program membership + credit building.

  • Referral incentives: members refer friends → bonus credits or a free month.

  • Use software (BoomCloud™) to automate payments, track credits, and send reminders.

✅ Step 5: Optimize & Scale

  • Monitor data: Which tier converts best? What’s the average spend?

  • Adjust perks or tier pricing to optimize profit.

  • Offer upgrades: After 6–12 months in the program, invite them to your premium tier or full membership.

  • Seasonal promotions: e.g., “Join now and get your first month free + double credits”

  • Retention: if credits go unused, send “you’ve got credits! Book now” alerts.


Your Botox Savings Program Isn’t Just a Deal—it’s a Growth Engine

Here’s the shift you’re looking for: Instead of asking “How many injectables did we do this month?”, you start asking “How many people joined our savings program? What’s our MRR? How much do savings‐program members spend compared to non‐members?”
When you move from individual treatments to a structured savings model, your mindset shifts. Your business shifts. You’re no longer hoping clients come back—you’re making sure they’re committed. That’s where growth accelerates.


Data Backing Your Move

  • The average medical spa earns ~$1.8M–$2M annually in 2025, and profit margins are ~20‑25%, with top spas reaching 30‑40%. Boulevard

  • Membership/recurring‑revenue models help smooth out booking lulls and drive higher spend. Prospyr Med

  • Industry growth indicates injectables (including neuromodulators like Botox) remain the most promising treatments. BookPinch+1

Those aren’t fuzzy “maybe” stats—they’re industry‑grade benchmarks you can measure your program against.


Quick Checklist to Launch Your Botox Savings Program

  • Define your objective: retention, higher spend, recurring revenue

  • Design the program: monthly payment, credits, perks

  • Set metrics: MRR, ARR, membership spend vs non‑membership

  • Promote: social, email, in‑clinic, referral incentives

  • Use tech: automate payments, track credits, send reminders

  • Optimize: tier pricing, perks, retention strategies

  • Scale: upgrade path, add‑on services, premium tiers


A Botox Savings Program Can Transform Your Practice

If you keep relying on each Botox session as a stand‑alone sale, you’re leaving potential on the table. A Botox savings program takes the same treatment, but converts it into a system: predictable revenue, higher spend per client, and more loyalty.
Design it smartly. Market it clearly. Track your numbers. Grow your practice not just by bookings—but by members, savings, and a predictable engine of growth.
Ready to shift into savings mode? Let’s make it happen.


Bonus Resources

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator