Stop Wasting Money on Flimsy Marketing Tricks
If you’re a chiropractor who thinks boosting Facebook posts or handing out “$29 first visit” coupons counts as a marketing strategy… let’s be real — you’re basically lighting money on fire .
The best chiropractic marketing strategies don’t chase one-time deals… they build recurring, predictable revenue.
Because here’s the hard truth:
New patient leads are cool, but loyal, high-value patients are cooler.
And that’s where membership programs flip the game.
How Dr. Amy Ditched Coupons & Built a Membership Empire
Dr. Amy was stuck in the same hamster wheel most chiropractors live in:
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Running ads for cheap adjustments
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Getting flooded with coupon-chasers
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Watching 80% of them never come back
Frustrating, right?
Then she launched a BoomCloud™ membership plan. Instead of selling “a visit,” she sold “a long-term health relationship.”
Her offer?
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$59/month wellness plan
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2 adjustments per month
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Discounts on supplements & massage
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Member-only perks
Within six months:
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225 members
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$13,275 in Monthly Recurring Revenue (MRR)
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$159,300 Annual Recurring Revenue (ARR)
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Membership patients spent 3.7x more than her traditional patients
The Best Chiropractic Marketing Strategies (That Don’t Suck)
Here’s the marketing playbook Dr. Amy (and dozens of other practices) used:
1. Market Memberships, Not One-Off Visits
Your marketing should sell results over time, not a one-and-done “pop.”
2. Leverage Social Proof Everywhere
Showcase real patient stories and testimonials — nothing sells better than seeing someone else’s life transformed.
3. Optimize for Revenue Per Patient
Forget vanity metrics like “likes” and “clicks.” The only metric that matters is how much revenue each patient brings in annually.
Why Traditional Marketing Fails Chiropractors
Let’s break it down
The Old Way:
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Sell discount first visits
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Hope people return
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Stress every month about hitting numbers
The New Way:
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Sell memberships that lock in loyalty
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Collect recurring revenue every month
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Scale predictably
The “aha” moment?
Marketing isn’t about getting bodies through the door — it’s about creating a system where every new patient increases lifetime value automatically.
Case Study: Dr. Brian’s $9K to $27K MRR Membership Explosion
Dr. Brian in Salt Lake City thought he had a “marketing problem.” Ads were working, but revenue was flat.
The issue? Patients came once, then ghosted .
So he pivoted:
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Launched a BoomCloud™ membership
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Built a landing page that sold “pain-free living year-round”
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Ran targeted Google & Facebook ads promoting the membership (not a one-off special)
12 months later:
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MRR grew from $9,000 → $27,000
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ARR jumped to $324,000
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Membership patients accounted for 70% of revenue
That’s the definition of predictable growth.
The Best Chiropractic Marketing Strategies (BoomCloud™ Edition)
Here are the strategies winning practices are using right now:
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Run Ads for Memberships – Promote your plan as a lifestyle, not a discount.
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Video Testimonials – Record members sharing how regular care changed their life.
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Retargeting Campaigns – Hit people who visited your site but didn’t sign up.
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Educational Content – Webinars, blog posts, and short videos about wellness.
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Referral Rewards – Incentivize current members to bring in friends.
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Track MRR & ARR – Make membership metrics your north star.
Why Membership Patients Spend 2–4x More
The data doesn’t lie:
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Non-members spend: ~$450/year
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Membership patients spend: ~$1,500–$2,000/year
Why?
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Consistency – Members come in more frequently.
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Trust – Long-term care = higher acceptance of add-on treatments.
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Belonging – Membership creates community, not transactions.
How to Build the Best Chiropractic Marketing Campaign
Want to launch your own membership-driven marketing plan? Here’s the roadmap:
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Identify Your Ideal Patient Avatar
Who do you want in your program? Athletes? Families? Office workers? -
Craft Your Membership Offer
Bundle adjustments + perks into a plan that feels irresistible. -
Create a Killer Landing Page
Include:-
Membership benefits
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Pricing transparency
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Testimonials
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Easy sign-up button
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Run Targeted Ads
Use Google for search intent and Facebook for awareness. -
Measure What Matters
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MRR (Monthly Recurring Revenue)
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ARR (Annual Recurring Revenue)
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Revenue per patient
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Pro Tips for Maximizing ROI
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Geo-target your ads (nobody’s driving 50 miles for a chiropractor)
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Run ads during lunch & evenings (peak booking times)
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Use click-to-call features for mobile
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Split test your ad creatives weekly
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Offer referral bonuses inside your membership plan
FAQs About the Best Chiropractic Marketing Strategies
Do memberships work for small practices?
Yes — whether you’re solo or multi-location, memberships scale predictably.
How long before I see results?
Many practices see an MRR boost within the first 90 days.
Are memberships better than discount offers?
Absolutely. Discount offers attract price-shoppers; memberships attract loyal, high-value patients.
Stop Renting Patients, Start Owning Revenue
The best chiropractic marketing strategies don’t rely on luck, gimmicks, or coupons. They’re built on predictable revenue and long-term loyalty.
Memberships transform your practice into a growth machine that runs on recurring revenue, higher patient value, and consistent care.
So the question is: are you ready to stop chasing leads and start building an asset that pays you every month like clockwork?
Next Steps for Growth
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
