Internet Marketing for Dentists: Build Loyalty, Recurring Revenue, and Referrals with BoomCloud™

November 09, 2025
Topics: Dental
Written by: Lisa Rasmussen

Internet Marketing for Dentists in 2025: How to Stand Out in a Sea of Smiles

Look—every dentist on the planet has a website, runs Google Ads, and posts random pics of molars on Instagram. Snooze-fest.

If you want to dominate internet marketing for dentists, you can’t just throw digital spaghetti at the wall. You need to build loyalty, boost recurring revenue, and turn your practice into a membership-based brand that patients love—and refer.

And guess what? This isn’t theory. This is the BoomCloud™ way.


STORY: “We Spent $5K on Google Ads and Got… 6 New Patients”

Dr. Ben runs a modern dental practice in Austin. He hired a fancy marketing agency. They promised leads. He got:

  • Clicks, but no calls

  • Phone calls, but no shows

  • A dwindling bank account, and a pile of “maybe next time” patients

Then Ben realized something most dentists never do:

“You don’t grow a dental business by chasing strangers. You grow it by keeping patients longer, increasing revenue per patient, and making them your marketers.

So he ditched the ad agency, launched a BoomCloud™ membership plan, and focused his internet marketing on building community, loyalty, and MRR.

What happened next was legendary.


Internet Marketing Isn’t About Visibility — It’s About Loyalty & Leverage

Most dentists are addicted to acquisition.
But the smart practices? They’re addicted to recurring revenue and patient lifetime value.

And here’s what Dr. Ben did:

  • Created a membership plan using BoomCloud™

  • Added “Join the Plan” CTAs across his site, email, social, and Google Ads

  • Focused on MRR, ARR, and revenue per patient over raw “new patient” numbers

Here’s what changed:

  • $13,200/month in MRR

  • $158,400/year in ARR

  • 3.4x increase in treatment acceptance

  • ️ Referrals replaced ads as his top growth channel

  • 2–4x more revenue per member patient vs. traditional patients


Internet Marketing That Works? Start With a Membership Plan

If you’re a dentist, here’s your reality:

  • Competing with DSOs

  • Drowning in PPO write-offs

  • Living in a feast-or-famine revenue cycle

But with a BoomCloud™-powered membership plan, you get to flip that:

  • Predictable recurring revenue

  • Loyal patients who refer

  • Higher case acceptance

  • More marketing ROI from the same traffic

Let’s break it down:


️ How to Integrate BoomCloud™ Into Your Internet Marketing Funnel:

Step 1: Launch Your Custom Membership Plan

  • Design plans for uninsured patients, families, seniors, or even small business groups

  • Offer monthly or annual billing

  • Include cleanings, exams, discounts, priority scheduling

  • Set up in BoomCloud™ in under an hour

Step 2: Plug It Into Your Website & Funnels

  • Add “Join Our Membership Plan” banners on homepage and service pages

  • Create a dedicated Membership Landing Page (BoomCloud™ provides templates)

  • Use a lead magnet: “Uninsured? Download our Membership Guide”

  • Add signup forms powered by BoomCloud™ — seamless and sexy ✨

Step 3: Promote Across the Internet Like a Pro

SOCIAL

  • Create short-form videos about the benefits of your membership

  • Share testimonials from happy members

  • Run Instagram/Facebook ads promoting your plan—not just services

EMAIL

  • Send a 3-part email sequence to inactive patients:

    1. “We Miss You”

    2. “We Now Offer Affordable Memberships”

    3. “Here’s How to Join + Bonus Referral Credit”

ADS

  • Run PPC campaigns targeting “affordable dental care near me” or “no insurance dentist”

  • Instead of promoting a $59 cleaning, promote your membership as the better alternative

  • Track conversions with BoomCloud™ analytics


Why BoomCloud™ Supercharges Your Internet Marketing ROI

Real Internet Marketing Metrics That Matter:

Metric Without BoomCloud™ With BoomCloud™
Cost per Lead High Lower (due to referrals)
Patient Lifetime Value (LTV) $500–$800 $2,000–$3,500
Marketing ROI Inconsistent Compounding
Treatment Acceptance 40-50% 75-85%
No-Shows 20%+ <10%
Revenue Per Patient $400–600 $1,200–2,400

When your patients are paying you monthly, they want to use the service. They show up, stay loyal, and tell their friends. That’s the real magic of internet marketing for dentists.


Real-World Internet Marketing Ideas for Dentists Using BoomCloud™

✅ Website Optimization

  • Add exit intent popups offering a membership guide download

  • Embed BoomCloud™ signup forms on every service page

  • Create an FAQ page titled “What if I don’t have dental insurance?” → Link to membership

✅ Social Media Plays

  • Go live once/month explaining the benefits of your plan

  • Post side-by-side “Insurance vs. Membership” comparison charts

  • Celebrate milestones: “500+ Members Strong ”

  • Feature “Member of the Month” or “Super Referrer of the Week”

✅ Google & Facebook Ads

  • Target searches like:

    • “Dentist no insurance”

    • “Affordable dental plan”

    • “Dental membership program near me”

  • Run retargeting ads to website visitors who didn’t convert


CASE STUDY SNAPSHOT: Dr. Patel’s Digital Takeover

Location: Salt Lake City
Strategy: Website + Email + Paid Ads → All focused on promoting membership

Results:

  • 1,050 members in 13 months

  • $32,600 MRR

  • $391,200 ARR

  • 4x ROI on ad spend

  • 60% of new patients now come organically through referrals from members

His quote?

“I finally feel in control of my marketing and my money.”


Final Takeaway: Internet Marketing Isn’t Just About Getting Seen — It’s About Getting Paid

You can have all the clicks, views, and likes in the world.
But if patients aren’t showing up, staying loyal, and spending more, your marketing is just vanity metrics.

Want to win the internet?
Build a dental membership system that turns browsers into buyers, and buyers into brand ambassadors.

That’s what BoomCloud™ was built for.


Ready to Level-Up Your Internet Marketing?

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™ & Learn How to Scale
Create Your BoomCloud™ Account for FREE

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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