The Best Dental Promotions That Actually Work (And The One Strategy That Beats Them All)

May 05, 2025
Topics: Dental
Written by: Jordon Comstock

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So, You Want the Best Dental Promotions? Cool. Let’s Kill the Boring Stuff First.

Alright, doc. Real talk?

Most dental promotions out there SUCK.

Another “Free Whitening with Cleaning”? Zzz.
“$49 Exam & X-rays!” – Great, now you’re Walmart with scrubs.
“New Patient Special”? More like New Patient Bait and Bounce.

See, most dentists throw out tired promotions like stale Halloween candy and hope someone bites.

Spoiler alert: That’s not a strategy. That’s a Hail Mary with a toothbrush.

If you’re here to learn what actually works, make money, and stop depending on flaky insurance patients, you’re in the right damn place.


The Truth Bomb: Most Promotions Attract the Wrong Patients

Yeah, I said it.

The wrong patients:

  • Ghost you after their free cleaning

  • Price-shop every treatment

  • Ask “Does my insurance cover that?” like it’s a mantra

What you need are patients who:

✅ Show up
✅ Say yes to treatment
✅ Spend money
✅ Stick around for years

Enter: the #1 dental promotion you’re NOT using yetMembership Plans.


The Epiphany: Loyalty Beats Discounts (Every. Single. Time.)

Here’s the golden nugget:

A patient who pays you monthly is more committed than one who snagged a $99 coupon.

Why? Because they’ve got skin in the game.

Let’s use a simple analogy:
Free gym trial? You go once.
$39/month gym membership? You go, even if it’s just to scroll Instagram on the treadmill.

Membership = Mental & Financial commitment.

That’s the magic. And BoomCloud™ makes that magic repeatable, scalable, and cashflow-friendly AF.


The Best Dental Promotions (Ranked From Meh to Money)

Let’s break it down.

❌ Old School, Burnt-Out Promotions (meh):

  • Free Whitening for New Patients

  • $49 Exam + X-ray

  • Free Electric Toothbrush Giveaway

  • First 100 Patients Get a T-shirt (ugh)

⚠️ Risky But Sometimes Useful:

  • Referral Contests (requires effort)

  • Facebook Ads (requires targeting + $$$)

  • Yelp Deals (hello, discount-hunters)

  • Groupon (cringe, but it happens)

✅ The Best Dental Promotions That Actually Work:

  • Membership Plan Launch Offers (e.g., first month free)

  • Annual Plan Discounts (prepaid = instant cash flow)

  • ‍‍‍ Family Plan Bundles (everyone wins)

  • Treatment Plan Boosters (10% off fillings for members)

  • Recurring Revenue Loyalty Programs (a.k.a., BoomCloud™ magic)


Membership Plans: The Promotion That Pays You Back

Let’s stop selling cheap. Start selling value and consistency.

Why Memberships Rock:

  • Predictable Monthly Revenue (MRR)

  • Higher Treatment Acceptance Rates

  • Patient Retention 2–4X better than insurance patients

  • No insurance middleman drama

  • Built-in loyalty system

Think of it as your own in-house Amazon Prime. But for clean teeth.


Case Study: How One Practice Used BoomCloud™ to Turn Promotions into Profits

Meet Dr. Jason, a GP in Utah. He was tired of:

  • Getting ghosted after “new patient specials”

  • Dishing out discounts that never paid off

  • Watching patients vanish after their first visit

So he flipped the script.

He launched a BoomCloud™ membership plan and ditched the gimmicks.

What He Did:

  • Offered “First Month Free” for new members

  • Promoted plan on Instagram, front desk, and email

  • Gave staff a $25 bonus for every signup

  • Included perks like 15% off treatment + 2 cleanings/year

Results in 9 Months:

  • 420 active members

  • $14,700 MRR

  • $176,400 ARR

  • 40% increase in treatment acceptance

  • Doubled Google reviews from members

Jason said,

“It’s the only promo I’ve ever run that keeps paying me every month. BoomCloud™ made it stupid-easy.”

Boom. That’s the kind of promotion we’re talking about.


How Membership Plans Build MRR and ARR (Without More Patients)

MRR = Monthly Recurring Revenue
ARR = Annual Recurring Revenue

Most practices chase more patients. Smart practices increase revenue per patient.

Here’s the math:

Members Monthly Fee MRR ARR
100 $30 $3,000 $36,000
300 $35 $10,500 $126,000
500 $40 $20,000 $240,000

Now add:

  • 2X–4X more treatment revenue

  • ⭐ Better reviews

  • ⏱️ Less time chasing insurance claims

You’re not just growing. You’re scaling. Like a boss.


✅ How to Promote Your Membership Plan Like a Marketing Pro

Wanna launch your own promo that doesn’t suck?

Here’s what works:

  • Email Blasts: “Join Our Loyalty Plan – First Month Free!”

  • SMS Text Campaigns: Quick wins with current patients

  • Website Popups: Exit intent or homepage highlights

  • 2-Min Explainer Video: Show off benefits

  • Instagram Reels: “Why I Ditched My Insurance Plan”

  • In-Office Flyers: Front desk handouts or posters

  • Google Ads (targeting uninsured patients nearby)

Pro Tip: Use BoomCloud™’s branded templates to make your membership plan look like the VIP club it is.


Final Thoughts: The Best Dental Promotions Create Loyalty, Not Just Leads

If your promotions aren’t increasing revenue per patient, retention, and predictability, they’re not working. Period.

Stop giving away your profit just to get people in the chair.

Build a revenue engine that rewards loyalty, drives recurring income, and makes your practice worth more.

That’s the power of a dental membership program with BoomCloud™.


Ready to Build a Promo That Pays You Monthly?

You’ve run the discounts. You’ve done the freebie game.

Now it’s time to promote smarter — not cheaper.

Book Your Free BoomCloud™ Demo
Launch a high-value membership program
Build recurring revenue and loyal patients that keep saying “yes”


FAQs: Best Dental Promotions

What is the best dental promotion to attract new patients?
A customized membership plan with first-month-free incentives attracts loyal, uninsured patients and keeps them longer.

Why are membership plans better than discounts?
Memberships create emotional and financial commitment. Discounts attract bargain hunters who usually don’t come back.

How much revenue can I make from a membership program?
Practices with 300–500 members earn $10K–$20K+/month in MRR — often replacing or exceeding PPO reimbursement.

How do I promote my dental membership plan?
Use email, social media, website banners, and front-desk pitches. BoomCloud™ provides templates and automation tools to make this simple.

Is BoomCloud™ only for new practices?
Nope. Practices of all sizes use BoomCloud™ to increase MRR, drop PPOs, and grow valuation.


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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