fbpx

The Future of Optometry: AI Tech, Insurance Shenanigans, and the Rise of Patient Membership Plans

November 25, 2024
Written by: Jordon Comstock

Buckle up, optometry heroes, because the future is here, and it’s wilder than trying to give a toddler their first eye exam. We’re talking about artificial intelligence (yep, the same tech behind your Netflix recommendations), insurance companies getting way too smart for their own good, and a game-changing shift in how optometry practices do business. Spoiler alert: it’s time to kiss some of those insurance headaches goodbye.

Oh, and did I mention that patient membership plans are about to become your new BFF? Let’s dive in and see how these trends are reshaping the landscape of eye care and why your practice needs to hop on the bandwagon faster than you can say “20/20 vision.”


AI in Optometry: A Blessing and a Curse

Artificial Intelligence, or AI, is changing the optometry game in a big way. On the one hand, it’s revolutionizing diagnostic tools, making it easier than ever to detect diseases like glaucoma and diabetic retinopathy with the accuracy of a sniper’s scope. On the other hand, it’s giving insurance companies a terrifying new superpower: the ability to deny claims faster and more efficiently than ever before.

Insurance Companies Are Using AI to Deny Claims—Like, A LOT

You know how insurance companies already have a knack for making your life miserable? Well, now they’re using AI to deny claims at lightning speed. We’re talking algorithms that can sniff out the tiniest loopholes to say “NOPE” to your patients’ coverage. It’s a nightmare, and it’s only getting worse.

What does this mean for your practice? More denied claims, delayed cash flow, and a front desk staff that might just start stress-eating in the break room.

“We used to worry about claim denials taking weeks. Now, with AI, it feels like they’re happening in real-time,” says Dr. StressEyez, an optometrist who’s seen it all.


Optometry Practices Are Ditching PPOs Faster Than Ever

With AI making insurance denials a daily drama, more and more optometry practices are saying “Peace out!” to PPOs. Why? Because dealing with insurance companies is like trying to read an eye chart while someone’s smacking you with a pillow. It’s exhausting, it’s costly, and it’s cutting into your profits.

The Rise of Patient Membership Plans

Enter the hero we didn’t know we needed: Patient Membership Plans. These plans are turning optometry practices into financial powerhouses by providing predictable, recurring revenue while eliminating the insurance middleman. Plus, they make your patients feel like VIPs. Who doesn’t want that?


Why Membership Plans Are the Future of Optometry

Let’s get real. The future of optometry isn’t about playing insurance companies’ games. It’s about taking control of your revenue, your patient experience, and your sanity. Here’s why membership plans are the answer:

1. Recurring Revenue You Can Count On

Say hello to MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue). With membership plans, you know exactly how much money is coming in each month, and that stability is chef’s kiss.

2. Patients Spend More

Studies show that membership patients spend 2X to 5X more on optical products and treatments compared to those insurance-loving PPO patients. Why? Because they’re already invested in your practice. It’s like they have a built-in motivation to prioritize their eye health.

3. Less Red Tape, More Freedom

No more wasting hours on insurance claim denials or waiting months to get paid. Membership plans simplify your life and make your front desk staff very, very happy.

“Our team went from drowning in insurance paperwork to actually enjoying their jobs again,” says Dr. HappyEyes, who made the switch to a membership model.


BoomCloud™: The Secret Weapon for Membership Plan Success

If the idea of managing a membership plan makes you want to run and hide, fear not! BoomCloud™ is here to make everything easy. It automates billing, tracks renewals, and provides real-time analytics that make you feel like a financial genius.

How BoomCloud™ Works Its Magic

  • Automated Billing: Patients get billed automatically, so you don’t have to chase payments like a madman.
  • Renewal Reminders: No more worrying about expired memberships. BoomCloud™ sends friendly reminders to keep your revenue flowing.
  • Data-Driven Insights: Track your MRR and ARR to see exactly how much cash your membership plan is bringing in. Spoiler: It’s a lot.

Check Out BoomCloud™: BoomCloud™ – Membership Plan Software


Case Study: EyeMax Vision’s Membership Plan Success

EyeMax Vision was tired of playing the insurance game, so they decided to launch a membership plan with BoomCloud™. The results? Mind-blowing.

  • Members Signed Up: 1,300 patients at $35/month
  • Monthly Recurring Revenue (MRR): $45,500
  • Annual Recurring Revenue (ARR): $546,000
  • Increased Optical Sales: Membership patients spent 4X more on frames and specialty lenses compared to PPO patients.

The Takeaway?

EyeMax Vision went from feeling like a hostage to insurance companies to running a practice that’s profitable, predictable, and stress-free. And yes, their front desk staff is now smiling.

“Our membership plan saved our practice,” says Dr. ClearVision. “We’re finally in control of our revenue and can focus on what matters: patient care.”


Final Thoughts: The Future of Optometry Is in Your Hands

AI tech isn’t going anywhere, and insurance companies aren’t about to start being nice. But that doesn’t mean you have to play by their rules. The future of optometry is all about taking control, and patient membership plans are your ticket to freedom.

With BoomCloud™ in your corner, you can automate the whole process and watch your revenue soar while your stress levels plummet. So, are you ready to embrace the future?

Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software

Now go out there, be the optometry rockstar you were born to be, and say goodbye to the insurance drama once and for all!

Listen to Our Podcasts:

Download "The Million Dollar Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

What is BoomCloud™?

BoomCloud is a software platform that allows you to create, manage & grow your own membership program. Build unlimited plans, track recurring revenue, active members metrics. Integrate your online membership enrollment with your website & start growing recurring revenue. Schedule a demo!

Fire The PPOs With These Proven Strategies!

Discover how to break free from the grip of PPOs and transform your practice into a thriving, profitable business. Imagine better cash flow, higher profits, and stronger patient relationships. It’s not a dream – it’s a reality waiting for you.

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Watch a BoomCloud™ Demo

Power your patient membership program, Create recurring revenue, improve patient loyalty & maximize patient spend. 

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business.

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator