The Love-Hate Relationship With Insurance (Mostly Hate)

July 15, 2025
Topics: Dental
Written by: Ally Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Here’s the truth nobody at your dental conference wants to say out loud:

Dental insurance is a scam disguised as a benefit.
It limits care, frustrates patients, and eats into your revenue.
And every denial means YOU become the bad guy—even though YOU did everything right.

According to the ADA, nearly 1 in 3 dental claims are denied the first time around. And when you appeal, 43% of those denials still stand. Yikes. That’s a LOT of “dental claim denial letter” templates floating around your office.

Let’s break the toxic cycle.


You Don’t Need Insurance. You Need Recurring Revenue.

Here’s where smart, profitable, stress-free practices are pivoting:

Dental membership plans.

Not the janky, home-grown Excel-sheet kind. I’m talking about full-blown, automated, recurring revenue machines built with BoomCloud™.

Imagine this:

✅ Patients pay YOU monthly, directly.
✅ You offer value they understand—cleanings, exams, discounts—no fine print.
✅ No more dental claim denial letters. Like… ever.
✅ You build predictable Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).
✅ Patients spend 2X to 4X more than insurance patients.

This isn’t theory. It’s happening right now. Let me show you how.


CASE STUDY: How One Practice Turned Denials into Dollars with BoomCloud™

Meet Dr. Marcus Steele from Bend, Oregon. ️

Marcus was drowning in denials and tired of staff morale dipping every time they opened the mail. In 2020, he decided to flip the script:

Canceled two major PPO contracts
️ Launched a BoomCloud™ membership plan within 3 weeks
Grew to 625 active members
MRR: $18,750
ARR: $225,000
Treatment acceptance rate jumped 41%
Membership patients spent 3.2X more than insurance patients

“We stopped arguing with insurance and started focusing on patients. Revenue went up, stress went down.” — Dr. Marcus Steele

Burn the Denial Letter Template—Build a Better Business Instead

Still sending those awkward, soul-crushing appeal letters to insurance carriers?

Here’s a better option:

✨ Launch your own dental membership plan
Charge patients monthly for real value
Track your MRR, ARR, churn rate and growth inside BoomCloud™
Use marketing tools, QR codes, and in-office promos to grow signups
Train your team to enroll patients confidently

Start here → BoomCloudApps.com
No setup stress. No coding. Just results.


WHY MEMBERSHIP PLANS WIN: Let’s Talk Numbers

The Membership Patient Advantage:

  • Patients on dental membership plans spend 2–4X more annually

  • They return more often (routine = value!)

  • They accept treatment faster (no insurance roadblocks)

  • They’re loyal—churn rates under 10% with the right offers

  • They don’t ghost you because they’re paying monthly

And practices that use BoomCloud™ get:

Predictable cash flow
Higher revenue per patient
Less stress, less paperwork
More ownership over pricing and care

Now compare that to dental claim denial letters and 45-minute phone calls with Delta Dental… Yeah. You feel it too.


“It Was Insurance, Not My Team, That Was Holding Us Back”

Every dental practice that pivots from PPO-dependence to self-managed membership has the same epiphany:

It wasn’t the patients. It wasn’t the team. It was the system.

BoomCloud™ isn’t just another app—it’s a mindset shift. You go from reactive to proactive, from begging for payment to owning your billing model.


DENTAL CLAIM DENIAL LETTER? HERE’S WHAT TO DO INSTEAD

❌ Stop writing letters.
✅ Start building revenue.

Here’s your new playbook:

Step-by-Step BoomCloud™ Success Plan

Step 1: Launch a Plan
Set pricing, perks, and structure. Example: $30/mo = 2 cleanings, exams, 15% off all treatment.

Step 2: Market It

  • Add it to your website

  • Promote in-office with signs + QR codes

  • Email existing patients

  • Use BoomCloud’s prebuilt marketing assets

Step 3: Automate Recurring Payments
Zero awkward billing convos. Patients are billed monthly or annually via secure autopay.

Step 4: Track Your MRR & ARR
Revenue is no longer a guessing game.

Step 5: Scale with Training & Support
BoomCloud™ has team training to help your front desk rock the pitch every time.


Insurance Has Always Been Broken

Let’s not sugarcoat it.

Insurance companies profit when patients don’t use their benefits.
You profit when they do.

These systems are fundamentally at odds.

So why are we still trying to make it work?
It’s time to cut ties, cancel the claim templates, and build something better.


From Denial to Dominance:

Dental claim denial letters? Nope. Not anymore.
Launch a membership plan with BoomCloud™
Turn your practice into a subscription-based revenue engine
Increase revenue per patient
Stop relying on insurance
Get paid faster, easier, and more often
Focus on patients, not paperwork

Ready to end the denial-letter drama for good? Start here


Final Mic Drop

Your practice deserves better than begging insurance companies for pennies.
Your patients deserve better than benefits that don’t benefit them.

A dental membership plan gives you control, consistency, and cash flow.
And BoomCloud™ makes it stupid easy to build.

So, what’ll it be? Another “Denied” letter… or $20K in recurring revenue?

Choose wisely.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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