D9110: The Cost of Doing Nothing

May 19, 2025
Topics: Dental
Written by: Lisa Rasmussen

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Let’s be brutally honest:
Ignoring D9110 membership strategies is like throwing piles of cash out the window.
No membership plan = higher patient churn.
No membership plan = unpredictable revenue.
No membership plan = you’re working WAY harder than you need to.

According to the ADA, patients with a dental membership are 50% more likely to return every six months compared to uninsured patients.

So if you’re NOT building a membership funnel using D9110 as an on-ramp, you’re bleeding opportunity every single day.


D9110 and Preventive Care Synergy

D9110 isn’t just about emergency visits. It’s the PERFECT segue into preventive care memberships.

Imagine telling your patient:
“Hey, for just $25/month, you’ll get two cleanings, exams, and discounts on any work you need — no insurance games.”

That’s a no-brainer offer.
BoomCloud™ makes it insanely easy to roll these patients into membership plans with just a few clicks.


Optimizing Revenue Per Patient

Here’s the deal: the richest dental practices aren’t the ones with the most patients — they’re the ones that make the most money per patient.

✅ Membership patients average $1,500–$3,000 annual revenue.
✅ Non-members? Barely $500–$800.

Moral of the story? Focus less on “new leads” and more on maximizing revenue per patient.


Psychology Behind Membership Loyalty

Why do patients love memberships?
Because psychologically, paying a small amount monthly feels easy — even if they use the service less often.

It’s called commitment bias.
When someone joins your membership program, they mentally “commit” to you long-term.
They feel invested, even if they don’t realize it consciously.

And guess what? Invested patients spend more, trust more, and refer more.


How to Set Up a Winning Membership Plan

Setting up your plan using BoomCloud™ is easier than Sunday morning pancakes.

Here’s the basic framework:

Tier 1: Preventive Plan (cleanings, exams, discounts)
Tier 2: Comprehensive Plan (plus fillings, crowns discounts)
Tier 3: VIP Plan (unlimited cleanings, major discounts, elite perks)

Simple, scalable, profitable.


Pricing Strategies for Maximum MRR

Sweet Spot Pricing: $25–$55/month
Offer Annual Prepay Discounts: Save 5–10% if they pay for the full year.
Include Family Plans: Huge loyalty builder. ‍‍‍

Practices offering prepaid annual memberships saw 60% faster growth in MRR compared to monthly-only options.


Tools and Platforms: Why BoomCloud™ Wins

BoomCloud™ isn’t just another tech tool.
It’s the atomic bomb of dental membership management.

Features dentists love:

  • Customizable membership packages

  • Automated billing (goodbye, chasing payments)

  • Patient portals

  • Marketing tools (email sequences, landing pages)

  • Analytics dashboards (track your MRR/ARR like a boss)

Fun Fact: BoomCloud™ customers collectively generate over $100M+ in annual membership revenue.

Get a Demo Here


Case Study: A $500K ARR Membership Plan

Let’s talk about numbers that matter.

Practice: Midtown Dental
Problem: 70% insurance-dependent, inconsistent cash flow
Solution: Launched membership plans with BoomCloud™ using D9110 as the gateway.

Results after 18 months:

  • 800 active members

  • $42,000 MRR

  • $504,000 ARR

  • 3.8X average patient spend increase

Their verdict?
“Best decision we ever made. Period.”


D9110 in the Real World

Here’s what NOT to do:

  • ❌ Don’t just bill D9110 and forget the patient.

  • ❌ Don’t offer complicated membership terms.

  • ❌ Don’t undervalue your plan — patients WANT simple, valuable offers.

Here’s what to do:

  • ✅ Use D9110 to open the conversation about value and loyalty.

  • ✅ Offer membership on the SAME DAY of emergency visits.

  • ✅ Automate everything through BoomCloud™ for easy scaling.


Email Campaigns that Sell Memberships

If you’re not following up D9110 visits with simple emails, you’re leaving money on the table.

Top 3 Email Templates:

“Thanks for Trusting Us — Here’s a Way to Save More!”
“Emergency Care is Just the Beginning — Join Today!”
“We’ve Got Your Back — Protect Your Smile Year Round!”

(And yes, BoomCloud™ has email templates ready to go. )


Overcoming Patient Objections

When a patient says,
“I need to think about it…”

You say,
“Of course! Let me show you how much you could save by joining today — and by the way, it includes your next cleaning for FREE.”

Always flip objections into opportunities to demonstrate VALUE.


Onboarding New Patients into Membership

Steps to onboard fast:

  • Hand them a one-page benefits sheet

  • Offer a QR code signup

  • Train your front desk to close on the spot

  • Follow up with texts/emails within 24 hours


The Math: D9110 Membership Economics

  • Average D9110 patient visit: $150–$250

  • Add a $30/month membership = +$360/year

  • Multiply that by 500 patients: $180,000/year in added MRR.

Math doesn’t lie: memberships print money if you play it right.


The Top Metrics to Track for Membership Success

✅ New Member Signups
✅ Active Member Churn Rate
✅ Monthly Recurring Revenue (MRR)
✅ Average Revenue Per Member (ARPM)
✅ Net Promoter Score (NPS)

Know your numbers. Grow your numbers.


Growing Through Referrals

Happy members = referral machines! ️

Offer cool incentives:

  • Gift cards

  • Free cleanings

  • Swag bags

Pro Tip: Patients referred by members have 2.5X higher conversion rates.


The Future of Dentistry is Subscription-Based

Membership dentistry is growing 20%+ faster than traditional FFS (fee-for-service) practices.

Subscription models are WINNING in every industry. Why not yours?

Netflix did it. Spotify did it.
Dentistry is next.


Annual Reviews and Optimization

Every year:

  • Review pricing

  • Refresh marketing materials

  • Upsell patients to higher plans

  • Celebrate top members

(And yes, BoomCloud™ makes this part brain-dead simple too.)


Patient Testimonials that Drive New Signups

  • Video testimonials

  • ✍️ Written 5-star reviews

  • ️ Before-and-after case studies

Use them EVERYWHERE: websites, emails, in-office signage!


Staff Training for Membership Success

Your team MUST be sold first.

BoomCloud™ offers staff training tools to teach your team how to sell memberships naturally and confidently. ‍♀️‍♂️


Legal Tips and Compliance

Stay smart.

  • Disclose terms clearly

  • Ensure HIPAA compliance

  • Separate memberships from insurance billing

Use BoomCloud™ templates to stay safe and scalable.


Final Thoughts: Your Next Big Move

If you don’t implement a D9110-driven membership strategy THIS YEAR, your competition will.
And they’ll be laughing all the way to the bank.

Be the leader.
Be the rainmaker.
Build the dental membership empire you deserve.

Start Today: BoomCloudApps.com


Frequently Asked Questions

What is D9110 in dentistry?
D9110 is the ADA code for “Palliative (Emergency) Treatment of Dental Pain,” often used for emergency patient visits.

How does D9110 connect to membership plans?
It provides a perfect entry point to convert emergency patients into long-term loyal members.

How much more do membership patients spend?
Studies show membership patients spend 2X to 4X more annually than non-members.

Is BoomCloud™ only for large practices?
No! BoomCloud™ is designed for practices of all sizes — from solo offices to DSOs.

What’s the average membership plan fee?
Most plans charge between $25–$55/month, depending on the benefits included.

How fast can I set up a membership plan?
With BoomCloud™, you can launch a full plan in as little as 1–2 days!


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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